General templates for opening business plans (6 sets) (1) I. Purpose and business model
Our shop is based on honesty and love as a bridge. We are willing to gain more friends, knowledge and wealth from each other. Our business purpose is: pay a piece of true feelings and gain more trust. Sincere unity, customer first. Our store belongs to the B2C business model, which means the e-commerce activities of commercial organizations for consumers.
Second, the commodity overview
Our shop mainly deals in lovers' series of goods, mainly jewelry, aiming at young people's online shopping preferences.
Third, the introduction of Taobao.
Taobao, the largest online retail business circle in Asia, is committed to building the world's preferred online retail business circle, which was founded by Alibaba Group on May 10. Taobao's current business spans C2C (person-to-person) and B2C (business-to-person).
By the first quarter of 20xx, Taobao had more than 62 million registered members, covering the vast majority of online shoppers in China. In the first quarter of 20xx, Taobao's transaction volume exceeded 65.438+088 billion; The annual turnover of 20xx exceeds 43.3 billion.
20xx third-party authoritative organization survey shows that Taobao accounts for more than 70% of the online shopping market in China, and C2C accounts for more than 80%.
Taobao advocates an honest, lively and efficient online trading culture, and insists that "treasure can't be scoured, and trust can't be abandoned." (Jin Yong)
While creating a safer and more efficient online trading platform for Taobao members, Taobao also wholeheartedly creates and advocates a family atmosphere of mutual assistance, relaxation and liveliness. Everyone who trades on Taobao can not only trade more quickly and efficiently, but also make more friends.
At present, Taobao has become the first choice for netizens to start businesses online and be friends of the Chamber of Commerce. 20xx 10, Taobao announced that in the next five years, it will create/kloc-0,000,000 jobs for the society and help more netizens to find jobs or even start businesses on Taobao. As of 20xx, Taobao has provided more than 200,000 direct jobs for the society.
Fourth, the market prospect.
Experts pointed out that nowadays, with the development of economy and the increase of people's income, lovers have more economic ability to build their own love path, giving gifts and souvenirs to each other and expressing their love for each other has become fashionable, and the couple's consumption market has great potential. Statistics show that China has a population of 65.438+02 billion, and there are more than 300 million young people aged 654.38+06-35. If everyone gives each other a gift of 654.38+050 yuan (just the price of a pair of shoes or a piece of clothing), there will be a market of more than 45 billion yuan. According to the calculation of 20xx counties and cities in China, each county and city has a market share of 24.5 million yuan.
Online shopping has become a new fashion and will attract more young people. It is understood that among Taobao's top ten best-selling products, jewelry ranks seventh, eliminating the need for layers of middlemen to lower prices and making online goods more value for money.
According to experienced merchants, in the initial stage of operation, the popularity and customer base are still limited. With the accumulation of time, the store has accumulated a lot of repeat customers, and the old customers have brought more and more new customers, and the sales situation in the store will get better and better.
Open the general template of business plan (6 articles) (2) 1. The potential and trend of convenience stores
In recent years, due to the increasing number of large-scale shops, the survival space of small and medium-sized shops is getting smaller and smaller due to the backwardness of commodity varieties, business items and business concepts, as well as the high operating costs, which leads to the change of business format, resulting in another business format-convenience stores, living in supermarkets and small grocery stores.
Convenience store is a small supermarket mainly for the convenience of surrounding residents or people, and it is a retail format living on the edge of large comprehensive stores and shopping centers.
Retail formats with complete business items and complete daily FMCG products are mainly set in communities and places where the floating population teaches more and FMCG products are more, or near schools. The general business circle only covers the surrounding 200M.
The operation of convenience stores should firmly grasp the market gap of large stores and provide consumers with a convenient and fast shopping environment under the premise of convenience, so as to win consumers.
Mainly engaged in FMCG, daily necessities, books and newspapers, agency business, pasta, fruits and vegetables and other commodities.
