Introduction to Pop Art Design About Pop What is a Pop Poster? POP poster-the abbreviation of English pointofpurchase, which is willing to be English "advertisement that can promote the sales of shopping places". All advertisements inside and outside retail stores that can help promote sales, or other signs that provide information, services, explanations and guidance about goods, can be called POP advertisements. It can be called "the most intimate communicator." The definition of POP(PointOfPurchase) originally refers to a store-top promotion tool in commercial sales. Its types are not limited, but it is mainly displayed in the store, such as tags, posters, small stickers, big signs, physical models, flags and so on. These are all within the scope of POP. POP's Chinese name is also called "store top display". The Rise of POP Hand-painted Posters In recent years, due to the introduction of the marketing concept of storefront display in Japan, shopkeepers began to pay attention to the packaging of the facade, and a large number of posters with paper drawings to inform consumers appeared on the storefront, perhaps printed or hand-painted, forming a wave of fashion trends. Among them, the most striking thing is the rise of hand-painted POP. In the early days, it was very simple, and the word POP, which only cared about informing the news, has recently evolved into a wave of hand-painted pop culture. A large number of patterns and materials are vividly presented on poster paper, with rich colors and eye-catching. Hand-painted pop is an art in recent years. In addition to commercial applications, poster drawing is also carried out on campus in line with the trend. As we all know, all club activities, study and publicity, and inter-school activities draw colorful posters with the simplest tools. Hand-painted posters have also changed from the initial "big-character poster" period to illustrated "graphic billboards". POP hand-painted posters often use tools to draw beautiful POP posters. You can mix and match with the following tools, and you don't have to use a specific tool. The above is the basic tool for completing a POP hand-painted poster, which can be bought in art stores or bookstores: 1. Colored pen: two kinds of pens: corner head and round head. 2. Mack pen: A Mack pen, with two kinds of pens, i.e. corner pen and round pen, and three kinds of solutions, i.e. alcohol, water and oil. Third, powder and crayons. Fourth, pastel pen. 5. Colored pencils and sketch pencils. Six, watercolor, poster color, round or flat marker. Seven, brush, ink, color Dan. Eight, pen knife, art knife, round knife, styling scissors, scissors. Nine, double-sided tape, lipstick glue, transparent tape, paper tape, glue, photo glue, Taiwan Province Province glue. Ten, cutting board, cutting steel ruler (30 cm, 70 cm, 100 cm each), small ruler, wave ruler, soft ruler. Xi。 Compass. Twelve, needle pen. Thirteen, like white, correction tape, white paint pen, gold paint pen, silver paint pen. 14. Handbags and paper reels. Hand-painted POP newspapers need to draw a beautiful POP poster. The commonly used paper materials are as follows. Most of these paper materials can be bought in art clubs in the market, and the price is not expensive. If you need to use special paper materials, you can also go to the art club to buy them. First, written papers. Second, posters. Third, die papermaking. Fourth, pastel paper. Fifth, good paper. 6.kraft paper. Seven, tile edge plate. Eight, gather dragons. Nine, pearl board. Ten, colored paper. Eleven, cotton paper. Twelve, rice paper. Thirteen, crepe paper. Fourteen, plastic board. Composition factors of hand-painted POP posters The composition factors of hand-painted POP posters can be roughly divided into the following categories: 1. Illustration (1) Thematic style (2) Decorative style (3) Whole topic style (2) Copywriting style (1) Title (2) Key tips (3) How to write the hand-drawn POP word (1) on the content, practice word segmentation and "bone drawing". Second, write with a hard pen → write with a round pen → write with a corner pen → practice with a soft pen. Fourth, creative font practice. 5. Grid space allocation. Sixth, font decoration. Seven, reading. Eight, the first font → big poster → graphic poster → three-dimensional poster → the use of three-dimensional physical computers and artists In addition to hand-painted POP posters, it is also common to synthesize computer draft posters output by color inkjet printers in cg animation recently. In addition to the overall output by computer, the characters printed by computer can also be used as a tool for producers who are not good at writing POP fonts during the day. With the use of computer software such as CroalDraw, Pagemaker and Quack, we can get many different computer words. Marketing of Hand-painted POP Posters Just because a POP poster is well written does not mean that it is successful. Time limit, the duration of posting and the location of posting all affect the effectiveness of this poster to convey information. If you make a very beautiful poster and post it for only one day, and the posting place is not where the target audience can see it, then the effect of the poster will be wasted. Hand-painted POP posters are not only beautifully written, but also need careful shooting, because it takes a lot of effort to make them. The production forms of POP include color printing, printing and hand drawing. With the development of computer software technology, it shows beautiful and efficient advantages in artistic design and application, and can even imitate the graffiti effect of hand-painted artistic glyphs to the fullest, and can receive and dial LOGO pictures from digital cameras and scanners. Especially suitable for fast, efficient and low-cost production of selling points with large demand for POP. POP POP is mainly used in supermarkets and various retail terminal stores.

