Digital printing process: the printing process of digital mode also needs to go through the processes of manuscript analysis and design, graphic information processing, printing, post-press processing and so on. , but it only reduces the plate-making process. Because in the digital printing mode, the digital stream of graphic information is input and the digital stream of graphic information is output.
Compared with DTP system in traditional printing mode, the output mode is different. In the traditional printing mode, graphic information is output and recorded on film, while in the digital printing mode, digital graphic information is directly recorded on printed materials.
Extended data
Main reasons affecting the development of digital printing
Digital printing started not too late in China, but it still accounts for single digits in the total printing volume, which is obviously different from the double digits in the international market a few years ago. There are two main reasons that affect the domestic digital printing to catch up with the international pace. Although it is a cliche, it has rarely changed for a long time.
1. Over-reliance on imported equipment and consumables leads to the lack of good cost performance of the final product, and the production enterprises completely lack the right to speak in the procurement process.
Since 20 years ago, the main brands of digital printing equipment in China are Japanese and American. Although several brands have been added in recent years, most of them are the original prepress equipment manufacturers in Japan. Because of the limited number, it is easy for them to form a consensus and the competition is not very fierce. No one will give up easily if they can get more profits.
Moreover, according to experts, even if there is a certain gap between the selling price of the same brand equipment in the US market and that in China, besides the domestic value-added tax, what other reasons are unknown. Reversing this situation is obviously the fundamental way to increase the market share of digital printing.
Moreover, the bundling of equipment and consumables has gone through the process of boiling frogs in warm water for a long time, and small digital printing enterprises lacking maintenance ability have accepted and adapted. After the large-scale production enterprises with maintenance ability enter the market, the advantage of adopting the current maintenance model is to reduce the spare parts stocking and capital occupation of enterprises, but because there is no choice, enterprises have no right to speak on price at all.
2. We haven't found a suitable business model, which not only meets the requirements of industrialized large-scale equipment to organize production at full capacity, but also adapts to the objective situation of sporadic personalized orders.
According to the report of NAPCO in the United States, the simultaneous introduction of digital printing equipment will bring "the downtime of printing machines will increase, which will lead to waste". The reason is that large-scale production equipment and digital printing meet individual needs, and a large number of scattered orders have different requirements. What kind of business model is most suitable? Many domestic digital printing enterprises are still struggling to explore.
It is a model that stores take orders centrally and enterprises organize production centrally, but the following problem is that the delivery time is relatively difficult and the transportation cost will increase accordingly. Moreover, due to various reasons, the current centralized production is often under the same enterprise brand, and the cooperation between enterprises is not enough.
Baidu encyclopedia-digital printing