Age: 47 Birthplace: Shanghai
Company headquarters: Shanghai
Main company: Greenland Group
On June 25th, 2003, the "Top 50 Real Estate Development Enterprises in Shanghai" was announced, and Shanghai Greenland Group topped the list with excellent results. In Shanghai real estate industry, Shanghai Greenland has become a trustworthy brand. Based on Shanghai, going to the whole country is the present and future goal of Greenland Group. Shanghai Greenland has developed two projects in Nanchang, namely Riverside Garden and Greenland Villa. The quality of real estate and unique market operation ideas have caused a shock in Nanchang real estate industry. Recently, our reporter interviewed Mr. Zhang Yuliang, President of Shanghai Greenland Group.
Success comes from strength and experience.
Based on the real estate development and operation of Greenland Group in the past 65,438+00 years, this selection is well deserved. As the company's president, Zhang Yuliang believes that it is the four characteristics and three basic practices of Expecting Greenland Group that have laid the foundation for the success of Greenland in the real estate industry.
One of the four characteristics is to develop low-priced housing and improve the living conditions for the middle-and low-income working class. Among the more than 3 million square meters of houses developed and built by the Group over the years, low-priced houses account for 95%. Second, actively participate in the transformation of the old city, share the worries for the government and solve problems for the people. Especially in the 1990s, Greenland Group created good social benefits in the renovation of old districts in Shanghai, which focused on 3.65 million square meters of dangerous houses and simple houses. Third, while developing and building houses, according to the development strategy and functional orientation of Shanghai, develop non-residential real estate products in a timely and appropriate amount, such as commercial buildings, shopping malls, hotels and so on. Fourth, based on Shanghai, we will go to the whole country in due course and expand the scale. 200 1 Greenland Group went to Nanchang, Jiangxi Province to develop two large-scale real estate projects, and began to develop large-scale residential areas in Hefei, Anhui Province and Changchun, Jilin Province in 2002.
The competition in the real estate market is becoming more and more fierce. Why can green space stand out in the fierce market competition? The three basic practices of Greenland Group have their own characteristics. First, market-oriented, in-depth study of market trends, close to the context of market development, according to market demand for strategic decision-making and product positioning. The second is to establish an excellent staff and constantly optimize the staff according to the development strategy of the group, so as to ensure the effective implementation of all major decisions made by the decision-making level of the group. Third, enterprises have strong economic strength and good brand image, and can operate freely and skillfully in the process of large-scale continuous rolling development of large-scale real estate projects. Zhang Yuliang said that Greenland Group has always adhered to the purpose of "greening the city, beautifying the environment and benefiting the people" in the process of real estate development and operation in the past ten years. Especially in the 1990s, when the real estate market was weak and the prospects were not very clear, Greenland Group took great economic risks and put social benefits first, and resolutely invested in the renovation of Qiao Zhou, Dong Fan, Shunyi Village and Le Tong Village in Changning District.
At the same time of real estate development, faced with the huge lack of urban greening, Greenland Group resolutely invested in the construction of new urban public green spaces, including many works that can represent the image of Shanghai: Lujiazui Central Green Space in Pudong, Riverside Green Belt on the Bund, Shanghai Stadium Environmental Greening, Yan 'an West Road, Jiangsu Road Greening Square Greening, Nanjing West Road Street Greening, Hongqiao Airport Apron Lawn and so on. Nowadays, along the main road of Shanghai, you can see the park works of Greenland Group every few minutes. This is the responsibility of Greenland Group to130,000 Shanghai residents, and it is also the unremitting pursuit of Greenland to "be a responsible developer" in the past ten years. Many Shanghai residents follow the green space to buy houses and list the green space as the first batch of famous real estate trademarks in Shanghai, which is the unparalleled trust of buyers in the green space.
Expansion is because it is bigger and stronger.
Shanghai Greenland Group Co., Ltd. was established in 1992 and has been engaged in the real estate industry for more than ten years. What about the real estate development of Greenland Group in the past ten years? Zhang Yuliang said that as a first-class qualification enterprise for real estate development approved by the Ministry of Construction, Greenland Group has strong market research and design and development strength, adhering to the "people-oriented" concept, and constantly adjusting and innovating product structure, room design and supporting environment. Over the past decade, the Group has developed a large number of well-known and hot-selling properties. Such as Hongqiao New Town, San Jose Noble House, Shanghai Spring, Hongqiao Stone Hall, Century Fun, Greenland Hall of Fame, Bai Shijing House, Parisian Fashion, Emotional Dali, Greenwich and so on. The total amount of developed land is nearly 500 hectares, with an average annual completion area of 500,000 square meters and a construction area of 6,543,800 square meters. So far, the total area of completed houses is close to 6 million square meters. The buildings developed by Greenland Group in the second half of 2003, such as "Kangqiao Old Street", "Imperial Court" and "Monet Impression", will soon meet with the general public.