Introduction of pop Poster POP Poster-the abbreviation of English PointofPurchase, which is willing to be English "advertisement that can promote the sales of shopping places". All advertisements inside and outside retail stores that can help promote sales, or other signs that provide information, services, explanations and guidance about goods, can be called POP advertisements. It can be called "the most intimate communicator." POPPOP is the abbreviation of English pointofpurchase, which means "selling point advertisement". Its main commercial purpose is to stimulate and guide consumption and enliven the atmosphere of shops. Her forms include outdoor signs, exhibition boards, window posters, in-store tables, price lists, flags and even three-dimensional cartoon models. POP is often used in short-term promotion, with exaggerated humor and strong colors, which can effectively attract customers' views and arouse customers' desire to buy. As a low-cost and efficient advertising method, POP has been widely used.

Characteristics of pop poster design Hand-painted poster design is generally hand-painted POP poster design, and hand-painted POP poster is a form of POP advertisement. It is an effective way to draw posters with tool hands. Because of its low production cost and simple printing process, it is very popular in the market. There are many hand-designed POP works for display and promotion in supermarkets and commercial shops. The following is to recommend the design features of pop posters.

1, saving cost and time.

The design of hand-painted POP posters is hand-painted with special POP pen materials, which has the advantages of less consumables, low cost, saving expenses, quick production, time saving, strong operability and flexibility. Stimulate consumers' potential desire to buy. Although manufacturers use major media to widely publicize their own enterprises or products, sometimes consumers step into stores and forget the advertising contents of other media. At this moment, using hand-painted POP posters for on-site display can arouse consumers' potential awareness, re-remember the goods and promote the purchase action.

2, can replace the salesman

Hand-painted POP posters have the reputation of "silent salesman" and "most loyal salesman". In supermarkets and stores, when consumers are faced with many commodities and don't know what to do, exquisite hand-painted POP posters placed around the commodities faithfully and continuously provide consumers with commodity information and stimulate consumers' buying impulse.

3, rich in affinity and intimacy

Hand-painted POP posters reveal intimacy that other printed materials can't express. Its affinity can best stimulate consumers' potential desire to buy, make consumers impulsive and bring business opportunities to operators. Hand-painted POP posters with contrasting colors, flexible shapes, humorous and exaggerated patterns and accurate and vivid language can create a strong sales atmosphere, attract consumers' attention, guide consumption and promote purchase impulse.

4. Enhance corporate image

With the increasingly fierce business competition, enterprises not only pay attention to improving the visibility of products, but also pay more attention to the publicity of corporate image. Hand-painted POP posters, like other advertisements, can establish and enhance the corporate image in the sales environment, thus maintaining a good relationship with consumers.

The above are the characteristics of hand-painted poster design. Hand-painted POP posters do not have the same publicity as TV advertisements, newspapers and other news media, but they have the main characteristics of low production cost, flexible form, fast dissemination and accurate feedback information, thus becoming one of the most effective, extensive and practical indispensable means and strategies in today's commercial competition.

Hand-painted POP advertisements publicize and convey the characteristics of products to consumers with eye-catching color matching, flexible layout, easy-to-identify and easy-to-read fonts and humorous and exaggerated illustrations. Hand-painted POP is to draw colorful, illustrated and propagandized POP posters by hand with special POP writing tools without any mechanical equipment.