Because it has the operating characteristics of supermarkets and the advantages of operating cost, price and convenience of grocery stores, it quickly won the favor of consumers, thus developing rapidly and forming a chain operation.
In the future, with the accelerated pace of life, one is a comprehensive large-scale store, and the other is a convenient and fast convenience store management, which should be the development trend of retail industry.
Due to the low level of economic income and the late start, there are no outstanding enterprises in the domestic convenience store format, which leads to the slow development of the format.
Second, site selection
(A) the concept of business circle
The business circle of a convenience store is generally located within a linear distance of 0-200 meters, and the effect beyond 200 meters is relatively poor, and the business area is generally 60-200 square meters.
(2) Business premises
Generally, it is in the community (with its own business circle) and popular places on the roadside, or next to the supermarket (with the help of other people's business circles), so as to realize its own operating profits.
Third, the investment plan
(A) CI design
1, corporate logo
It is necessary to clearly reflect the operating information of convenience stores, conform to the operating characteristics of convenience stores, and effectively combine existing resources to design the CI of enterprises.
The corporate logo design of chain convenience stores should reflect the operating characteristics of Sunshine Supermarket.
2. Corporate philosophy
Provide convenient shopping conditions for the public.
Provide quality services to consumers.
Provide consumers with suitable commodities.
(2) Investment plan
1, fixed facilities
Smallpox-the decoration of convenience stores need not pay attention to luxury, as long as it conforms to its own operating characteristics and can leave customers a clean and comfortable environment. Generally, you only need to use white ceiling or other warm ceiling, but pay more attention to collocation in layout and decoration. White putty ceilings or plasterboards are more common.
Convenience stores on the ground operate for a long time, mainly selling daily food (food sales account for 50-60%). The color of the storefront requires elegance, liveliness and freshness. Due to the reflection of light, the floor of the storefront is generally light, and ivory or beige floors are generally used.
Signboard-the signboard of a convenience store is generally equal to the width of the storefront on the street. When making it, you don't need to consider luxury, you just need to conform to your own characteristics, which can not only effectively fit the business characteristics of enterprises, but also conform to the characteristics of convenience stores themselves. If necessary, we can also consider making it sponsored by enterprises to save costs.
The floor in front of the store-as long as it is flat, it is easy to do a good job of sanitation and will not cause too much dust. Generally, the plain floor or cement floor will be used directly.
Wall-In order to ensure the brightness of the store, convenience stores generally use white imitation porcelain as the decorative color of the wall, and can also use advertising pictures to highlight the business atmosphere. When using advertising pictures, it is generally required to use a light box with high reflectivity.
Lighting-mainly white or warm colors, mostly white fluorescent tubes. In general, it is necessary to maintain the lamp of 10- 15 square meters to make the luminosity meet the business requirements.
Audio-In order to ensure customers' comfortable shopping psychology, convenience stores are generally equipped with low-power audio, and mainly use open and soothing background music.
2. Operating device
Computer-Generally, every store is equipped with a cash register, which has both foreground and background functions and does not need a special background operating system.
Software-connected with the headquarters, all stores use the software system to facilitate the management and monitoring of the headquarters, and the headquarters can manage the inventory according to the system.
Cashier-Cashier is also the manager's workbench.
Shelves-Calculated by the square, one set of shelves is needed every 4-4.5 square meters, and only ordinary shelves are needed for the shelves.
Freezers-Because convenience stores are convenient for nearby residents, convenience stores generally have two freezers, one for drinks and beer and the other for ice cream.
Other equipment-such as book and newspaper cabinets and pastry cabinets-will be added according to the needs of business projects.
3. Commodities
In the product structure of convenience stores, food accounts for 50%, cosmetics for daily use account for 20%, daily necessities account for 20%, and others 10%. The number of products required is about 20xx to 3000.
