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How did Ma Hua Teng and Ctrip initially choose their partners?
Ten lectures on starting a business. Second speak

Last time we talked about choosing the direction of entrepreneurship, I believe you must gain something. Then you have found your way, and the next step must be to find an excellent partner.

You might say, I can do it alone, so why do I need a partner? I think, first of all, this is not an era of going it alone; Secondly, partners with complementary abilities and resources will be your firm comrades-in-arms, and fighting side by side with you will greatly improve your chances of success in starting a business.

There are also entrepreneurial friends around me who ask me about finding a partner. Here are four common questions to discuss my views.

My answer to this question is usually simple: ideas and values should be similar, and capabilities and resources should complement each other.

The similarity of ideas and values can ensure that your judgments on major issues of principle are relatively consistent and there will be no fundamental conflicts.

We should better understand the complementarity of capabilities and resources. You are good at products and he focuses on research and development. You have rich experience in operation, and he has more experience in establishing business models, which are very complementary.

Such as Ctrip. Ctrip. com, founded by Miracle, Liang Jianzhang, Shen Nanpeng and Fan Min. Four gentlemen of Ctrip

Miracle and Liang Jianzhang became good friends because of their working relationship. They often talk about the Internet together, and they have the idea of building a travel website together. By this time, Shen Nanpeng had done quite well. Miracle and Liang Jianzhang, alumni of Shanghai Jiaotong University, are here to see you. After some conversation, Shen joined the entrepreneurial team without hesitation. Shen contributed 600,000 yuan, accounting for 40% of the shares; Miracle and Liang Jianzhang each contributed 200,000 yuan, each accounting for 20% of the shares.

However, after the trio formed a team, they found that everyone knew nothing about travel. When everyone was at a loss, Miracle found Fan Min, an alumnus of Shanghai Jiaotong University, who was then the general manager of the state-owned enterprise. So the complementary team of "Ctrip Four Gentlemen" was formally established. Liang is responsible for network technology, market development, product management and listing financing.

A partner team with complementary capabilities and resources and consistent values and concepts is one of the keys to Ctrip's success.

First, rabbits should eat grass near their nests. Friends, colleagues and classmates around us are all resources. They know you and have a natural trust relationship with you. As long as the interests are clearly discussed, cooperation is relatively easy.

Secondly, listen to the suggestions of investors. Investors are very rational when combining entrepreneurial teams. They only consider team matching from the perspective of whether they can help enterprises, and it is still very valuable to listen to their opinions.

Again, it depends on senior headhunters. Headhunters meet people outside every day, and they can learn about the dynamics of many candidates, many of whom are looking at entrepreneurial opportunities, which is a good supplement.

Finally, of course, attend more high-quality industry parties, and you will also find some good partners. Tell as many people around you as possible that you need to find a business partner and communicate your progress with them often. They will remember you and introduce you to the right person. For example, in our entrepreneurial community of Leke Unicorn, many small partners have found like-minded partners.

Two cores: first, how to balance interests; Second, how to avoid possible contradictions in the process of starting a business.

Tencent's entrepreneurial story is very classic. The partner team is called "Tencent Five Tiger Generals". In order to avoid conflicts of interest among partners, Engineer Ma allocated the equity right from the beginning.

At that time, five of them left 500,000 yuan, with Ma accounting for 47.5%, Zhang Zhidong accounting for 20%, accounting for 12.5%, and the other two each accounted for 10%.

When making a decision, partners should listen to each other's opinions, but once the person in charge makes a decision, all disputes must stop. This is Tencent's partner system. You should know that Tencent Five Tigers have two college students who are horses, but their brothers should also settle accounts clearly. Everyone has complementary abilities, and they can manage their differences through consultation. In this team, the horse is the backbone of the final decision. This is the key to Tencent's success.

I have several suggestions:

1. Don't jump to conclusions.

Premature conclusions can lead to misunderstanding. Many companies fall apart because of misunderstandings, which can be avoided if one party is willing to listen. So, don't let the contradiction reach the point of irretrievability.

2. Repair the relationship as soon as possible.

The tension between partners will be bad for the company. After the conflict breaks out, remember that you still have a long way to go to start a business, and you need each other, so it is better to mend the relationship sooner rather than later.

If we really can't talk it over, just cut the gordian knot and get together and leave.

Leave a favor line and meet again later. Partners who break up peacefully can still maintain the reputation and interests of the original company everywhere after he leaves. Broken face, a well-known breakup, not only damaged his reputation, but also damaged the interests of the company.

If you still don't know how to do the content well, trust me privately and give you an answer.

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