Copywriting of Mid-Autumn Festival Promotion in Supermarket (6 practical articles) Part I Theme: Celebrate Mid-Autumn Festival and celebrate it together.
Activity content:
1. Mid-Autumn Moon Cake Exhibition
Activity mode:
1. Various mooncake gift boxes and bulk mooncakes from different manufacturers are displayed in various ways, giving people a rich feeling. And joint manufacturers to launch different degrees of concessions, gifts and other promotional activities.
The exhibition area can be divided according to the fillings of moon cakes, including meat moon cakes, sugar-free moon cakes and fruit moon cakes. At the same time, some well-known brands of mooncake counters can be opened.
2. Launch Mid-Autumn Festival gift package: package moon cakes with other health care gift packages and divide them into several grades, such as 88 yuan, 188 yuan and 288 yuan. ...
On the Mid-Autumn Festival, people buy gifts to honor the elderly or give them to friends. Generally, in addition to buying moon cakes, they will also buy some other gifts, usually health products. Combine moon cakes with other gifts, which is convenient for customers to buy, and you can also take a certain discount on the price.
3. Making moon cakes on the spot: Last year's moon cake storm may still leave a shadow in many people's minds. In order to get rid of this mentality, it is a good way to make moon cakes on the spot, which can be made by joint manufacturers.
2. "Take the moon home"
During the activity, shopping 100 yuan, get a key chain with the moon hanging. Moon Keychain has various shapes and exquisite production. There are some blessing words engraved on it, such as Happy Mid-Autumn Festival, wishing happiness, peace and happiness, and some poems describing the Mid-Autumn Festival and the moon.
Operating instructions:
1. Keychain is customized by the mall, and the customized quantity is determined according to the sales volume of the mall. The customization cost of each key chain is controlled within one yuan.
2. Carve the name of the mall on the key chain, or combine it with a greeting, such as "Happy Mid-Autumn Festival from the mall".
3. Take the shopping receipt to the designated place in the mall, one for 100 yuan, one for 200 yuan, and so on. Stamp the receipt after receiving it.
3. Full Moon "Ten Minutes" snapped up
Activity time: _ _ _ _
The duration of snapping up, snapping up, is "10 minutes". All goods purchased during the rush hour will be 20% off, and the discount will be calculated at the cashier, subject to the checkout time of the cashier and marked by the music time of the mall. When a specific music starts, the snapping time begins.
Operating instructions:
_ Do not inform the specific "snap-up" time in advance, and pay attention to maintaining order at the scene.
_ indicates that some commodities do not participate in the snap-up, and posters are posted on the spot.
_ This activity can also take the practice of returning 30% of the payment for goods purchased during peak hours, and get the refund amount at the service desk based on the amount and time on the shopping receipt.
Note: Supermarkets can offer daily specials on Mid-Autumn Festival goods, offering two or three kinds of ultra-low-priced goods every day to promote the sales of other goods through ultra-low-priced goods. These ultra-low-priced goods are related to the Mid-Autumn Festival to some extent. Compared with other shopping malls, these goods should have an absolute competitive advantage in price.
4. Like to take "family photos"
After shopping in 200 yuan, you can take a 5-inch photo on the spot with the shopping receipt as a souvenir.
Time: Mid-Autumn Festival)
Venue: Square in front of the shopping center
Co-organizer: XXX Studio or XXX Film Company.
Operating instructions:
_ You can decorate a scene on the spot, or you can build a gazebo to create the ancient charm of Mid-Autumn Festival, or you can decorate it as a modern reunion and festive scene.
_ just take the name of the mall, and then you can think of the mall when you see the photo.
Verb (abbreviation for verb) Special service measures:
For many customers, the types and prices of mooncakes in various shopping malls are similar, because ordinary customers choose to buy them nearby, which is more convenient. How to make customers more convenient and how to attract customers to buy from other shopping malls need to introduce distinctive service measures.
1. Ordering moon cakes by telephone: Announce the telephone number of ordering moon cakes in newspapers, bulletin boards and posters of shopping malls half a month in advance. Where the purchase of moon cakes is over 100 yuan and delivered directly to the door, the unit can enjoy a 10% discount for collective purchase.
