Opening a breakfast shop is very hard work. Office workers go to work at 8 o'clock. In order to provide breakfast on time and operate normally, the staff of the breakfast shop may start preparing at 3 am. Of course, to run a breakfast shop well, it is not enough to have the determination and perseverance to get up early and get greedy for the dark, but also to learn certain business strategies. Opening a breakfast shop is very hard work. Office workers go to work at 8 o'clock. In order to provide breakfast on time and operate normally, the staff of the breakfast shop may start preparing at 3 am. Of course, to run a breakfast shop well, it is not enough to have the determination and perseverance to get up early and get greedy for the dark, but also to learn certain business strategies.

First, we must have a correct business philosophy.

The surface of the prosperity of the catering industry is the turbulent waves of competition. As a member of the catering industry, breakfast can't escape this competition rule. There are always a few winners. There are many factors that lead to its bleak or prosperous business, including restaurant location, product taste, product characteristics, product price, customer orientation, service etiquette and other specific reasons, but the most critical one is the fundamental reason: business philosophy. So, if you want to open a breakfast shop, please ask yourself first: What is my business philosophy?

Second, how to choose the location of the breakfast shop

1, flow integral

Morning is the busiest time for traffic. All traffic points such as bus stations, MRT stations and railway stations are areas where people gather in the morning. If breakfast shops can be opened in these areas, the craft can stand the test and meet the bustling crowd every morning, and the business will not be bad.

It would be better if your shop happened to be near the station. When people are waiting for the bus, they may buy breakfast in the shop near you. Or get off the bus and buy it near the bus stop. In any case, the breakfast shop set up at the station is believed to be better than other businesses.

2. Community housing

Not every store is suitable for opening in a residential area, but breakfast shops are suitable. In the early morning, students will walk to the school near their home to study. If they don't have breakfast at home, of course, they will also have breakfast at the breakfast shop nearby. After the crowd of students has passed, it will be the time for office workers to go to work. Then, it's time for mothers to go out to buy food.

In residential areas, most of them are neighbors in the same community. They can not only know the guests, but also establish good feelings with them. Therefore, it is easy to have familiar guests when opening a breakfast shop in a residential area, and it is easy to establish a fixed source of customers.

3. Market geography

Generally speaking, the market is also an aspect that many people choose to open breakfast shops, because eating breakfast, like buying food, is done in the morning. Many housewives are used to eating something near the vegetable market, or taking breakfast home for their families after buying vegetables.

4. Around the Cultural and Educational Hospital

Modern people live a busy life and often have no time to prepare breakfast. Students who rush to class in the morning will definitely spend money near the school if they don't solve breakfast in their own community. Many shops or food stalls near the school are doing well. However, the rent of shops outside the school is quite high now, and the business will be greatly affected during the winter and summer vacations. Instead of renting a storefront, it is better to operate in the form of a booth, which can be transferred to other places for business on holidays.

Third, purchase, cost control procurement is the step of breakfast management. Without purchasing, there will be no ingredients and tools, let alone selling nutritious breakfast. The purchase of breakfast shop can be divided into two parts: urgent and slow, and the purchase work is also an important link related to the cost control of breakfast shop. Let's take a look at the specific work of procurement personnel under different procurement forms. Timely purchase (spare items should be properly purchased in advance, and the inventory of warehouses, bean products and fresh seafood must be purchased in the morning to prevent excessive backlog or shortage. Due to timeliness, it is necessary to purchase regularly to ensure the freshness of raw materials. Temporary replenishment (when the store needs temporary replenishment, the purchasing staff should put aside their normal work and try their best to do it well? Remedial measures? Work). Purchase goods by telephone (in order to reduce the pressure of purchasing personnel to go to the market or stores in person on weekdays, except for some goods that must be handled manually, they can order delivery by telephone). Go out to purchase goods (in order to reduce intermediate links and reduce costs, there are more opportunities to purchase goods in the wholesale market)

Fourth, the shop decoration design, breakfast shop decoration should reflect their own distinctive personality and characteristics, especially the brand breakfast, but also respect the cultural heritage.

Second, when the breakfast shop is decorated, its interface treatment should reflect the principle of practicality and neatness. The materials of interfaces such as floor, sides and ceiling must be suitable. Generally, the floor should be made of materials with smooth surface and easy cleaning, such as marble and floor tiles.

Thirdly, the choice of dining table and tableware in the decoration of breakfast shop should be based on the overall style and spatial layout of the restaurant.

Fourth, modern people have higher and higher requirements for health and environmental protection, and the overall decoration of breakfast shops should also pay attention to environmental protection. If the main color can be fresh and striking green, it will give people a refreshing feeling.

Verb (abbreviation of verb) trial production of products

What kind of mistakes do we often make when running breakfast shops? Have you noticed? Influenced by the traditional customs in China, many breakfast shops have arranged the opening date from the moment they rented the storefront? Even regardless of the quality of its products. How does it taste? What is the technical proficiency? Is there enough manpower? Once decorated, in order not to waste rent, it will be grandly opened non-stop! Of course, some breakfast shops will try to open, but when they try to open, they also sell various products and provide various services to customers, which is no different from what they have already opened.

A brand survey shows that many of its 1000 franchisees are doing extremely well. As soon as they opened their business, customers scrambled for products and were willing to wait in line for more than half a month. Without exception, these shopkeepers did one thing: they tried a lot of breakfast products before opening! Just like studying the atomic bomb, the products to be sold have been tested many times, and the products made by each test are provided to neighbors or relatives and friends around the breakfast shop for free tasting, and then their opinions are sought to see what needs to be adjusted. Is it too salty? Is it too sweet? Will it be too greasy? Then adjust and improve the collected opinions until they are satisfied.