(3) Business philosophy
1, in line with the needs of target consumers-convenience stores belong to fast-moving consumer goods, and generally choose the goods often sold in the store as business goods, mainly focusing on small inventory and fast turnover.
2, to provide convenience for consumers-the nearest purchase conditions, can be properly considered home delivery, business projects should be configured according to the needs of surrounding residents.
4. Feasibility of the project
The development trend of the industry and the continuous improvement of social and economic development level make the project more feasible. In view of this, it is suggested to set foot in this industry and form a chain operation to seize the commanding heights of the industry when the local market is not yet mature.
5. Risk aversion
Due to the uncertainty of industry risks, it is suggested that the store should be operated by accounting contracting after opening for three months, and the specific method is to be determined. The premise is unified procurement, unified brand and unified operation, and consumption can be reduced in the following ways to reduce risks and improve employees' enthusiasm.
Scheme a; Employee stock
Option b; The initial investment is regarded as venture capital, and employees are responsible for their own profits and losses.
C scheme; Give employees the mode of entrusted operation, get more for more work and pay the fees.
D scheme; Contract management in the form of contract fund payment.
6. Investment analysis
1. Early investment
Fixed facilities and commercial facilities can use some existing equipment to reduce investment.
2. Additional investment
Because the customer resources of the existing stores have been utilized, there is no payment input in the early stage, so it is necessary to increase part of the payment input in the later stage, that is, the additional payment input of 30,000 yuan in the later stage is used as the later capital operation, which can be reduced according to the integration of suppliers by the headquarters.
General templates for opening business plans (6 collections) (3) 1. General situation of enterprises
Main business scope:
My project is to open a coffee shop near RT Mart, Taizhou, supplemented by snacks such as desserts. At present, drinking coffee is a popular and cultural thing. Cafe is also becoming a high-level spiritual enjoyment for consumers, so our group plans to open a cafe near RT Mart, which will provide all kinds of coffee, bread, cakes and books for consumers to read.
Type of enterprise: manufacturing □ traditional industry
□ Retail □ Other
□ Wholesale □ Service □ Agriculture □ New Industry
Second, the personal situation of the author of the business plan
Previous relevant experience (including time):
I worked as a waiter in Starbucks for one month in 20xx, and I am familiar with the service attitude and customer's consumption psychology.
Educational background and related courses (including time)
20xx—20xx studied in Taizhou Institute of Science and Technology, Nanjing University of Science and Technology, majoring in civil engineering.
Huang Liang and Li Yan both graduated from junior high school.
Third, the market evaluation
Target customer description:
The target customers are:
1, ordinary students or couples, RT Mart is not far from South China Institute of Technology, which is convenient for students to spend.
2. Nearby residents and office workers There are several communities near RT Mart, with many residents. Our elegant environment and complete facilities are also very attractive to them.
Market capacity or expected market share of the enterprise:
With the improvement of people's living standards, people will know how to enjoy life more and more, so the market potential is huge and the profits are considerable.
There are three or four communities near RT Mart, but at present there is only one coffee shop, Wanda Starbucks, with a market share of 50%.
Changing trend of market capacity:
With the improvement of living standards, people will pay more attention to their own quality of life. Drinking coffee is a way to relax and a good place to chat and get together with friends. At present, there are white-collar workers, family groups, student groups and wage earners with stable income.
Situation analysis
superiority
1, there are few similar consumption places nearby.
Disadvantaged
1, less first-time entrepreneurial experience.
chance
1, close to the university town, will bring more passengers.
With the improvement of consumption level, more and more people.
threaten
1, more and more restaurants will become competitors.
2. RT Mart KFC and other well-equipped consumer places will pursue high-end consumer places, and entertainment places will bring more challenges.
Fourth, the marketing plan
Step 3: Location
(2) The main reason for choosing this address:
There are large supermarkets, convenient transportation, close to residential areas and large passenger flow.
(3) Sales method (select one and tick)
The product or service will be sold or provided to: □ end consumer retailer □ wholesaler.