2. Customized mooncakes: Cooperate with manufacturers to launch customized mooncake services, and announce customized phone numbers and specific customization methods. After all, customers' taste needs are different, and some special customers have some special requirements. The customization of moon cakes not only expands the service content of shopping malls, but also reflects the consideration of merchants to customers in details.
4. mooncake delivery: if you are in the city, send it directly to your home; Anyone from other places will send it home by express, such as the post office. This service can charge a certain service fee, such as 10 yuan. Busy people living in the city, perhaps for various reasons, you can't give gifts to your family, elders and friends in person. The shopping mall will do it for you, give them your gifts and send you sincere wishes.
Introduction to other activities:
1. Mid-Autumn Festival dinner: In addition to eating moon cakes, the whole family will have a family reunion dinner. Shopping malls and supermarkets can interact with the catering industry and cooperate with a catering hotel to provide 20% discount coupons when shopping in 300 yuan, or free meal coupons when shopping in.
The beauty of Mid-Autumn Festival, of course, is indispensable to singing and dancing. You can contact some amateur song and dance troupes to perform at the gate of the shopping mall to create a lively atmosphere for the Mid-Autumn Festival.
# # Ending Mid-Autumn Festival Promotion in Supermarket (6 practical articles) 2 1. Purpose of the activity
In this kind of promotion, enterprises start with purchasing goods, and suppliers and manufacturers of related products make promises to consumers (mainly through some related print advertisements and in-store POPs). Secondly, there are a series of themed promotions in the store, such as 1. From the point of view of commodities, through the series of theme activities of "delicious breakfast" and "green family", we can be a good consultant for customers' shopping, guide consumption, and enhance the price and quality image of the store. 2. From the detailed service, a supermarket has three chain stores in this city, and its direct competitor is a local private supermarket with 1 1 chain stores. Therefore, we can expand consumer groups and find potential consumers through "buying goods outside".
With the help of 9. 10 Teacher's Day and Mid-Autumn Festival, this activity is positioned as "emotional promotion" to create demand for consumers, so as to publicize corporate culture, find out the differentiation of corporate management, and finally enhance customer loyalty.
Two. I-word duration
The first stage is September 8-September 10.
The second stage is from September 24th to September 29th.
Three. Activity content
Central theme: Mid-Autumn Festival is full of eyes, and healthy taste is spreading!
Theme 1: green passion
1. Select some or all products with "green food logo" in the store as special targeted products for centralized promotion.
2. Carry out on-site quarantine on the vegetable area and fruit area in conjunction with relevant local national health departments, and make relevant certification marks.
Theme 2: Don't worry about sending acacia with gifts!
(1) Venue: Exhibition Hall of Supermarket Center
(2) Activity mode:
A. First, in the early promotion, the planning department of the supermarket should make a print advertisement on the commitment of the participating suppliers and on-site producers or producers to the quality of goods.
B strict hygiene requirements must be implemented for all staff involved in making moon cakes.
C. There are three small production platforms on site to make the shopping experience full of fun and give material encouragement to customers who participate in the production (prizes are provided by the manufacturers).
Four. Propaganda way
(1) 1000 Special card specially designed for this theme promotion.
(2) Three local newspapers published 500,000 printed advertisements.
(3) 50,000 pop posters in the store
Verb (short for verb) The budgeted cost of the activity.
Newspaper advertisement 50,000 yuan;
All kinds of pop in the store are 50 thousand yuan;
The coordination cost of relevant departments is 5,000 yuan;
"Buying a car outside" costs 3000 yuan;
Other expenses are 5,000 yuan; Total 163000 yuan.
Sales forecast of intransitive verbs
The sales of moon cakes are expected to increase by 20% compared with the same period last year.
Sales of other commodities are expected to increase by 50% compared with the same period last year.
Copywriting of Mid-Autumn Festival Promotion in Supermarket (6 practical articles) Part 3 1 Purpose
Promote yourself through the festive atmosphere;
Improve the visibility of the company;
Lay the foundation for the popularity after the holiday.
Two: Thought
Mid-Autumn Festival has been a traditional festival in China since its opening. As a festival popular side by side in this city and rural areas, it can be said that it is a good opportunity for all businesses to try their best to create value. Moreover, the Mid-Autumn Festival follows the National Day, and the seven-day National Day holiday is a rare promotion opportunity in a year.
