What is the business scope of the supermarket?
The main business scope of large supermarkets includes: daily necessities, knitwear, stationery, non-staple food, grain and oil, beverages, brewing, household appliances, fresh food, shoes, bedding, books, audio and video, clothing and so on.
The main business scope of small supermarkets includes: daily necessities, tobacco, alcohol, sugar and tea, fresh stationery, beverage seasoning, knitted textiles and so on.
Definition of supermarket
Supermarket refers to a large-scale comprehensive retail mall mainly dealing in food, daily necessities and food for customers to choose from. It appeared in the 1930s. First of all, from the grocery store, all kinds of food are marked on the shelves for customers to choose by themselves, and then they go out to pay at one time. Supermarket, also known as supermarket, is the main form of commercial retail organization in many countries, especially in economically developed countries. This is the embryonic form of modern supermarket.
History and culture of supermarkets
Supermarkets first appeared in new york, USA, 1930. 1August 930, American Michael? MichaelCullen opened the first supermarket in new york, USA-Golden Coulomb Joint Store. At that time, the United States was in a serious economic crisis. Michael. Based on his decades of food management experience, Coulomb designed the low-price strategy accurately and initiated the commodity category pricing method. The average gross profit margin of his supermarket is only 9%, which is surprising compared with the gross profit margin of 25-40% of ordinary American stores at that time. In order to ensure the low price, the purchase price must be low, and only a large number of purchases can reduce the purchase price, Michael? Cullen set up a semicolon in a chain way to establish a sales system and ensure a large number of purchases. He pioneered the self-service sales method and adopted one-time centralized settlement. After World War II, especially in 1950s and 1960s, supermarkets developed rapidly all over the world.
Supermarket Culture in China
Chinese mainland is a country that introduced supermarkets relatively late in the world. Before the development of supermarkets, most people in Chinese mainland bought daily necessities in some grocery stores. However, in the early 1990s, supermarket culture gradually "invaded" Chinese mainland, and foreign supermarkets began to operate, such as Carrefour. In the next few years, exclusive supermarket companies appeared in Chinese mainland, such as Trust-Mart, which opened in Tianhe for the first time. However, after the reunification, supermarket culture rose in Hong Kong, so some supermarkets in Hong Kong, such as Baijia, also opened branches in the north. Most supermarkets in Chinese mainland are large, which is different from small shops in Hongkong. Most goods in supermarkets in Chinese mainland are sold together with electrical appliances. Generally speaking, supermarkets in Chinese mainland have at least two or three floors. People in Chinese mainland are used to going to convenient supermarkets instead of grocery stores on the street. However, Chinese mainland's "zero plastic bag measures" for "Green Olympics" have reduced people's shopping in supermarkets.
Canadian supermarket culture
Because Canadians prefer to shop in chain stores, most supermarkets are run by large groups. Supermarkets in Canada can be divided into three categories: warehouse supermarkets, regional supermarkets and minority supermarkets.
1. Warehouse supermarket: This kind of warehouse supermarket usually covers an area of several hundred thousand square meters and sells food, household goods, clothes, furniture and even electrical appliances of large families at a price close to wholesale. This kind of supermarket generally has only two or three branches in a city, and it is located in an area far from the city center where there is no public transportation. Due to the cold weather in Canada, many families are used to driving to these warehouse supermarkets every week or even every month to buy a lot of food and daily necessities.
2. Regional supermarkets: These regional supermarkets are small in scale, but they have branches in every community. In some areas, there may even be three or four regional supermarkets belonging to different groups. Because warehouse supermarkets only sell things packed by families, some small families usually go to supermarkets in these areas to buy less food and supplies. Moreover, there are many branches in this kind of supermarket, and the shelf life of some fresh foods such as meat and fruit is short, so many people go to this kind of supermarket to buy fresh foods every few days. However, due to the small scale of regional supermarkets, the price of products will be higher.
3. ethnic minority supermarkets: the last one is a supermarket selling non-mainstream food, which is generally family-run. Because Canada is a multicultural society, this supermarket selling ethnic food has a great living space. This kind of supermarket is usually smaller than regional supermarkets, and only sells food from a certain ethnic group and a small amount of western food from mainstream society. Because most supermarkets of ethnic minorities are family-run, there will only be one store in the whole city and even the whole country.
Supermarket management mode
American scholars point out that supermarkets are highly departmental retail stores, dealing in food and other commodities. Either completely operated by the owner himself or entrusted by others; There are enough parking lots, and the annual turnover is not less than 250,000 dollars. Moreover, dry food and daily groceries are self-help.
Marketing experts believe that the supermarket is a self-service organization with considerable scale, low cost, low gross profit and large sales volume, and its purpose is to meet all the needs of customers for food and household necessities. In China, supermarkets refer to retail stores that sell food by themselves, and fresh products account for a certain proportion to meet people's daily needs.
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