In order to ensure the high quality and level of activities, it is often necessary to prepare the activity plan in advance. The activity plan is a written plan that defines the time, place, purpose, expected effect, budget and activity mode of the activity. So how to make a scientific activity plan? The following is my carefully organized activity plan of hot pot restaurant (5 general remarks), which is for reference only. Let's have a look.

Hot pot restaurant activity plan 1 activity theme:

Focus on launching "every buffet hot pot in 38 yuan"

Activity time:

65438+1October 28th to February 19

Activity introduction:

1. The time of this activity is mainly concentrated during the Spring Festival, with an estimated large number of people. In order to save cost, facilitate operation and attract customers better. The specific time to enjoy the discount is 9: 00 to 2: 00 every day and 5: 00 to 9: 00 in the evening.

2. The free food in this activity is limited to the hot pot materials placed in the booth, and the dishes ordered by the guests will be charged according to the dishes ordered by the guests. Our restaurant will ensure that the buffet hot pot materials provided are fresh and complete.

3. The soup base of the buffet hot pot is not within the scope of activities. The soup base selected by the guest is charged at the original price.

4. All customers who enjoy the preferential treatment in 38 yuan can get our special herbal tea for free to clear away heat and detoxify.

Guests who enjoy the discount must cherish the food and don't waste it at will. There was still a lot of food residue in the pot until the checkout. The cost ranges from 10 yuan to 100 yuan, which is calculated according to the food surplus.

6. In order to ensure that every guest can enjoy the discount, the buffet meal time should not exceed 3 hours, otherwise 10 yuan will be charged every hour.

7. Dining food is taken by the guests, and the service personnel are not allowed to take food. Except for the extra cost.

8. Our store has a discount for every guest, and every guest who comes to our store for hot pot can give away a beautiful jiaozi dish for free. Self-help guests can pack it and take it back.

Implementation details:

1. This activity is the first attempt since the second anniversary of the opening of our store, which is of great significance. Zhang, who has the right to speak, is responsible for all the implementation.

2. Clearly inform all restaurant service staff, kitchen staff and administrative staff of the content of this activity. The key point is that the service personnel should abide by the rules of activities and cannot bring food to the self-help tourists. In order to avoid disputes when guests have leftovers. In addition, we should also pay attention to the quality of service and don't neglect our guests.

3. The kitchen manager should supervise the quality of self-help food, put it in storage in time after the activity, try to keep it fresh and reduce the consumption of the activity.

4. The responsible minister Zhang must record and analyze the guests who enjoy self-help on that day, modify the plan in time, and report it to the manager for approval.

5. The planner is responsible for the publicity and materials of the event.

Materials required for the activity:

1, a horizontal cloth with a length of about 10 m and a width of 22 cm, was hung horizontally above the main entrance of the restaurant during the event, and the words "The whole city is the flattest, and everyone in 38 yuan can eat buffet hot pot" were written horizontally in yellow letters on a red background.

2. 1 meter-high display stand with a piece of red paper written in gold "Welcome to the buffet hot pot".

Hot pot restaurant activity plan II. Introduction

1, theme: when the catering consumption is over 100 yuan, send 50 yuan beer coupons;

2. Time: 20xx.05.20 —— 20xx.06.20; ;

3. Region: Franchisees

Second, the purpose:

1, stimulating consumption in June and July, thus increasing the transaction volume;

2. Improve the turnover rate during the activity;

3. Improve the popularity of Dragon Hotpot;

Three. Activities:

1. During the activity, anyone who spends over 100 yuan on food in each franchise store of Guojianglong Hot Pot will get a "beer coupon" worth 50 yuan, and two "beer coupons" worth 50 yuan when spending over 200 yuan, and so on! (Remarks: Franchisees arrange beer brands according to the actual situation. )

2. Customers who arrive at the store on the third day of the Dragon Boat Festival will be given another gift at each table: a honey of Dragon Love, and instructions for the use of beer coupons in Dujiang Dragon Hot Pot:

1) This coupon can only be used by Chongqing Guo Xue Hot Pot Franchisee;

2) This coupon cannot be exchanged for cash and cannot be altered or torn;

3) This coupon is only used for in-house consumption, excluding packaged products;

4) During the activity, customers who spend more than RMB 100 per table (excluding pot bottom, plates, drinks and drinks) can use one "beer coupon", and customers who spend more than 200 yuan (excluding pot bottom, plates, drinks and drinks) can use two "beer coupons", and so on;

5) This coupon is a beer credit coupon, which is limited to the designated beer consumption listed in the activity and is not used for other consumption;

6) Please present this coupon at the same time when checking out to enjoy the discount;

7) The copy of this coupon is invalid;

8) This coupon is valid only if it is stamped with the special financial seal of the restaurant. Please consult the store for detailed usage. ;

9) The final interpretation right of this promotion belongs to this restaurant within the scope permitted by law;

10) This coupon is valid within 7 days from the date of issue;

Four. Promotion plan:

Form, time, method/content: Dragon Boat Festival Zongzi 20xx.5.20——20xx.6.20 Purchase quantity: According to the actual situation of the store, the table is pasted with 15cm x 10cm, which is photo glue and directly pasted on the desktop, and the poster in the store is 60㎝x 80㎝ 80.

Verb (abbreviation of verb) activity manpower plan:

Guest camp: formulation, organization and on-site implementation of activity plan;

Planning: publicity and design, store layout;

Finance: setting and monitoring of cash register system, management of beer payment;

Storefront: the specific implementation, layout, coordination, return and other related instructions of the store; (Relevant registration must be made when sending 30; The receipt must be signed by cashier, store manager and customer)

Procurement: purchasing materials needed for publicity;

Please consult the Planning Department of Longjiang Company for posters and DM form templates, and they will be sent to stores online for application.

Hot pot restaurant activity plan 3 I. Premise of implementing this plan

The premise of implementing this plan must be that the store is completed, the facilities are in place and can operate normally (posts and personnel have been allocated), the personnel are in place and can perform their duties, and the relationship between local fire control, health, industry and commerce units has been coordinated. The principle of catering consumption-the principle of nearby consumption.

1. The specific implementation period of this opening plan is: X-X-X, * * * x days.

2. The publicity theme of this opening plan: Eating the famous hot pot "xx hot pot" will give you double surprises (first, opening concessions; Double: good gifts are constantly sent).

3. Projects and budgets required for project implementation.

Second, the main content of the program

(1) Planning and preparation before opening.

1. The procurement, commissioning and installation of goods, facilities and equipment, as well as coordination with relevant personnel, and a series of related matters, such as understanding the situation of xx advertising industry and its later opening, shall be completed three days before the implementation of this plan.

2. Study and be familiar with this scheme to ensure its smooth implementation and execution.

3. Take the first three days of official opening as the trial business period, and do not advertise for these three days, which are mainly used for testing internal operations.

4. Formally determine the opening date and try to avoid opening on weekends.

(2) the creation of the atmosphere in the store, the foil in the early stage of opening.

1. The napkins, chopstick sets, ordering cards, coupons (meal coupons), balloons, special lanterns, old photos and related photos in the Image Auditorium are all designed, produced and supervised by the company for each franchise store.

2. Shop layout: according to the actual site conditions of each shop, hang pop flags, lanterns and ribbons on the roof beams; Old photos are hung on the wall, and old photos, famous paintings, red door wood carvings and special Chinese knots are hung on the pillars, paying attention to neatness and quantity.

3. Background music: The restaurant plays some relaxing and comfortable music.

The staff in the shop stood on the platform, dressed neatly. During the opening period, employees will line up neatly outside the store (routine inspection, corporate slogan, applause, business arrangement before going to work, etc.) according to the operation requirements (9: 00 am and 16: 00 pm). ).