Since we started our business, we have been influenced by many conditions. The business situation has been unsatisfactory, and our brand image has not been well spread by consumers.
The successive arrival of two festivals is a major turning point for us. We must let our customers get some value from us, so the main purpose of our Mid-Autumn National Day activities is to create beer and popularity after the activities. I believe that by strengthening the service quality, performance lineup, preferential gifts and external advertising, it will bring consumers a brand-new feeling.
Three: website layout
Mid-Autumn Festival and National Day are both traditional festivals of China people. In terms of fabric, it should not be different, but really popular. We should give priority to festive ways and red. In order to reduce the cost of cloth, we may use some Mid-Autumn Festival and National Day, and we should use other scenery.
1: the periphery is mainly elastic, mainly to fill some empty places, so that the whole site will become fuller and will not appear monotonous.
2. Around and at the top of the stage, some golden balls and VCD discs can be hung to supplement the refraction of light and increase the effect of on-site lighting.
3. Some lanterns can be hung on the surrounding ceiling to render the atmosphere of Mid-Autumn Festival. They can be taken down on National Day and reused during the Spring Festival.
4. On National Day, you can hang some national flags to add the atmosphere of the motherland's birthday.
5. You can make large posters on the right glass and running water glass at the entrance to indicate the activities of the festival.
6. The words "Happy Mid-Autumn Festival" and "Celebrate National Day" are hung in a conspicuous place next to the DJ station.
7: Festival prizes are displayed at the entrance.
8. Post advertisements on stairs and conspicuous places.
Five: Activity concessions
All consumers can book a special snack from the company before xx.
1: Arrange chefs to present two special dishes or snacks from Mid-Autumn Festival to National Day respectively.
2. On Mid-Autumn Festival night, each table is given a box of moon cakes.
3: Send equivalent 50 yuan coupons when spending over xx yuan.
Anyone who consumes a bottle of Maotai beer will get a lottery ticket that night.
5. Send coffee coupons to some ladies with spending power and potential.
6. Ask the sponsors of Maotai Beer to give small gifts to consumers who consume Maotai Beer that night.
7: X: XX-XX: XX Consumers can get a Mid-Autumn moon cake and a special snack.
8. prize setting: x month xx day: xx yuan
65438+ 10 month 1: xx yuan
65438+10.2: xx yuan
65438+10.3: xx yuan
Six: the schedule of the day of the event
XX: XX: XX —— XX: XX: XX business hours during the day.
XX: XX: XX —— XX: XX: XX Pop music, slow music.
XX: XX: XX —— XX: XX: XX singer, brass, brass show, slow roll.
XX: XX: XX —— XX: XX: XX activity lottery.
XX: XX: XX-End the slow roll.
Seven: advertising
edge
1: 40 banner.
2.xx leaflets (xx city newspapers).
{Distribute along the street and post xxxx copies along the street}.
Inner circumference:
1.DJ station, the waiter promotes.
2. Posters.
Items purchased and customized for the event:
Mooncake xx CD 50 stretch cloth 10 kg wire 2 kg utility knife 3 scissors 3 nails 2 inches 2 kg.
Small hammer, 2 cement nails, 1 box lanterns, 20 national flags, 30 small national flags, 3xx gold-plated balls, xx advertising supplies.
Banners and leaflets: xx internal advertising.
Coupon, coffee coupon.
Copywriting of Mid-Autumn Festival Promotion in Supermarket (6 practical articles) 4 1. prologue
The annual promotion opportunity Mid-Autumn Festival is coming. In addition, this year, like XX, Mid-Autumn Festival (1April and September) and National Day (10/010) are very close, which poses a greater challenge to businesses. Therefore, whether this activity can be done well is particularly important for whether the annual sales target can be achieved. At the same time, it is necessary to grasp the consumer psychology, maximize the flow of people, enhance the popularity, and expand the sales of shopping malls during the Mid-Autumn Festival and National Day, which is bound to increase the market share of all branches of Quanxin Supermarket and increase its reputation.
Second, the theme of the event: "Celebrate the National Day and celebrate the Mid-Autumn Festival"
Three. Activity time: 20xx.09.07—20xx. 10.5.