(4) Reasons for choosing this sales method:
Coffee is a disposable consumer product.
Verb (abbreviation of verb) enterprise organizational structure
The enterprise will be registered as:
Individual industrial and commercial households, limited liability companies, sole proprietorship enterprises and other partnerships.
Name of the proposed enterprise: xxxx
Enterprise employee: xxx
Monthly salary:
Boss or manager, barista, pastry chef
The general template of business plan for opening a store (a set of 6 articles) (the fourth article) has made an investigation on the success rate of opening a store in the United States. The results show that the success rate of franchise system is 80%, and the success rate of independent store is about 20%. Experts believe that "technology" is the basic living condition of shops; Sufficient competitiveness is indispensable to truly let the store take root; Pay attention to market information, pay attention to the new consumption culture and characteristics that have not caused or will soon cause domestic consumption, avoid falling into the vicious circle of price reduction competition, and become a century-old shop where consumers tend to think rationally.
What kind of shop do you run?
1. If you are creative, passionate and radiant in appearance, you can consider operating buffet hot pot restaurants, traditional snack bars, lunch takeout and other catering services.
If you like exquisite and tasteful goods, opening second-hand boutiques, handicraft shops and small coffee shops can give you full play.
If you are extremely sensitive and have feelings of loving your family, running a nursery and kindergarten will be your favorite.
4. If you always follow your feelings and always put yourself in others' shoes, pet shops, flower shops and garden shops all need your characteristics. After thinking about one's personality and hobbies, and knowing the amount of funds at hand, we will evaluate the adaptability of the industries to be put into operation one by one, such as working hours, working hours and working methods. Scientific selection of investment projects should pay attention to the following points: first, foresight, that is, judging the upcoming market in combination with local actual conditions.
The second is reference, that is, takenism. But it is different from copying and following the trend. Mainly learn from foreign advanced experience and practices. It is a new project with foresight in the local area, and it is selectively transformed and implemented in combination with local and own conditions. Third, try to choose industries that you are familiar with and industries that have relevant knowledge as investment targets, and give full play to your knowledge and skills as favorable conditions for choosing investment projects. Fourth, try to choose projects related to or similar to the industries engaged by relatives and friends, so as to get their guidance and help in business. Fifth, pay attention to market research, do a good job in market analysis and prediction, and calculate the lowest and highest return on investment. How to raise funds for opening a shop When you initially select a business project, the next problem to be solved is to raise funds. Many people's ideas of doing business have been dashed because of the unfavorable fund raising.
There are usually several ways to raise funds:
I. Personal deposits
Second, bank loans. Generally speaking, it's not easy unless you have real estate as collateral, which is another matter. Or your business plan has aroused strong interest from some industrial companies, and they are willing to cooperate. You can ask them to guarantee and apply for a loan from the bank.
Third, relatives and friends borrow money. If you have one or two friends or relatives who get rich first, it is an ideal object to borrow money. Go to the door and ask them for help. It is best to talk between relatives and friends. However, when you borrow money from them, you should introduce your business plan to them, so that they have confidence in your future repayment ability, clearly state the repayment period and interest of the loan, and write a receipt. Otherwise, there will be contradictions and hurt feelings.
Fourth, suppliers. Some suppliers allow you to buy certain deposits, loans and commodities on credit. Why not do this unprofitable business? When you make money, give it back to those kind people.
5. Lease or mortgage property.
"A real businessman should dare to mortgage his wife's wedding necklace"-this sentence is said by the famous American commodity manager Green. You can open a shop like this. Although the location is not absolute, there are many commonalities, such as large population mobility, prosperous downtown and convenient transportation. Therefore, to choose a good location, the following conditions must be met:
1. Crowd flow: the proportion of people coming and going on weekdays, holidays, days and nights.
2. Traffic flow: the traffic flow between cars and motorcycles.
3. Transportation hub: the means of transportation that may increase or decrease at present and in the future.
4. Width and size of road: one-way street, two-way street and parking problem.
5. Regional characteristics: business circle, competitive shops, complementary shops, financial institutions, cultural, educational and leisure facilities, etc.