Greenland Group 200 1 began to expand strategically to other places, and developed "Riverside Garden" and "Shanghai Greenland Villa" in Nanchang, Jiangxi. Developed "Hefei Greenland Shanghai City" in Hefei, Anhui. These buildings not only continue the entrepreneurial spirit of Greenland real estate to shape real estate with culture, but also integrate Shanghai architectural art into the local area.
Walk into the new Nanchang with a unique vision
200 1 Greenland group enters Nanchang real estate market. At that time, Nanchang real estate was still in its infancy, and the "Riverside Garden" for green space development was in Honggutan. At that time, Honggutan was a plot that many developers dared not rashly enter, but Greenland Group took the lead in developing real estate in Honggutan with a forward-looking vision, and it was located in high-end residential buildings. As a result, Honggutan has attracted many developers to follow up, and now the real estate of Honggutan has entered a full-scale stage. The successful development of Honggutan has doubled the confidence of green land in Nanchang.
Why did Greenland Group choose to enter Nanchang to develop real estate at that time? Zhang Yuliang believes that Nanchang is a provincial capital city and a famous historical city, which has been occupying an important position since ancient times. If we look at the future development of Nanchang from a critical perspective, we will find that Nanchang will play a very important role in the great development of China in the next decade.
First of all, among the four coastal economic zones in China, Nanchang is obviously in the joint hub position of these economic sectors, and trade cooperation between economic zones will promote the development of logistics industry and tertiary industry in Nanchang.
Secondly, Nanchang is an important town in the process of upgrading the Yangtze River Delta Economic Zone to the whole Yangtze River Basin. Its political status, geographical factors and basic resources will make it the hub of economic extension in the Yangtze River Delta. The upgrading of the Yangtze River Delta inland will promote industrial output, especially technology-intensive and high value-added industries, such as real estate, modern manufacturing and high-tech industries.
Finally, the urban planning of Nanchang will promote its development. According to the plan, in 20 10, the population of downtown Nanchang will reach 3 million, and the urban construction area will reach 300 square kilometers, which is very beneficial to the development of real estate.
As for taking Honggutan as the first stop of development, Zhang Yuliang said that it is because Honggutan New District is a new district vigorously developed by Nanchang Municipal Government. As the future administrative center of Nanchang, Honggutan is mainly planned for administration, office and residence, facing Tengwangge, a famous building in the south of the Yangtze River, and Fuhe Park with beautiful scenery, with superior geographical resources. In the world, living by the river is the dream of many people. Victoria in Hong Kong, the Thames in Britain, the left bank of the Seine in France and the Rhine in Germany are all rich communities. Honggutan, located in the center of Nanchang and in the riverside area, is the real factor to define the noble residential area in Binjiang.
High-grade real estate ensures high quality.
Green space is stationed in Nanchang, and riverside gardens and green villas are all high-grade properties in Nanchang. What kind of property can really be called high-grade property?
Zhang Yuliang said that as an upscale residence, its greatest affinity lies in that it never requires the owner to adapt to a specific space, but to adapt to the owner's way, personal habits and even hobbies. Every detail of its design is closely related to the owner's life, and even wants to be in front of the owner. Taking Binjiang Garden as an example, in order to ensure high quality, a leak-proof residence was built in Nanchang by using domestic advanced construction technology. By using the high-cost pile foundation method of jet grouting pile and pile group and all-reinforced cement shear wall, the drilling problems such as house leakage and wall cracks were fundamentally solved. In addition to excellent architectural quality, Binjiang Garden has created rich cultural heritage in the community with perfect facilities. The garden landscape of primitive cultures in Britain, France, Italy and Germany perfectly combines internationally famous fashions and classics. In order to make life more convenient, Binjiang Haoyuan adopts advanced fingerprint door lock system, and exclusively introduces non-stop remote sensing vehicle management system, which makes the owners feel infinitely respected noble status and imperial dignity from every detail.
Green villa, the second work dedicated to Nanchang people by green space, is a lake view villa project with a total area of 400,000 square meters, which combines modernity and classicism. The landscape design of Greenland Villa is undertaken by famous Australian landscape masters, and the architectural design is designed by China Residential Design Institute. Each villa is supported by 64 pillars, ensuring high quality. On the periphery of the villa, tens of millions of funds are invested to build roads, so that residents can reach home quickly and meet the needs of fast-paced modern life. In order to show the living conditions of the villa to Nanchang citizens, they will not hesitate to invest heavily in building houses before selling them, and will not sell them until the community is fully completed. Without strength and courage, no one dares to do so.
Nanchang Track of Greenland Group:
200 1, Shanghai Greenland Group Jiangxi Shenchang Real Estate Co., Ltd. was established;
200 1, Greenland Riverside Garden started; In April 2002, Shanghai Greenland Group and Jiangxi Radio and Television Art Kindergarten formally signed a contract, and the two sides reached a specific cooperation agreement on the settlement of Radio and Television Art Kindergarten in Honggutan, Nanchang.
In June 2002, the "Shanghai Greenland Villa" invested by Shanghai Greenland Group started construction;
In June 2002, Shanghai Greenland Group donated 3 million yuan to set up Nanchang Greenland Re-employment Fund. (According to Information Daily)