Fourth, the purpose of the activity:
1) Take the Mid-Autumn Festival and National Day as an opportunity to plan a series of activities to further publicize the overall image of the enterprise and improve its visibility and reputation among customers and suppliers;
2) With the coming of Mid-Autumn Festival, National Day and other festivals, plan and implement a series of large-scale promotional activities to stimulate consumer groups, attract target consumer groups and potential consumer groups, and maximize sales;
3) Deepen mutual understanding and emotional communication between Quanxin Supermarket and consumers by planning a series of activities; Expand the visibility of the enterprise and further establish the social image of Quanxin Supermarket as "caring for community residents and building a warm home together".
Verb (abbreviation for verb) Target audience: customers, suppliers and employees.
Activity slogan of intransitive verbs:
1) Celebrate National Day and Mid-Autumn Festival
2) The full moon and Mid-Autumn Festival are full of love.
3) The full moon is celebrated throughout the country.
4) Mid-Autumn Festival is full of love for hometown!
5) Mid-Autumn Festival family holiday gifts
6) Looking at the moon and thinking about a full moon in the distance.
7) Every holiday season, I miss my relatives and send warmth.
8) Celebrate festivals with gifts.
9) Warmly celebrate the 59th anniversary of the founding of People's Republic of China (PRC)!
10) quality, service and value for money!
1 1) Caring for community residents to build a warm home.
Copywriting of Mid-Autumn Festival Promotion in Supermarket (6 practical articles) Chapter 5 "Joy in Hualian makes family stronger"
1, XX Mid-Autumn Festival-Moon Cake Exhibition
In conjunction with the Food Festival, a "Celebration of Mid-Autumn Festival with Famous Mooncakes" will be held, and new mooncakes with different characteristics and tastes will be launched by famous mooncake manufacturers.
2. XX Nourishing and Health Products Festival
Mid-Autumn Festival has always been the peak season for the sale of health care products. Especially in recent years, more and more consumers choose health care products as Mid-Autumn Festival gifts after the large-scale publicity of health care products advertisements. On the other hand, because health care products have considerable profit margin, suppliers should make great efforts in publicity, promotion and cooperation. Therefore, fully integrating the Mid-Autumn Festival promotion activities of various health care products manufacturers and holding the Nourishing Health Care Products Festival can effectively reduce the promotion cost on the one hand, and effectively stimulate the sales of health care products during the festival on the other hand.
3. XX Famous Wine and Specialty Exhibition
The Mid-Autumn Festival is originally the peak season for wine sales, and with the peak of the National Day wedding banquet, the consumption potential of wine is considerable, and the display of famous wines and specialties can further stimulate the growth of wine sales. Cigarettes are not allowed to do activities. We can make gift baskets with cigarettes, wine and health products. And then sell it at a reduced price, which can be avoided. )
4, "Hualien to send affection, Mid-Autumn Festival ceremony"
Buy moon cakes or tonics in this supermarket in 200 yuan and give a beautiful gift. (Gift suggestions are fashion items such as red wine and lighters. )
National Day: "Ode to Joy Hualian Gift" Happy National Day.
1, Ode to Joy
The wheel of fate keeps turning, and gifts are given again and again!
Customers who shop all over 66 yuan in this supermarket have the opportunity to turn the wheel of fortune once, 132 yuan twice, and so on! You can get the corresponding prize in the pointer.
2. Ode to Joy and Affordability
During the 7-day National Day holiday, super shocking prices are launched every day. Let customers feel the tangible benefits.
3. Ode to Happy Members
The introduction of hundreds of member products makes members feel that there is a substantial difference between applying for membership card and not applying for membership card. Let customers who are not members see the benefits of membership and want to become our members. Let Hualian's membership card become one of the essential items.
4. Ode to Happy Fashion
Fashion home textiles also give gifts, and happy coupons are sent non-stop!
Anyone who spends over 100 yuan on home textile shopping can get a home textile shopping voucher from 20 yuan. 200 yuan can get two shopping tickets, and so on! (Suggestion: Home textiles can also stimulate newlyweds to buy packages in the form of packages to prepare for the climax of the National Day wedding. )
Verb (abbreviation of verb) coordination of activities;
Purchasing Department: Negotiate with suppliers about the appropriateness of activities and gifts.