6. Population survey: the population and consumption habits in this area.
7. Business circle survey: the scope, rent and price of large and small business circles.
General template of business plan for opening a store (set of 6 articles) (article 5) I. Overview of the project
1, name: xx noodle restaurant (tentative, name to be determined later)
2. Investment amount: 654.38 yuan+200,000 yuan /654.38 yuan +0.00 yuan.
3. Positioning: Mid-range specialty fast food
4. Business model: combine Shaanxi specialty pasta with local tastes, inject Sanqin culture and alumni feelings, improve the added value of products, and create a delicious, hygienic and fast specialty pasta restaurant; Realize a win-win situation of word of mouth and wealth, and gradually turn to brand marketing.
Second, the way to raise funds
The way to raise funds for this project is alumni crowdfunding. Crowdfunding targets are alumni of Chang 'an University (including former Xi 'an Highway Jiaotong University, Xi 'an Institute of Engineering and Northwest Institute of Civil Engineering and Architecture) aged 18, and 500 ~100 alumni shareholders are gathered, raising about 1.2 million yuan. For details of crowdfunding, see the detailed plan.
Third, the business entity
After the crowdfunding, Changda xx Group Co., Ltd. was established (tentative, name to be determined later). Taking the group as the main body of project operation and a huge group of alumni as the basis, an entrepreneurial crowdfunding platform was built. Through the excavation, evaluation and investment of the project, we can accumulate resources and reserve projects, realize product diversification and investment diversification, and finally develop into a strategic investment company focusing on investment projects, supplemented by specific project management, and move towards the stage of standardization and commercialization, with unlimited potential. Changan? Taste noodle restaurant is the first project invested and operated by the company; For detailed introduction, please refer to the detailed plan, the business plan of the college student noodle restaurant and the business plan of the college student noodle restaurant.
Four. Feasibility of the project
As we all know, the catering industry has the characteristics of low threshold, high profit rate and fast return of funds. The objects of commendation are all Chang 'an University alumni, and Xi 'an is our common memory. Every alumnus has a different experience of Shaanxi pasta, which is not only delicious food, but also contains our deep alumni feelings. So this crowdfunding project chose Shaanxi noodle restaurant as the starting point. Several enthusiastic alumni also investigated Shaanxi restaurants with Urumqi characteristics. People in xx generally love pasta, and Shaanxi pasta is more accepted in xx area. As long as we make great efforts in site selection, taste, hygiene, characteristics and service, we will certainly succeed. See the detailed plan of the feasibility study.
Verb (abbreviation of verb) restaurant management mode
The board of directors is democratically elected by odd-numbered directors below 10, and is responsible for major decisions and resolutions of the company. Set up a special management team and supervision team. In line with the principles of democracy, fairness, openness and justice, formulate the articles of association of the company, strictly follow the articles of association and the long-term planning of the company, and formulate the management system of shareholders' rights and interests. See detailed planning for management details.
Implementation of intransitive verb project
This project is implemented in the following order:
(1) Collective efforts, initial crowdfunding;
(2) Establishing companies and teams; Confirm the articles of association and management system of the board of directors;
(3) Complete the relevant procedures for restaurant operation;
(4) Decoration, procurement, recruitment, menu making and pricing;
(5) Pre-publicity;
(6) Trial operation and official operation
See the detailed plan for the detailed arrangement of each implementation stage. The entrepreneurial plan of college student noodle restaurant is to invest and start a business.