Therefore, the trial of the product can avoid many mistakes in work. Once it is opened, it will have very good quality and taste, and once it is introduced to the market, it will conquer people's hearts.

6. Trial operation When we were running the breakfast shop, did we have a trial operation? Many breakfast shops will open on a good day after renovation, omitting the trial operation.

Trial operation, literally, is not difficult to understand, which means trial operation and trial operation. Trial operation is to tell consumers that our products may be very suitable for everyone's tastes, may undergo new adjustments, may have certain price changes, and may have the same price after operation. In short, the trial operation has given consumers a lot of imaginable space.

How about a trial run? Is it necessary to implement it? The answer is yes. Because the product is suitable for the market? Is it suitable for consumers? Does it taste better than its peers? Still popular? Is the price acceptable to everyone? Is it too high or too low? This series of factors is only clear after a period of testing.

At the same time, the trial operation also means that it can be officially opened, which means that the breakfast shop has the opportunity to engage in two publicity activities, one for trial operation and the other for official operation. Seized the opportunity of these two publicity, virtually enhanced the publicity of their own brands.

On the other hand, if there is no trial operation, it will be opened on another date. On the one hand, the product may meet the market demand, the quality and taste of the product are very suitable for consumers, and the service and price are acceptable to everyone. Of course, the problem of starting a business is not big, and the business can flourish; On the other hand, if the product is not suitable for market demand, if the taste is not suitable for consumers, and if the price is not easily accepted by everyone, it is difficult to have room to turn over, because private adjustment after opening will always give customers a feeling of being forced to adjust because of poor business.

Seven, how to operate to make the store fire?

Tip: Open a newspaper column to attract young people.

At the beginning of the opening of the breakfast shop, position the promotion measures in one place? New? In terms of language. In view of the fact that most customers are office workers, you can set up a newspaper reading column in the breakfast shop and change to the newspaper column every morning when you open the door, including current affairs, sports, stock market, anecdotes and so on. In this way, breakfast shops attract a large number of young people who are used to eating breakfast outside.

This promotion measure of jujube shop proved to be very successful in later business practice, which not only brought a considerable customer base to jujube shop, but also successfully realized the customer diversion of jujube shop in the same location. Going to a breakfast shop is not just about filling your stomach. Most office workers want to take this opportunity to understand the current social situation. Some customers come to the breakfast shop early in order to finish reading the newspaper of the day as soon as possible, and eating breakfast has become an affiliated consumption behavior.

The second measure: shorten the time to attract office workers.

With considerable marketing volume, we can start to cultivate a long-term and stable customer base. Through comparative analysis, we can find that:

(1) Breakfast shops are small businesses, each one? Every minute? It is impossible to get rid of a dime, so we spend time and energy to raise quite a lot of change every day, but customers find it difficult to keep the change.

(2) The operation process of breakfast shop requires customers to pay first, and then buy tickets (even waiting for processing now) for dinner. Even if the whole process can be effectively connected, it will take about ten minutes, and many customers simply have no time to wait for this breakfast. What they need is to eat or take it and go.

(3) After a period of time, most of the early shoppers are regular customers, and there are not many other types of customers. To this end, we can simplify the dining procedure and launch? Sign for dinner? That is, for the old customers who come to eat, they can eat first, then sign the registration book and indicate the number of dining varieties, thus reducing the links of ticket purchase and change, and shortening the dining time. This method is only suitable for familiar guests and old customers.

For new customers, you can try Alipay or WeChat payment, which reduces the change time and greatly shortens the waiting time of customers. At the same time, you can also launch preferential activities to place orders in advance and encourage them to place orders in advance. You can prepare the package first the next morning, and you can pick it up directly when the customer comes, which will improve the efficiency.

The third measure: additional services to attract children.

With a relatively stable long-term customer base, we can expand the business scale of breakfast shops, investigate the level and service mode of dining customers, and introduce new measures of combined service.

1. We can divide our customers into elderly customers, young and middle-aged customers and children customers according to their age. The existing customer base is mainly young and middle-aged, while most elderly customers have no habit of eating breakfast outside. To this end, we can focus on expanding children's customer base.

After carrying out the strict family planning policy, children have attracted much attention in society, and their diet choices are very harsh. If you want to be actively classified into the customer group of breakfast shops, you must increase the variety of breakfast. To this end, the breakfast shop has introduced many special varieties of pasta, such as bean sprouts and fish balls noodles, pork liver and chopped green onion noodles, and mushroom and bean curd noodles, which are mainly green and natural, emphasizing rich nutrition and smooth taste, especially suitable for children's healthy growth.

3. Should we aim at going to school and kindergarten while building a customer base for children and adolescents? According to the actual situation of the road, the breakfast shop takes the initiative to let an employee wear overalls printed with brand logo to take care of the children crossing the road every morning and afternoon after school. Such public welfare activities have won the recognition of many parents, which invisibly enhances the credibility and brand connotation of our breakfast shop.

4. This kind of service, which is not only attached to the parents who eat in the breakfast shop, but also attached to the children, has established the image of the multi-faceted service of the breakfast temple, and directly or indirectly attracted multi-level regular customers. After more than a year of measures, the performance of our breakfast shop should still be very good. At the same time, it also established a good public image. At that time, you can further publicize the brand concept, establish your own brand awareness, and finally succeed.

There are many well-known breakfast shop brands in China. In fact, no matter what kind of business skills are used, taste is the most fundamental. Quality, conscience management, customers worry-free.