Information principle: The information in the process of brochure printing design mainly includes company information, product information, market environment information, industry living environment information, etc. Designers should master all kinds of information related to design comprehensively, fully, correctly and reliably, and use these information to correctly guide the scheme and detail design of brochure printing, so as to continuously improve and perfect the brochure design. Demand principle: the demand for brochure printing comes from the needs of the audience and customers, so it is necessary to do preliminary research, because it is easy to cause the backlog and waste of brochures without considering the objective needs before printing, so it is necessary to do preliminary research. In addition, we should also consider the changes in market demand and keep pace with the times.

Principle of innovation: Everyone loves beauty. The bold innovation of brochure printing designers is conducive to breaking through the shackles of various traditional design concepts and making printed brochures more attractive to the audience. Optimization principle: the so-called optimization principle includes the optimization of brochure printing equipment, design scheme, marketing model and service form. There is only one purpose to do this: to complete the brochure printing task efficiently, with high quality and economically. Principle of simplification: under the premise of ensuring the printing quality of brochures, simplify the designed products as much as possible to reduce the printing cost and ensure the quality. Printing company brochures is a seemingly simple but complicated job. The customer's goal is to better promote the company through brochure printing. In addition to considering profits, printing companies should also consider how to establish their own brands, explore potential customer groups and expand market influence.

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