Seven. Risks and benefits
The main risks in production are:
1, food safety
2. Production safety.
The main financial risks are:
1, the cost is out of control;
2. The sales did not reach the expectation.
General template of business plan for opening a shop (a set of 6 articles) (the sixth article) Fan Hao said: "For creative home gift shops, the first is site selection, the second is site selection, and the third is site selection!" It is enough to see the importance of site selection for creative home gifts. Generally speaking, the location of creative home gift shops mainly depends on people's traffic and purchasing power. Independent stores should be selected in characteristic streets, fashion shopping streets and popular business districts. It should be noted that due to the high rent and low profit of small commodities, it is not suitable to open a shop on the main road, so you can choose the fork in the business circle, which can ensure the proper flow of people and reduce the rent.
In addition, it is also a good choice to open in supermarkets and large supermarkets. "Happy Life" Chenjiaci Store is located near the bustling Kangwang City, close to the subway 1 Line Exit A and McDonald's, with a large flow of people and a certain level of consumption. A total of 20 square meters of small shops, the monthly rent is 5000 yuan, and the first month needs to pay 15000 yuan. For investors who have just started a business, Fan Hao suggested that the rent should be controlled below 6,000 yuan. Shelf decoration costs because of the cheap retail route, the decoration of creative home gift shop is relatively simple, and the requirements for shelves are not high. The decoration and shelves of "Happy Life" Chenjiaci Store cost about 5,000 yuan. It is suggested that investors who have just opened a store and don't have much liquidity should try their best to control the renovation cost below 1 10,000 yuan.
As the creative home gift shop is still operating on a small scale, Fan Hao suggested that the first inventory should be controlled at around15,000 yuan as far as possible, not too much, on the one hand, to prevent excessive capital backlog, on the other hand, to prevent products from being updated too quickly, and previous creative products have recently become staple foods. In order to solve this problem, in addition to controlling inventory, it is best to sign a return contract with the manufacturer before buying. According to Fan Hao's experience, the turnover days of "Fun Life" products generally don't exceed 30 days, so investors who want to run such a creative home gift shop can make an agreement with the goods provider that new products that are unsalable within 1 month can be returned, thus reducing the risk of overstocking. Employee expenses Creative home gift retail stores have low requirements for employees. A small shop with a total area of about 20 square meters can recruit two store-watching employees, each with a monthly salary of about 1000 yuan. Fan Hao said that this creative home gift shop has no extra expenses such as water and electricity. Water, electricity, taxes, management, including some posters, leaflets and other advertisements, all miscellaneous expenses are more than 3000 yuan per month. The profit of creative home gift shop comes from the sales revenue of goods. As far as the five "Happy Life" stores are concerned, the monthly turnover of Chenjiaci store with medium sales performance is about 35,000 yuan. The product cost is 35,000 yuan ×45% = 15750 yuan, and the monthly income after cost removal is 35,000 yuan-15750 yuan = 19250 yuan.
Risks and preventive measures
I. Risks and Precautions Fan Hao emphasized that the biggest risk of opening a creative home gift shop is site selection. Only by choosing the right location can we ensure the source of tourists and the profitability of the store, otherwise everything will be empty talk.
Second, we must ensure the supply of goods, that is, the product purchase channels. There are many manufacturers of creative products in China, but it is difficult to order from only one manufacturer, because that will lead to too limited varieties. Because manufacturers have different specialties and different design characteristics, operators need to find manufacturers of various products, and the choice of products should have a unique and novel vision. Finally, Fan Hao suggested that if investors choose to join, they can save energy in purchasing goods and only need to work hard, thus reducing many risks. Especially for investors who have no business experience and good purchase channels, joining is a better choice. To join the business, you don't need to go to the wholesale market in person, and you don't need to worry about whether the goods are slaughtered. Franchisees will provide investors with one-stop services, such as online ordering system, and provide all franchisees with information such as pictures, specifications, prices and profiles of all products. No matter where you are, you can order the products you need just by gently moving the mouse.
The etiquette of pouring wine on the wine table is in a more formal and exquisite occasion. First of all, pour wine f