1, "priceless: insight into public psychology and playing price games" Guide: Why do free chocolates make us crazy? Why are the positions with higher prices more popular in Broadway theaters? Why does $654.38+$00,000 bring pleasure, and $4 million can be doubled? Why do you have to "open your mouth" before bargaining?
William? Poundstone tells us the answer: the price is just a collective illusion. In psychological experiments, people cannot accurately estimate the "fair price", but are strongly influenced by unconscious, irrational, political and other incorrect factors. Marketing experts quickly applied these findings. The "price consultant" gives advice to retailers on how to persuade customers to pay more or less, and the negotiation coach also gives similar advice to help business people negotiate a deal. The brand-new price psychology requires merchants to design price tags, recipes, refunds and discounts, etc.
It can be said that price is the most common invisible persuasion master. No matter who you are, as long as you bargain with others at ordinary times, you can't help watching Priceless: Insight into Public Psychology and Playing Price Games.
2. Influence (Classic Edition) "1. The strongest, most shocking and most sophisticated psychological bestseller in history. Since the publication of 1986, as a classic work of Diodini nominated by American Psychological Association and American Psychological Foundation, Influence has become the strongest, most shocking and complicated psychological bestseller in history. In the past 24 years, it has been translated into 26 languages and widely spread, with a global sales volume of over 3 million copies. Today, the book "Influence" still ranks in the top 400 of Amazon's total rankings, and also ranks first in the bestseller lists of Consumer Behavior and Applied Psychology. It is also on the basis of this best-selling version that Siodini derived a textbook version that was later adopted by many famous schools such as Stanford University. 2. Original flavor and classic presentation. There is no expert interpretation, and there is no reading guide for each chapter. This is the most primitive "influence", mellow, sweet and lasting. Reading Influence is like meeting Siodini face to face. Please listen carefully and appreciate the pervasive influence of frozen classics. 3. Brand-new translation, not to be missed. "Influence" was translated by the translator of "The Economics of Milk Cola" who won the National Book Award "Jinwen Award". The language is vivid and fluent, and Theodini's sophistication and eloquence are vivid and vivid.