Hip-Hop, which means "swinging ass", originated in the African-American community, and its origin can be traced back to the 1970s.

Hip-hop is a street culture composed of many elements, including music, dance, rap, DJ technology, costumes, graffiti and so on.

Hip-hop is a street culture and a life attitude. He has a close relationship with extreme sports such as skateboarding and BMX, as well as street culture.

Hip-hop people all have the same behavior, even if you don't know them, you can accurately judge them from their appearance.

Hip-Hop has now entered the mainstream culture from the street. In the United States, the mainstream entertainment space has been occupied by hip hop; In Korea, the combination of Hip-Hop and its own culture has become the most popular cultural form with Korean characteristics. In China, this culture is becoming more and more active among teenagers.

The so-called "hip-hop" has become a popular fashion, even a fixed habit. Wearing loose but expensive clothes, wearing brand-name headscarves or sports hats, collecting sports shoes, and of course, mobile phones and headphones with digital photography, plus a bunch of shiny metal ornaments, stepping on that wobbly pace.

Many people may not even have heard of the "hip-hop industry", but in fact, almost most people in the world have already lived in the cultural atmosphere created by this industry. Take Taiwan Province Province as an example. As long as we turn on the TV casually, the advertisements selling mobile phones, sneakers, jeans and drinks will always be a group of young people wearing baseball caps, headscarves, loose clothes, or even a jacket with a hood, stepping on sneakers and dancing, running or doing other actions there. This is the "hip-hop style"; Of course, not to mention the rapper on the variety channel.

In addition to the typical "hip-hop style" seen in TV advertisements and variety channels, if you take to the streets, that kind of "hip-hop style" is more common in places where some fashionable teenagers and even young new middle classes are concentrated. Some young upstarts wear ball caps and hang handsome and cool wireless mobile phone devices, which is of course the concrete embodiment of "hip-hop style".

And "hip-hop" certainly didn't come out of thin air. The formation of style is mainly through commodities and the behavioral and cultural codes created by commodities. Therefore, style is naturally an industry. So, how big is the so-called "hip hop industry"? It may scare people to death, because according to experts' official estimates, the "hip-hop industry" accounts for about a quarter of any consumer behavior in the United States, including clothing, shoes, accessories, sports equipment, television, magazines, movies, advertisements, mobile phones, soft drinks and strong drinks, chain fast food, records, modeling, cosmetics, art, finance and ball games.

Hip-hop is a style creative industry.

Therefore, the so-called "hip-hop industry" is too vague to be clearly defined. If everything related to "hip-hop style" is included in the loosest definition, then its scale in the United States alone may reach more than one trillion dollars. But this definition is actually too grandiose. The so-called "hip-hop industry" should be the core industry to launch the whole "hip-hop style", so it is a style creative industry. Conservative estimates are at least tens of billions of dollars.

In 2003, Businessweek will report on Saimons, the godfather of hip-hop, mainly because the performance of hip-hop in this year was really amazing. Clothing alone has achieved a performance of $2 billion. A movie "8Mile" starring rapper Eminem has just been released, and its first weekend box office was $565,438+2,000, breaking the record of Jurassic Park. In 2002, Courvoisier, a world famous wine, used rap to play wine, and its sales immediately increased by 20%. In 2003, almost all the American pop charts were hip-hop. Because the whole "hip-hop style" has become so powerful, it has not only expanded the site of industrial activities, but even top universities such as Harvard and MIT have seriously studied and taught it as a cultural, life and industrial phenomenon.

The best example of the new American dream

Therefore, it can be said that hip-hop is no longer just a subculture stage for African-American teenagers. The style it created has gradually become a new fashion after being occupied and changed in the process of capitalist commercialization. After conquering new york and LA, it gradually began to conquer the whole world. There is a so-called "HipHopGeneration" in the United States, which refers to the black generation that rose between 1985 and 1990. There is no doubt that Simmons is the most successful person of this generation. He is the biggest creative person and initiator of "hip hop Industry" in the world, and he is no longer a "black buppie".