From the late 1970s to the 1980s, with the further relaxation of national policies, the catering industry took the lead in liberalizing policies, and the catering industry made new breakthroughs and developments. A number of small private outlets have emerged in the society, which have won market recognition for their advantages in price and operation, flexible service and convenient and affordable positioning. In the early 1990s, restaurants and employees grew rapidly and began to face the mass consumer market. Liang Yongjian saw the business opportunities inside. 1992, he first found a small shop with 25 square meters, four tables and a single room on guanxian Road. The name "Victory" is his little experiment in the catering industry. At first, the business of this pub was not good. The small shop next door also does catering, and the business is very hot. After careful consideration and investigation, it is found that the problem is caused by the poor quality of dishes, which is the most important magic weapon in the catering industry. Liang Yongjian decided to start with improving the quality of dishes. The iconic unit of Qingdao catering industry in the 1990s was Qingdao Hotel. So, Liang Yongjian came to the kitchen of Qingdao Hotel to study. He goes into the kitchen to wash the dishes every day, but what he wants to do most is to wash the pots-to help the masters wash the pots. A month later, Liang Yongjian "stole" the artwork and even "stole" it with the chef. These masters of Qingdao Hotel come to Liang Yongjian's shop every rest day and take turns cooking. Thanks to the superb cooking skills of the masters, the business of the "Victory" pub quickly flourished, and by the end of the year, the income was quite rich. The adjacent small restaurant was quickly settled by Liang Yongjian, and its area more than doubled, which was the first expansion of Liang Yongjian's career. This story next door is also an interesting talk that local old residents talk about.
Become attached to a good friend
The excellent quality of the dishes not only won the appreciation of the surrounding citizens, but also many citizens from Taitung and Xizhen came to join us. By 1994, Shengli has become a medium-sized hotel with a business area exceeding 1000 square meters. The boss sold the Victory Hotel when its business was booming. 1997, Liang Yongjian took over the "Qingdao Liangyou" hotel on Guantao Road, a three-star hotel under Qingdao Grain Bureau. Due to its poor location and poor management, it almost closed. At the beginning, Liang Yongjian contracted the catering on the second floor of the "good friend" at that time, and soon the third and fourth floors were contracted by Liang Yongjian. This is the embryonic form of "good friends" and the beginning of the fate between Liang Yongjian and "good friends". While maintaining the quality of dishes, Liang Yongjian began to pay attention to the brand building of good friends. Liang Yongjian himself likes the name "Liangyou" very much, not only because "Liangyou" is the homonym of "Liangyou", but also because the growth of Shengli Hotel is inseparable from the support and encouragement of mentors, so he decided to register this brand. From 65438 to 0999, Liang Yongjian discovered that the brand "Liangyou" in catering has been registered and used by an enterprise in Taiwan Province Province for two and a half years. After long-term communication, arduous negotiations and judicial procedures, he finally got the brand of "good friend" in catering, and his career of "good friend" officially began.
Move to the east
In the mid-1990s, the chain operation of catering enterprises was obviously accelerated. Many brands operate across regions and quickly seize the commanding heights of the local catering industry. Large-scale and chain operation have become the remarkable characteristics of this stage. At this time, Liang Yongjian's "Good Friends" is vivid and colorful. In the tide of the catering industry grabbing the market, he also began to plan the next development.
From 65438 to 0992, after the Qingdao municipal government moved eastward, many catering enterprises followed suit and opened stores in the east. Liang Yongjian, who wanted to do it, decided to go to the east for development. In 2000, he chose Jindu Garden diagonally opposite the municipal government, but his plan didn't get anyone's support. There is a simple reason. There are ten managers in this hotel with more than 30 private rooms. When Liang Yongjian began to decorate the hotel, even the doorman of Jindu Garden felt incredible. This is the second branch of Qingdao Liangyou Group, which later became the Liangyou Jindu Food City. With the unique vision and experience of grasping the market for many years, the opening of Liangyou Jindu Food City quickly attracted the surrounding middle and high-end customers, quickly realized profits, and formed a good reputation of "inviting guests to Liangyou Jindu".