(C) the creation of the atmosphere outside the store

1. There are two flags hanging on the door.

2. Put an air arch in front, and the diameter of the arch depends on the local actual situation. The contents on the memorial archway are: "xx Hot Pot" is grandly opened, and there is an air column next to the memorial archway, and two vertical banners are hung on each balloon. The content is: warmly celebrate the opening of Peizheng Hot Pot Restaurant; If you spend more than 100 yuan, you will be given a coupon of 10 yuan.

3, find a conspicuous position to make a cloth, content: Peizheng side furnace shop grandly opened! Big rewards for opening: eating 100 yuan (food), giving 10 yuan (coupon), eating Red Gate Hot Pot, and giving gifts continuously.

Note: Discount, giving away dishes, issuing VIP cards or free drinks are also acceptable. No other publicity details.

(4) advertising

1, contact the members of the external liaison department of all departments of the school and vigorously promote "xx hot pot".

2. Contact each takeaway shop owner and attach "xx Hotpot" to their takeaway list.

3. For the delivery of take-away orders, choose areas with large local traffic and high population quality.

Release requirements:

(5) Detailed Rules for Opening Promotion

1, when the consumption is over 100 yuan, send 20 yuan vouchers.

2. Please refer to the detailed rules for the use of meal replacement vouchers for consumption.

There are also the following promotion details for reference:

1. Giving cash coupons is related to the round-trip transportation expenses of diners.

2. During the activity, the dining staff will drink all kinds of nourishing wine at the Red Gate for free.

3. Anyone who eats during the activity will enjoy xx discount.

The significance of this promotion: eating 100 yuan (food) and giving 100 yuan (meal coupon) is actually equivalent to a 20% discount, but it gives guests the feeling that they can eat it again for free once, which is easy to accept and more attractive, and the gift can also play a role in local publicity.

(6) Opening ceremony

If you can invite local celebrities or officials, you can choose a grand opening ceremony and find a etiquette company to take charge. Note: the above is a unified implementation plan, which can be implemented according to the actual situation of franchise stores.

Hot pot restaurant activity plan 4 I. Activity theme

Pure fragrance is audible and health is visible-XX (store name) celebrates the New Year's Day.

Second, the store decoration

Decorations, you can choose some Chinese knots, traditional window grilles and so on. And put them in a conspicuous position in the store to show the festive atmosphere.

Employees' clothing, during New Year's Day, employees' clothing can also fit the festive atmosphere, and female employees can wear national costumes such as red cheongsam to set off the New Year atmosphere.

Third, the timing.

In principle, the planning scheme of the overall activity should be worked out before 65438+February, so as to reserve enough time for implementation, and there is time to modify and deal with problems. Provide a timetable for reference only.

1) 65438+February 1-8 to formulate specific layout plans and publicity plans;

2) Determine the drinks and menus for activities from February 5, 65438 to February 5, 65438.

3) Cultural programs were approved from February 5 to February 5, 65438 15;

4) Christmas decoration on June 65438+February 65438+May 20;

5) Make preparations for the Christmas activities on February 23rd, 65438, and determine the person in charge of each link;

6) 65438+February 26th-65438+February 30th, decorated on the first day of New Year's Day;

7) 65438+February 3 1 Make all preparations for New Year's Day activities and determine the person in charge of each link.

Fourth, poster design.

Whether it is Christmas or New Year's Day, making themed posters requires restaurants to decide according to the style of their own shops and highlight their characteristics. And in order to attract attention, put it in the most conspicuous position in the restaurant:

Generally speaking, the styles are required to match each other. For example, during Christmas, a traditional Chinese restaurant can choose to display the characteristics of the store while integrating western elements and Chinese and western design techniques; During the New Year's Day, you can add festive elements to the antique atmosphere of the restaurant; For emerging fashion restaurants, whether during Christmas or New Year's Day, you can add some lively illustrations and use brighter colors to posters and publicity pages; If it is a high-end western-style restaurant or cafe, posters and publicity pages can highlight western traditions during Christmas, and some elements with China characteristics can be added during New Year's Day.

