The following is a list of positions and responsibilities of the hotel marketing department for your reference!

(1) Director of Marketing Department

Position Name: Director of Marketing Department (DIRECTOR OF MARKETING DEPARTMENT)

Direct supervisor: Hotel General Manager

Job Overview

Fully responsible for the management of the marketing department, responsible for formulating and implementing hotel marketing strategies, through public relations, sales Promotion and various forms of promotion to ensure that the established operating budget indicators issued by the hotel are achieved.

Job Responsibilities

1. Responsible for formulating hotel marketing plans and marketing strategies.

2. Responsible for formulating action plans for market expansion and promotion work.

3. Responsible for the hotel’s advertising planning and publicity work.

4. Responsible for organizing and implementing the hotel's established marketing plan, making corresponding strategic adjustments according to market changes to achieve the best sales results, and regularly reporting work progress to the hotel general manager.

5. Responsible for the collection and accumulation of hotel sales and public relations materials, and the organization and preparation of documents and materials.

6. Responsible for coordinating with the housekeeping department, catering department and other departments to jointly formulate price plans and preferential regulations for guest rooms, catering, etc., and revise the contract agreement every year.

7. Responsible for coordinating with the Finance Department to review the methods, limits and credit status of customers' outstanding accounts, and assisting in the collection of accounts.

8. Responsible for regularly participating in important domestic and foreign tourism industry exhibitions every year to strengthen the hotel's external publicity.

9. Responsible for establishing a close-cooperating and efficient marketing team to fully unleash the potential of each member.

10. Responsible for formulating and revising marketing personnel effectiveness linkage plans, supervising sales department employees to develop potential new customers and sign business contracts.

11. Conduct extensive market research, collect customer opinions, and formulate the best marketing plans and preferential regulations.

12. Hold regular marketing meetings every week attended by the general manager, heads of each operating department and sales staff to coordinate, revise and review the improvement of the hotel's operating conditions and comprehensively carry out marketing work.

13. Insist on providing long-term training to subordinates to enhance the confidence and effectiveness of marketing personnel.

14. Plan to launch various forms of public relations activities and write promotional materials for the media. Journalists are regularly invited for interviews to expand the hotel's visibility.

15. Responsible for organizing the writing, photography, video, printing and publicity of hotel promotional materials, and establishing good relationships with the media to obtain their support and help.

16. Responsible for checking whether the hotel's advertising content is correct, whether it is beautiful, whether the design is elegant, and whether it matches the hotel's style, etc.

17. Responsible for establishing public relations and sales business files for easy reference.

18. Responsible for maintaining good business contacts with important customers, regularly visiting important officials of travel agencies, heads of customer reception departments of large and medium-sized enterprises, and important customers of government departments to solicit opinions from customers and enhance understanding. , strengthen cooperation.

19. Responsible for organizing and participating in the reception of VIP guests.

20. Understand and master market information and sales policies of the same industry, submit market reports to the general manager regularly, and propose corresponding countermeasures.

21. According to the hotel's short-term and long-term business goals and plans, be responsible for the overall sales work, attracting customers, and be responsible for business development and plan implementation in the business market. Do a thorough market analysis and choose the sales market and sales strategy.

22. Coordinate the relationship between the marketing department and various hotel departments to ensure the smooth operation of all work links.

23. Personally greet the organizers of all large meetings.

24. Use all opportunities and venues to conduct public relations activities, such as banquets, cocktail parties, tea parties, exhibitions, negotiations, symposiums, commemorations, celebrations and other social activities.

2. Account Manager

Position Name: CLIENT MANAGER

Direct Supervisor: Director of Marketing Department

Job Overview:

Responsible for the promotion and sales of hotel rooms, catering and other business projects, conduct regular visits to customers to maintain good cooperative relationships, and assist the department in completing the hotel's work by implementing quantitative indicator tasks for customer development in each market segment. Established monthly and annual operating budgets.

Scope of responsibilities:

1. Keep abreast of market conditions in order to effectively implement marketing plans.

2. Be familiar with the hotel’s various departments, service items, and its own business, so as to do a targeted job in public relations and sales to customers and complete the marketing indicators set by the hotel.

3. Responsible for all customer matters, including business visits, file creation, accounts and reminders, etc.

4. Actively promote new hotel projects and plans to customers, arrange regular or irregular customer visits, and maintain good business contacts with potential customers.

