Digital Festival refers to a new kind of festival born in the network age on the basis of pictographic and homophonic numbers, which is given special meaning by netizens. It is an important part of colorful online festivals and is very popular among the younger generation. So what factors have influenced the popularity of digital festivals in recent years? Let's get to know each other.

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Folklore experts say that the popularity of digital festivals is mostly related to the homophonic meaning of their digital symbols. In fact, the pursuit of digital homophonic meaning in digital festivals can be found in the traditional culture of China, such as 8 for hair, 6 for harmony and so on.

However, a day like May 20th is regarded as a digital festival, which makes the number of marriage registrations on that day surge, reflecting a young people's fashion pursuit. However, it is not a folk custom, and it is impossible to judge whether it can develop into a folk custom for the time being.

At the same time, for the homophonic meaning of digital holiday symbols, some experts emphasize its artificial endowment, and think that there is no necessary connection between digital symbols and their homophonic meaning, but people actually give this symbol a special meaning by integrating their inner wishes and expectations into the numbers. This kind of meaning meets some needs of people, which in turn will affect people's behavior.

Of course, there are also voices of calm thinking, pointing out that taking the date as a holiday because of homophonic numbers, such as choosing May 20 to register for marriage, also reflects the blind obedience psychology of young people to some extent. One person says yes, two people say yes, and then thousands of people say yes, there must be blind obedience, but this is how a fashion trend is brought up.

In short, the most important condition for the birth of digital festivals is group identity. With the increasing online communication in the network age, the common sense of group identity is the premise of the birth of online digital festivals. If it is a rational and positive festival that can bring happiness to people, it is feasible to face it with an inclusive and tolerant attitude. After all, the formation of digital festivals is mostly to express the good wishes of the parties.

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