There is a kind of milk called soybean milk and another kind of soybean milk called vitasoy milk. Vitasoy originated in Hong Kong in the last bleak period of world economic development. In those years when the poor couldn't afford milk, Luo Guixiang, the founder of Vitasoy, took the lead in introducing the concept of "China Dairy Cow"-soybean milk, and put the nutritional value of soybean in the same position as milk, and used milk substitutes to enter the minds of Hong Kong consumers, and came to the mainland market at the beginning of this century, creating a new era of Vitasoy. The image of Vitasoy in the capital market is also known as the Hong Kong stock "Maotai".

In the heyday of Vitasoy, its share in the almost monopolized mainland market once exceeded 70%. This is an extraordinary achievement for a regional brand from Hong Kong. Especially when the melamine incident broke out in 2008, the consumer trust of various dairy products was hit like a cliff. Consumers turn substitutes into soy milk products with the same value as milk. Vitasoy seized this opportunity, expanded its market share and consumer reputation in the Mainland, and became a soy milk brand covering the northern and southern markets of China. Consumer feedback in the market is also directly reflected in Vitawei's financial report data. The contribution rate of the mainland market increased from 6% in 2003 to 1% in 2009.

What happened to Vitasoy? First of all, it must be admitted that this is the influence of the market environment, but this is not a convincing reason. However, in order to study the present situation of Vitasoy, we can't unilaterally accuse Vitasoy of inaction. It can only be said that past opponents and future opponents have done too much. When Vitasoy entered the mainland market, it was not without competitors with equal strength. At that time, the king of soy milk in Chinese mainland was Vitasoy. However, Vitasoy was addicted to diversification strategy at that time, drinking while drinking tea. Completely ignore the main business of soybean milk and let vitasoy milk rise. In the rapidly disappearing market with fierce competition, it is easier to lose than to win. At this time, Weiwei soybean milk knows the direction of its main business, but it is impossible for the market and consumers to do it overnight. Therefore, Vivian soy milk can't be regarded as Vitaso's sworn enemy. The most fatal thing is that the days when Vitaso stole his happiness are over. Because the entry threshold of soybean milk is relatively low and the raw materials are cheap, many enterprises really envy the beautiful life of Vitasoy.

Too conservative style has always limited the capacity of vitasoy milk. Even if there are online celebrity explosives, it is difficult to quickly follow up the production capacity. Instead, it missed the development opportunity. So when the bronze medal team came, Vitaso couldn't bear it, so he had to bite his teeth and swallow it. In all fairness, Vitamina Milk is still a very stable enterprise.

In the short term, the good days of Vitasoy are definitely over, but in the long term, the participation of heroes from all walks of life will also help to enlarge and strengthen the soybean milk business and maximize the prosperity of varieties. As the older generation of Jianghu and industry, Vitasoy is also expected to be the biggest beneficiary. Isn't this a great opportunity for Vitasoy? Therefore, Vitasoy in the future is expected to become a real Maotai and Oriental Coca-Cola as long as it is unloaded, lightly loaded, actively innovated and self-optimized.