5. Assist department leaders to conduct market research and provide timely feedback on the situation, and form a report and submit it to department leaders before the 25th of each month.

6. Meet every afternoon (16:30-17:00) to report the progress of the promotion work to the department manager, frequently expand and update the customer list, and actively explore various new customer sources.

7. Keep in touch with regular customers, keep abreast of guests' consumption status and feedback, and formulate weekly reports to department leaders.

8. Collect media and competitor information in a timely manner every day through newspapers, the Internet, rental comparisons, etc., and provide valuable new information to department and hotel leaders in a timely manner for marketing decision-making reference.

9. Provide marketing and marketing progress reports to the department director on a weekly and monthly basis.

10. Coordinate working relationships with various departments, actively cooperate, and arrange various tasks reasonably.

11. Receive visitors, actively promote the hotel's excellent services and facilities, establish a good image of the hotel, and pay attention to guests' opinions on the hotel, and report to department leaders in a timely manner.

12. Assist in completing business activities assigned by the department director and receive important visitors, provide guests with the latest catering and entertainment information, and actively promote sales.

13. Responsible for archiving relevant materials, information, and newspaper clippings after important events in the hotel.

14. On major holidays, send congratulatory letters or New Year cards to units and individuals with business contacts, old customers, and frequent customers, or invite them to participate in celebrations or commemorative activities organized by the hotel.

3. Artist

Position Name: Artist

Direct Supervisor: Director of Marketing Department

Job Overview:

Mainly responsible for advertising design, drawing, planning and editing of promotional materials, etc.

Scope of responsibilities:

1. Responsible for the design and production of all banners, billboards, signs, posters, decorations, and arts and crafts in the hotel, ensuring clear writing and design Novel and beautiful.

2. Responsible for the photography of all commemorative events, important events and celebrations in the hotel. You should also pay attention to the collection and organization of written materials that need to be collected and organized.

3. Responsible for the decoration and beautification of receptions or conference venues such as festivals, commemorative events, celebrations, etc.

4. Responsible for the design and production of hotel service guides, hotel introductions, advertising screens, recipes, invitations, postcards, hotel albums, souvenirs, Christmas cards, letter paper and supervise the printing quality.

5. Artists must understand and be familiar with the business conditions of each department and study the hotel publicity art advertising business.

6. Check whether all signs, billboards, placards, etc. in the hotel are in good condition, update or replace old or damaged ones in a timely manner, and do a good job in advertising and promotion activities.

7. Prepare an art work weekly report every week and attach your work completion status and the art production cost allocation table for each department; and indicate the work tasks that need to be completed or followed up next week.

8. Under the arrangement of department leaders, observe large-scale food expos or tourism trade fairs, conduct on-site visits and inspections of well-known hotels, and collect information to improve the level of art production.

9. Complete various tasks assigned by department leaders.

4. Clerk of Marketing Department/Housekeeping Department

Position Name: Clerk (CLERK)

Direct Supervisor: Marketing Director

Position Overview:

Responsible for the classification and archiving of department business and data files. According to the requirements of the department manager, draft relevant correspondence and department reports,

make various customer source market analysis reports, and provide them to managers and sales staff in a timely manner; assist the manager in making monthly and quarterly summaries,

Do a good job in sales statistics.

Responsibilities:

1. Participate in daily department meetings and keep meeting minutes;

2. Answer phone calls as required, keep notes, and convey them in a timely manner Relevant personnel;

3. Complete the input and printing of department documents, reception plans, agreements, business statistical reports and other documents in a timely manner;

4. Compile hotel and department documents and information Create files and manage them.

5. At the end of each month, be responsible for preparing the banquet and conference guest situation control list for the next month, and make timely additions and modifications, and submit it to the department leader every Saturday together with the guest room situation forecast form;

6. Fill in the monthly attendance report for department personnel.

7. At the end of each month, summarize personal work status for the month and formulate plans for the next month.

8. Prepare monthly plans for department office supplies and be responsible for collecting and distributing them;

9. Assist department managers to prepare annual marketing plans and financial budgets;

10. Do a good job in receiving, classifying and archiving various signed agreements, establishing a directory of new agreements, and updating customer information.

11. Complete various tasks temporarily assigned by the department manager.

12. Master the operating procedures and business of the marketing department, and be familiar with prices and ordering procedures for various customer sources.

13. Collect market information and edit newspapers and periodicals with reference value for reference by department personnel.