Are you planning to open a restaurant? Are you worried about how to name a restaurant? In fact, the name of a company is very particular, such as the relationship with the legal person or product, the relationship with the local national culture, the relationship with the future business direction of the enterprise and so on.

Key points of restaurant name

The vitality of cheap restaurants

All over the country, we can see many restaurants with cheap names, such as Goubuli Steamed Bun, Huangcheng Mom Hot Pot, Wang Fat Fish, Mouse Cave Duck, and Chen Mapo Tofu, which are countless. Their business is very prosperous.

Although Silly Hot Pot, which was once famous in Chengdu, was finally defeated because of poor management, the author thinks that it has created an unprecedented sensation in Sichuan catering industry in terms of name positioning and business scale. Today, the catering industry in Chengdu is so developed that thousands of diners patronize every night, often forming a long queue waiting for meals, which is really a spectacle. At that time, the author had seen such an interesting thing. A boss of the palace looked at the lonely shop and complained: This world is really strange now, and such a good environmental personality will also go with them. People just don't come, but they have to join in the fun with some stupid children, Wang Fat Fish and Seven Star Pepper. When the hostess of the hotel saw a group of well-dressed guests waiting in front of the door, she immediately greeted them with a smile: Mr. Wang asked them to sit inside, but the guests said coldly, we waited for the bus to go to Brother Silly and saw that the boss was impatient and stood in the door stamping his feet and cursing.

However, it is useless to complain and abuse, and the majority of operators should think rationally about the mystery. In recent years, there are many slightly decorated restaurants in our country, and the capital wants to rank among the royal family, the rich and the overlord, but most of them are not worthy of the name. The consequences are serious, high-end consumers feel unqualified, and a large number of ordinary diners are discouraged, and business collapses. But the humble restaurant is not. It has a strong vitality. It puts itself in the position of servant, so that customers can call slaves to make their maids chic and get psychological satisfaction. But did it ever occur to those noble restaurants that they set a high threshold from the name to keep customers out?

There are two types of restaurants that should not adopt noble names. One is the kind of high-end restaurant that can only be counted as second-and third-rate, and it is easy to have an impetuous mentality and make such mistakes. This kind of restaurant might as well take a neutral name, which is more popular. For example, it can get a better refined and popular reward with the names of restaurants such as the Great Wall, Nanhai, Ginkgo, Yagshu, etc., and can enter or retreat.

The other is a restaurant that caters to customers at all levels, high, medium and low, and it is not appropriate to use noble names. Otherwise, you will ask for chains and affect your guest floor. There is a restaurant in Chengdu with a very simple name, three floors of high, medium and low consumption levels, and the division is orderly. Where customers at all levels can find their own coordinates. Therefore, this restaurant should be said to be three doors, not one door, which has greatly expanded its business scope.

When we stroll through the food market, we may see this phenomenon. Many restaurants of the rich, the royal family and the overlord series often write advertisements on the doors and windows, saying that the minimum consumption is 5 yuan and 10 yuan, but customers are still afraid to enter. I have asked some diners who dare not enter. What are you afraid of spending a few dollars? They answered me: the stick is hidden in it, and you will be knocked when you go in. Look at that name, which is where we dare to go. From the point of view, the restaurant is named, so don't blindly follow the fashion and put yourself in a very embarrassing position.

Lightning protection is the same as taboo

In the catering market, we can see the names of restaurants such as Duilianlai, Youyicun, Daoxiang Village, Dafuhao, Xiaobawang, Jindu and Xishuyuan almost everywhere. These restaurant names are not only difficult to reflect their own characteristics, but also tacky. ：

If you want to name a restaurant, you should first check the business directory, at least walk around and have a look, and avoid making the same mistake. In addition, you should also consider the taboo of avoiding sound when naming a restaurant. For example, there is a fast food restaurant named Gourmet Castle. After eating, some customers meet acquaintances and are asked: Where did they eat at noon? When it comes to not having enough food 1 obedient people are often puzzled and advise them to eat more, or understand that the food in this restaurant is not good. There is a hot pot restaurant named Xie Liting hot pot restaurant because its owner is Xie Liting. I didn't know that one night, the restaurant turned on the TV and roared: diarrhea stops, diarrhea stops, and diarrhea stops as soon as it is eaten.