Verb (abbreviation of verb) advertisement

1, network propaganda: the network has become the mainstream of today's times. So Weibo, WeChat official account, etc. Used to publish the event on the network. From the promotion of the event to the progress of the event, take photos and post them on the website to promote the event, and draw lucky fans to participate for free to attract public attention. The marketing of Weibo and WeChat should be done in place;

2. Group purchase promotion: In recent years, a new consumption mode on the Internet-group purchase has sprung up everywhere, and many young fashionistas will also choose this preferential consumption mode. In this advertising war, we might as well join the group buying model to attract public consumption;

3. Create an atmosphere of Christmas or New Year's Day through store decoration. At Christmas, you can use Christmas tree, Christmas hat and so on. Put it in a conspicuous place outdoors to attract consumers to shop.

4. Make a festival promotion booth in Yi Labao for publicity;

5. Make electronic screens to publicize our Christmas and New Year's Day activities to new and old customers;

6. SMS promotion: send Christmas and New Year greeting messages to existing new and old customers for holiday promotion.

Activity arrangement of intransitive verbs

1, set the theme

Set a theme for this activity, such as "Merry Christmas, Enjoy Food", "Celebrate New Year's Day, xx Restaurant will accompany you", etc.

2. Build a special cultural wall to celebrate Christmas and welcome the New Year.

On one side of the restaurant lobby, a special cultural wall of "Celebrating Christmas and Welcoming the New Year" was specially made to decorate the festive atmosphere of the hotel restaurant in this special way. The whole cultural wall is covered with snowflake pendants, statues of Santa Claus, golden garlands and little stars. Employees write their wishes for Christmas and expectations for New Year's Day on the cultural wall, and customers can also write their own messages on it. The active cultural atmosphere makes everyone full of confidence in the arrival of the New Year.

Seven, New Year's Day special activities

1. added a "red envelope" activity, in which we can give our store vouchers.

2. Set the lucky draw link

3. Special food:

4. New Year's Day food activities

5. Make a "New Year's Package" and give some discounts when ordering the package.

6. During the New Year's Day, each table in the restaurant can get a special snack.

7. Add new year's special dishes to highlight the festive atmosphere.

Eight, copy writing

During New Year's Day, western restaurants and cafes can incorporate some traditional elements of China, while tea restaurants and traditional restaurants in China can make use of China's classical culture and traditional poems to do some publicity.

Nine, the background is music

1, beaming

Step by step

3, small pink

4. Purple bamboo tune

5. Have a wonderful full moon

6. flowers and teenagers

7. an Xi jumps over the moon

8. Little Nishang

9. Spring Festival Overture

10, forest rhapsody

Hot pot restaurant activity plan 5 I. Opening activities

1, theme: Seven stars, the stars set each other off, buy one and get one free.

2. Key points: In addition to the regular festive ceremony, the opening activities also plan to integrate the promotion of hot pot brands into the activities to create a "fate sky" experience for consumers; Increase the affinity of its hot pot restaurant. The specific practice is to implement "buy one get one free" every night within seven days of opening to show the sincerity of "Seven Stars". During this period, there will be a lucky draw every night, that is, one representative from each table will be drawn for the lucky draw, and the content drawn is 12 sample cards of different constellations. Anyone who draws a constellation card that matches his own constellation (based on the date of the ID card) will be regarded as the winner, and seven bottles of beer or bottled drinks will be awarded immediately, representing the seven hearts of the "Seven Stars".

3. Effect: The design of this opening activity aims at realizing the transformation between the old brand of "Seven Stars" and the new brand of Juyuan Seven Stars, that is, connecting the preceding with the following, inheriting and developing, and making history serve the future. On the other hand, it interprets the connotation and extension of the brand and opens up a broad space for future promotion.

Second, the theme activities

1, theme: seven stars shine high, true feelings return,

2. Key points: All consumers who are responsible for checking out when dining at Juyuan Seven Stars get a special "five-pointed star". When they accumulate seven (seven stars), they can draw a lottery in a hot pot restaurant with seven stars. The probability of the lucky draw is that the prizes are different, but the value is similar. This theme activity is temporarily implemented for one year. If the effect is good, it can be modeled as a system and written into its franchise operation manual.

