Some people in the circle of friends like to share recipes, some like to share various useful courses, and some like to share some life skills or workplace knowledge. In short, there are all kinds of sharing.

Recipes help people learn cooking, various courses help people learn new skills, life tips or workplace knowledge can also help people solve some problems in life and workplace.

These are all very practical information for people, so they are very easy to forward.

For example, the practical value of Fandeng Reading Club is to listen to the essence of a book and increase your knowledge and knowledge quickly. This is very practical for many people, because listening to books can save more time than reading books, and can also get important information in books quickly, so everyone always likes to share and spread these contents.

People not only think that practical things are valuable, but also share practical information with others. So providing practical information will speed up the spread of things.

However, practical information can also be divided into true and false. Sometimes because people are not good at distinguishing between true and false, some wrong information will spread quickly.

When you see some magical treatments or things with peculiar health care functions on the Internet, please think about the truth of the news before deciding whether to pass it on. Because wrong and false information is worthless rubbish.

When positioning, we should also consider these two questions clearly: what is your product? What is the practical value of your product?

If you want your product or brand to spread. Then you must create something of practical value to others.