Cross-regional and group development
Liang Yongjian did not stop moving forward because of this. When he arrived in Jimo, he opened the third store, Jimo Liangyou Hotel, on Heshan Road, the main road of Jimo, becoming the largest and highest-grade catering hotel in jimo city so far. Later, he entered Huangdao and founded Baodi Seafood Restaurant, a good friend of Huangdao, and then successfully took over the catering operation of Tang Dynasty Hotel next to Shanghai F 1 Stadium. At this time, good friends began a solid step of cross-regional development. In 2006, Liangyou opened the first restaurant in Beijing-Liangyou Du Ming Restaurant. Located in the Beijing office building in Qingdao, this restaurant covers an area of more than 2,000 square meters and was sought after by the market when it opened. Good friends then entered the stage of rapid expansion. Qingdao Liangyou Seafood Restaurant, Qingdao Liangyou Du Ming Restaurant, Qingdao Liangyou State Banquet Kitchen, Qingdao Liangyou Jinge Restaurant, Qingdao Liangyou Jindu Food City (Yandao Store), Jiaozhou Liangyou Restaurant, Qingdao Liangyou Jinge Restaurant (Laixi Store) and Qingdao Liangyou Jindu Food City (Wanda Store) are blooming everywhere. With the acceleration of Liangyou's expansion, Qingdao Liangyou Catering Co., Ltd. was formally established in June 2007165438+1October 2 1, and established the goal of a large-scale catering enterprise focusing on famous dishes from Shandong and Guangdong and high-grade Yan, Bao, wing, Shen and fine seafood. Liang Yongjian started a new journey in the catering market. In 2009, Liangyou Seafood Restaurant (TEDA Store) opened its flagship store in Beijing. TEDA store is located in the core area of Beijing CBD, adjacent to the new site of CCTV. If the first hotel opened in Beijing is just a test of water, then TEDA store is Liang Yongjian's expansion declaration. It can be said that this is a landmark event of Liangyou's cross-regional expansion, which indicates that Liang Yongjian's catering business has reached a stage of rapid expansion. Recently, Qingdao Liangyou Du Ming Restaurant (Shilaoren Shanshui City) and Beijing Liangyou Seafood Restaurant (Fucheng Store) were grandly opened. Beijing Fucheng Store is the third hotel opened by Liangyou in Beijing after Beijing Heping Store and Beijing TEDA Store, which represents a solid step in Liangyou's cross-regional development strategy. And its Zibo project in Zibo's busiest block and Yintan Wharf project in Qingdao Phoenix Island are about to open.
Qingsang
Liang Yongjian became attached to Rizhao's hometown, which began on June 30, 2007 when Liangyou Group took over Rizhao Liangyou Hotel. This matter has also been highly valued by the governments of Rizhao and Qingdao, and the government has high expectations for enterprises in the two places to realize complementary resources and win-win cooperation. After the successful operation of Rizhao Liangyou Hotel, Liangyou successfully took over Rizhao Haina Jianguo Junhao Hotel on June 7, 2009, and now Rizhao Liangyou Junhao Hotel. Junhao Hotel is a landmark building in Rizhao. Giving such a hotel to a good friend is not only the recognition of Rizhao fellow villagers for the strength of good friends, but also the expression of family members' affection for Liang Yongjian. The recognition of the villagers gave Liang Yongjian a great impetus. Despite his busy work, he still devoted great enthusiasm and often went to the scene to make specific arrangements for the renovation and upgrading of facilities and equipment of Junhao Hotel. I believe that in the near future, Liangyou Junhao Hotel will not only be a sign of regional rationality, but also become a dazzling banner in Liangyou brand.
Liang Yongjian's catering legend is still writing a new chapter. Now, Liangyou owns more than 20 large-scale brand hotels, two high-end catering clubs, a logistics company and Liangyou training school, and has established a well-known catering brand of "Liangyou Cuisine" with "scientific diet, balanced nutrition and green health". It has nearly 4,000 employees and a total business area of 1.3 million square meters.
Higher and farther
In 2009, in the face of the global financial crisis, Liang Yongjian and his team calmly responded to the difficulties and successfully achieved the strategic objectives for the whole year. The enterprise has not only expanded continuously, but also established Liangyou College and logistics company. Liangyou College continuously transports talents for the continuous development of enterprises. And logistics companies have brought new profit growth points to good friends through centralized processing and unified distribution. Liang Yongjian played a good chess game.
Liang Yongjian is not satisfied with his success. Similarly, he is not satisfied with his personal success. In the process of creating catering legend, he formed an excellent team. At the same time, a good friend's 10 years of hard work is accompanied by many old employees. He hopes that everyone can share the fruits of enterprise development. In 2009, with the adjustment of the company's property right structure, the degree of standardization is getting higher and higher, and the establishment of employee equity incentive mechanism is also put on the agenda. From June 5438 to February 2009, the company launched the employee stock ownership plan. Excellent talents and employees who have been loyal to the company for many years have become shareholders of the company. What Liang Yongjian wanted to do for everyone for many years has finally come true. The launch of the employee stock ownership plan is also a substantial step for Liangyou to enter the capital market, and enterprises will continue to take off with the help of the platform of the capital market. As the executive director of Qingdao Red Cross Dust Removal Fund, Liang Yongjian always embodies the spirit of helping others to the fullest. No matter whether he went to Yushu earthquake-stricken area or Sichuan earthquake-stricken area, whether he went to poor students, children in welfare homes or employees who left their jobs, he always took the lead in giving generously, actively contributed to the disaster-stricken area of send warm, and enthusiastically supported those in need. In recent years, donations alone have reached more than 660,000 yuan. At the same time, Liang Yongjian also set up "Fellowship Scholarship" and "Fellowship Scholarship" in the School of Tourism of Qingdao University, which is dedicated to donating money for education, discipline construction and academic development, and encourages college students to study hard, lay a good foundation and grow together with the industry.