3. Effect: This theme activity not only further strengthens the brand image of Juyuan Qixing, but also makes consumers worry about the hot pot restaurant from time to time, so as to form emotional interaction, thus realizing "you have me in their hearts, and I have you in them", thus embodying the realm of "Destiny is predestined, the stars set each other off and shine brightly" and cultivating consumers' loyalty to the hot pot restaurant.

Third, sales activities.

1, theme: landscape home, embellishing the birthday girl.

2. Key points: carry out the city-wide search for "birthday girl" activities. This activity can cooperate with Chongqing Evening News or chongqing morning post to mobilize the public to provide clues about "longevity". Finally, seven oldest people (regarded as the "seven stars" of Chongqing) were selected and awarded the title of "longevity star". Those who get the title will receive honorary certificates and awards for respecting the elderly; The old man won the title of "longevity", honorary certificate and tonic.

3. Effect: This activity can arouse people's nostalgia, affection and friendship. Through the public's concern for the elderly, let people pay attention to the living environment, quality of life and life relationship, make them happier and healthier, and let "gather seven stars" get everyone's appreciation.

Fourth, festival activities.

1, New Year's Day-"New Year's Day, new omen, new beginning" star-picking activity, that is, hanging seven kinds of stars in the store, each of which represents a New Year's greeting. During this period, consumers who choose stars can enjoy a 7.9% discount when eating with stars in the future.

2. Spring Festival-"Gathering Seven Stars, Home and Qi Xin" is a Spring Festival activity, that is, during the Spring Festival, anyone who eats in Juyuan Qixing Hotpot Restaurant can enjoy a bottle of beer or bottled drinks for free. In addition, a calligrapher can write a Spring Festival couplets on the spot at each table.

3, Valentine's Day-"Stars set each other off, taste life" couple activities. That is, couples who eat in Juyuan Qixing Hotpot Restaurant on Valentine's Day can get a flower and two bottles of beer or bottled drinks for free.

4. Labor Day-"The Seven Stars and the Big Dipper, the model workers shine" condolence activity, that is, all the "city and district model workers" who dine in Juyuan Qixing enjoy a discount of 5. 1 (with the model worker certificate).

5. Teacher's Day-"A single spark is brighter than a teacher" thanksgiving activity, that is, all teachers can enjoy a 7.9% discount on the teacher's ID card and receive a special greeting card.

6. National Day —— Celebrating "Everyone in the country is a family", that is, anyone who eats at Juyuan Qixing Hotpot Restaurant on National Day can enjoy a 7.9% discount in addition to the snacks given.

Verb (abbreviation of verb) advertising strategy

For Juyuan Seven Star Hot Pot, a good advertisement is not only a bridge between the hot pot restaurant and consumers and franchisees, but also a concrete promotion and extension of Juyuan Seven Star brand, quality and taste.

Advertising is a widely informed behavior. The advertising audience is the consumers and franchisees that Juyuan Qixing Hotpot wants to win. In view of the fact that the market positioning of Juyuan Qixing Hotpot is "popular", the advertisement must conform to the "taste" of the public, and it needs to be carefully grasped when formulating the advertising strategy.

1, advertising tone

The vitality of Juyuan Qixing Hotpot lies in "three books"-essence, original flavor and true color, and "three emotions"-nostalgia, affection and friendship. Among them, the former seeks the source; The latter get together and cherish the fate. However, the establishment of advertising tone lies in its unity: only unified performance can make advertising strong; With a unified performance, the brand is easy to promote; Only when there is a unified performance can advertisements match. Only in this way can the advertising cost be reduced. After research, the advertising keynote of Juyuan Hotpot is fixed on the three colors of its logo color, namely, "clear love and hate, enthusiasm and boldness."

