How to make event posters? Taobao's career must be inseparable from pictures. From the moment the buyer enters the store, it is natural to react to our home screen poster, so we say that the home screen poster can promote the transformation of the baby in a certain sense, whether it is a detail page poster or a detail poster. So, how to make an activity poster? Below I will share with you some skills of making posters for online shop activities!
First, Taobao shop must understand color matching and copywriting applications.
The copy and color matching of any picture need to meet several points! Key parts, such as the theme or the information to be expressed, should be highlighted by color or distinguished by font size. Copywriting is also divided into main copy and auxiliary copy. The main text is generally more prominent than the auxiliary text, and some other English or auxiliary texts can be properly matched to make the page more beautiful. In color matching, colors can't interfere with commodities, but can be clearly defined, colors can't be matched at will, and too many colors are too complicated. Color matching, without a certain foundation, will only make the page more chaotic.
Color is one of the most powerful design methods. Different colors have different emotional effects on products, so colors should be purposeful and instructive when used. Colors can be simply divided into three types: cool color, warm color and neutral color. Before making a page, you need to determine the main color and auxiliary color. Let's start with the basic understanding of color.
Give you a hint. Many friends have a basic understanding of color, and there are many about spending time with mothers. I don't need to say anything. In fact, there is a color matching roulette wheel in PS. You can find the window extension function-Kuler, which is the color roulette wheel, in the menu bar at the top of PS. Here is a simple screenshot to explain the recommended combination:
As shown in the figure, each picture matched with the color wheel is the result of the overall color matching of the color wheel, so that you don't have to worry about how to match the colors.
Second, the composition techniques of common Taobao shop poster design
In fact, any poster, we have to think about the layout, where we should make a product or copy, and then determine the structural positioning, layout planning, search materials to find elements, so as to achieve better results in design.
Three, want the poster to stand out, you must know five skills.
1. Create a poster atmosphere through festivals.
Planning holiday posters in advance, using the festive atmosphere to design, so that we can basically use all kinds of holiday elements when designing. For example, Christmas is more festive, and elements can include Santa Claus, gifts, deer and so on. , the main color can be red. At the same time, you can also choose a series of Christmas elements such as Christmas tree, socks, hats, snowflakes, gifts, colored lights, etc., and design them according to the theme and shop style. For example, Dragon Boat Festival: dragon boat, race, zongzi, leaves and other elements.
2. Create a poster atmosphere through the scene.
First of all, the poster design at the scene gives people a very atmospheric and artistic feeling. Simply deal with the background and show it in copywriting. A good poster, in which the copy accounts for 30%, is very important to make the poster copy layout of the scene, and it must be integrated into the scene to appear atmospheric.
3. Create a poster atmosphere through theme design.
Theme posters are more common, and the atmosphere created is easy for consumers to sing bad. For example, our theme is midsummer, and the artistic conception that can be associated with the theme is blue sky, summer, green leaves, flowers and plants, coolness, outing and so on. As long as the elements are determined, then our scene is blue sky and white clouds, and the elements are flowers and plants.
4. Create a poster atmosphere through the color block background color block.
In fact, the collocation of color blocks is a flat design technique and an instant popular design technique. Through the use of color blocks, shapes and other elements to design posters, flat expression techniques make the picture present a simple and clean feeling, which can focus on products. At the same time, flattening technology is also used in many activities.
5. Create a poster atmosphere through three-dimensional artistic conception.
Three-dimensional artistic conception poster design, now many big stores are designed in this direction, which requires the designer's material synthesis skills and imagination. Various design techniques emerge in an endless stream, which of course requires extremely high design skills.
Today, we will share it here. Poster copy, product and background complement each other. As long as you pay attention to primary and secondary copy, size, color, Chinese and English, spacing, typesetting, color matching, background integration and some composition skills, I believe you can also make better results.
; Which color should be the main color of the Dragon Boat Festival poster? Traditionally, colors should first consider the elements of the Dragon Boat Festival. First of all, eat zongzi. The leaves of zongzi are green, the glutinous rice is white and the stuffing of the bag is red. Posters for the Dragon Boat Festival should have these colors. Generally, light white is the main color tone.