Operation office: provide site and pile.
Planning department: site layout, dm production and distribution, supervision and implementation of activities.
Sixth, dm
Making pages 4k and 8p costs about 6000 yuan.
The specific content is subject to the overall arrangement of the company.
Copy of Mid-Autumn Festival Promotion in Supermarket (6 practical articles) 6 1. Purpose of the activity:
Mid-Autumn Festival, one of the three traditional festivals in China, is National Day and National Holiday. This activity is the Mid-Autumn Festival and the National Day. Mid-Autumn Festival revolves around the main activity line of "Mid-Autumn Festival is more affectionate", fully highlighting the three characteristics of Mid-Autumn Festival: reunion, affection and gifts, and impressing consumers with extremely human activities. The National Day chapter is based on Ode to Happy National Day and is divided into four series: Lucky, Affordable, Membership and Fashion. Through the national day series of commodity promotion activities, we will strive to win the peak of commodity sales, personalized word of mouth and price word of mouth, and truly penetrate our holiday market.
Second, the activity time:
20xx September 23rd -20xx 65438+1October 8th.
The National Day holiday ended on the 7th, and the Mid-Autumn Festival gifts and reunion dinner were all before the 6th, so the time of this activity was set at the above time.
Third, the theme of the event:
"Happy Mid-Autumn National Day, Happy and Wonderful Hualian"
Four. Activities:
Mid-Autumn Festival: "Happy Mid-Autumn Festival with strong feelings"
"I am happy in Hualien, and my feelings are stronger."
1, 20xx Mid-Autumn Festival-Moon Cake Exhibition
In conjunction with the Food Festival, a "Celebration of Mid-Autumn Festival with Famous Mooncakes" will be held, and new mooncakes with different characteristics and tastes will be launched by famous mooncake manufacturers.
2.20xx Nourishing and Health Products Festival
Mid-Autumn Festival has always been the peak season for the sale of health care products. Especially in recent years, more and more consumers choose health care products as Mid-Autumn Festival gifts after the large-scale publicity of health care products advertisements. On the other hand, because health care products have considerable profit margin, suppliers should make great efforts in publicity, promotion and cooperation. Therefore, fully integrating the Mid-Autumn Festival promotion activities of various health care products manufacturers and holding the Nourishing Health Care Products Festival can effectively reduce the promotion cost on the one hand, and effectively stimulate the sales of health care products during the festival on the other hand.
3.20xx Famous Wine and Specialty Exhibition
The Mid-Autumn Festival is originally the peak season for wine sales, and with the peak of the National Day wedding banquet, the consumption potential of wine is considerable, and the display of famous wines and specialties can further stimulate the growth of wine sales. Cigarettes are not allowed to do activities. We can make gift baskets with cigarettes, wine and health products. And then sell it at a reduced price, which can be avoided. )
4, "Hualien to send affection, Mid-Autumn Festival ceremony"
Buy moon cakes or tonics in this supermarket in 200 yuan and give a beautiful gift. (Gift suggestions are fashion items such as red wine and lighters. )
National Day: "Ode to Joy Hualian Gift" Happy National Day.
1, Ode to Joy
The wheel of fate keeps turning, and gifts are given again and again!
Customers who shop all over 66 yuan in this supermarket have the opportunity to turn the wheel of fortune once, 132 yuan twice, and so on! You can get the corresponding prize in the pointer.
2. Ode to Joy and Affordability
During the 7-day National Day holiday, super shocking prices are launched every day. Let customers feel the tangible benefits.
3. Ode to Happy Members
The introduction of hundreds of member products makes members feel that there is a substantial difference between applying for membership card and not applying for membership card. Let customers who are not members see the benefits of membership and want to become our members. Let Hualian's membership card become one of the essential items.
4. Ode to Happy Fashion
Fashion home textiles also give gifts, and happy coupons are sent non-stop!
Anyone who spends over 100 yuan on home textile shopping can get a home textile shopping voucher from 20 yuan. 200 yuan can get two shopping tickets, and so on!
Verb (abbreviation of verb) coordination of activities;
Purchasing Department: Negotiate with suppliers about the appropriateness of activities and gifts.
Operation office: provide site and pile.
Planning department: site layout, dm production and distribution, supervision and implementation of activities.