2. Advertising attraction

The so-called advertising is to convey the service information provided by Juyuan Qixing Hotpot to the expected target customers through certain media and methods, so as to achieve the purpose of promotion. However, there must be a theme or main line to integrate and run through the fragmentary information of Juyuan Qixing Hotpot, and this theme or main line is the advertising appeal point it seeks.

Generally speaking, the essence of advertising appeal point is the strength or characteristics of its service display, and it is also the thing that consumers are most concerned about. In order to highlight the brand concept of "Seven Stars", it is planned to use "Seven Stars" to integrate seven aspects of advertising appeals, so that "Seven Stars converge and shine brilliantly" will become a strategic resource for sustainable development that others cannot steal. Accordingly, the original, unique and exclusive advertising appeal point: seven stars shine high! Now described as follows:

Soup-essence, original flavor and true color, advocating the origin of "rooted here".

Dishes-the art of eye-nourishing, heart-clearing, refreshing and advocating "green food".

Household appliances-brand, personality, taste, and the carrier of "idolize".

Environment-gathering, cherishing and nourishing fate, advocating the artistic conception of "fate is in the sky"

Service-enthusiasm, true feelings, affection, and advocating the attitude of "cherishing life is precious".

Management-integration, in place, harmony, advocating the principle of "human nature activation".

Join-heart to heart, heart to heart, heart to heart cooperation.

Step 3 advertise

Practice has proved that there are three main types of advertising media: public media, print media and outdoor media. Among them, newspapers, magazines, radio and television belong to the mass media, with wide coverage, many customers and good results; Print media not only plays a leading role in on-site promotion, but also can be distributed freely, with strong pertinence and flexibility; Outdoor media has a fixed location, which is more suitable for hot pot restaurants or streets with large traffic. The three complement each other and are the troika of Juyuan Qixing hot pot advertisement. The contents, forms and arrangements of specific advertisements are as follows:

The first stage is to enhance the brand image.

Through the release of soft and hard advertisements, let the public know where the "Juyuan Seven Stars" came from. What are you doing? Where are you going? Borrow the power of the past "seven stars". Connect the past and the future.

(1) Pre-opening advertisement

Through the release of soft advertisements, it is planned to introduce the origin of "Gathering Seven Stars" in Chongqing Evening News or chongqing morning post, and to convey its brand concept of "Gathering Fate, Cherishing Fate, Focusing on Feelings, Focusing on Discussion" and "Serving Concept, Harmony with People, Cherishing Fate" to enhance public attention. In addition, an outdoor billboard can be erected at the street corner of Yuzhong District Government Building to attract local consumers.

(2) Advertising at the time of opening.

One is to advertise in Chongqing Evening News and Chongqing Business Daily based on the real-life shooting of Juyuan Qixing Hotpot Restaurant, with the opening of "Juyuan Qixing, the stars set each other off, buy one get one free" as one of the contents; Two, the content of the advertisement is basically the same as the above, and it is distributed to the residents, units and individuals around the hot pot restaurant by printing publicity materials. Some little knowledge about constellations can be printed on publicity materials to increase interest and preservation.

(3) Advertising after opening.

When the business is in a normal state, a small seminar will be held to provide a starting point for journalists. The theme of the seminar is: what is the perspective of the phenomenon of "seven stars shining high" At that time, journalists from Chongqing Evening News, chongqing morning post, Chongqing Business Daily, Chongqing Economic News and Chongqing Cable TV will be invited to attend, and their meeting information will be transmitted to the public in the form of news reports.

The second stage is to push the concept.

At this stage, it is planned to comprehensively, systematically and step by step introduce the advertising appeal point of Juyuan Qixing Hot Pot in Chongqing Evening News or Chongqing Business Daily catering special issue: "Seven Stars shine high". After seven weeks, the "One Star" was launched every week, which made the public feel the endless charm of Juyuan Seven Star Hot Pot, and gradually got a comprehensive understanding of the soup, dishes, utensils, environment, service, management and joining, so as to achieve the purpose of "Qixin takes care of her because of you and me" and improve the loyalty of consumers.