In the distribution of specific provinces, after expanding the statistical sample, Hunan has become a well-deserved "city of community group buying". Through the investigation of the registered place of Hunan community group buying platform, it is found that except Changsha, the provincial capital, community group buying has blossomed everywhere in Hunan Province, and consumers' acceptance of community group buying is generally high.
In addition to Hunan, Beijing, Jiangsu and Guangdong provinces ranked second, third and fourth in the number of community group buying platforms. It is worth noting that a large number of community group buying enterprises have been born in Shandong Province because of its good fresh fruit resources and location advantages close to the coast, ranking fifth among the registered provinces of community group buying enterprises.