There are too many homophones in Chinese characters, so you must ponder over the name of the restaurant repeatedly, and don't make yourself very unlucky.

Shop yake laiqin

Ya's shop name will really give guests some interest in food, and guests are certainly willing to enter Ya's shop. Please take a look at the restaurants in Pakistan today, such as Buyi, Caigenxiang, Furong Country, Old House house boat, Taibaiju, etc. The booming business has nothing to do with its elegant name!

The name is weird and customers don't like it.

There are two or three restaurants in Sichuan. As far as I know, there is one in Chengdu and one in Daxian, which were still operating a few years ago. However, few people know or can pronounce the name of this store. The name of this store is too strange, and the blame lies in the juxtaposition of the two words. Read the announcement, this is not made up by the person who wrote the signboard. Shuowen Jiezi accepted this word, which means joy, and six mouths form a store name. It is necessary to show that there are many people eating here, so it seems that the idea is still new. Unfortunately, the name of the store is too strange to be understood and accepted by most customers. There used to be a restaurant in the new south gate area of Chengdu named Zhan Zhongmei. Gui is an ancient utensil for holding food. The name of the store means to tell customers that the food in the store is beautiful. The meaning is very good, but because few customers can pronounce the word, the business of this restaurant has been negatively affected for a long time. Food, our * * * same hobby!

Recently, there are many shops in Sichuan that have written shop tips for pounded chicken. To tell the truth, this pounded chicken is really delicious and rich in Sichuan flavor, and it is enjoyable to eat. Unfortunately, the name of the store is difficult for most diners. Good dietary information is also difficult to spread.

Yiling Zhouyi. com advocates that the name of the restaurant should be unconventional, but at the same time, it should be noted that the Sanqiu tree should be simplified by deleting the complex. The name of the store should be as fresh and subtle as possible, but popular words should be used as much as possible to make it easy to call and understand. For example, old shops such as Gu Yue Hu, Aunt, Simeixuan, etc. create something new in plain. In recent years, some newly opened restaurants in Sichuan have some novel and plain names. For example: Pakistani cloth, old place, passionate love, and so on. It can not only make customers feel refreshed, but also be intriguing. Chuanzu Restaurant, backed by Chengdu Central Stadium, is connected with the public because it is accompanied by football and can be interpreted as full of Sichuan flavor. In addition, a pair of couplets under the name of the store makes its intention clear, and its connection is: to entertain guests from all over the world with Bashu delicious food, and to make Sichuan's foot sound and prestige stronger through the whole prosperity. If the restaurant has another excellent food, the guests can't be moved by it.

Name method of restaurant

First, name it after the surname. Restaurants have long been named after their surnames, such as Tan Jiacai, Barbecue Season, Capricorn Plum and Pie Week. The similarities between these stores not only highlight their surnames, but also reflect the specific contents of their operations from their names. For example, although the name of the barbecue season is unclear, it can be known that the boss's surname is Ji, which is a restaurant that manages Beijing barbecue. And so on, that pie week is also a restaurant run by the boss surnamed Zhou that sells both pies and porridge. This naming method can make customers see at a glance, and analyze the specific content of the business through the name of the store.

Second, name it after a place name. Restaurants named after a city's districts, counties or streets are not uncommon. The advantage is to highlight the area, understand the geographical location and orientation of the restaurant, and it is easier to find meals. For example, Zhengyangmen Restaurant should generally be around Qianmen Street, and Di 'anmen Snack Bar and Xinjiekou Hotel should definitely be around Di 'anmen and Xinjiekou. However, customers should be reminded that there are many repeated place names in Beijing, and special circumstances should also be considered. For example, there are at least two places in Beijing, one is called Dongsanlihe in Chongwen District, east of zhushikou, and the other is called Xisanlihe in Xicheng District, which is more than ten kilometers apart. There are also more than one Binhe Road and Shuncheng Street in Beijing. In the past, all the city gates (nine miles and seven doors outside) were called Binhe Road and Shuncheng Street. In order to make it convenient for customers to eat, when naming a restaurant, we should tell customers the detailed address and orientation of its store.

The restaurant is named Daquan

. delicious

Manxinxuan

Kelaian home-cooked dish

Whole food beauty

. gourmet meike

Diners come

Yuan Ye people.

Ordinary people

Spring grows in

There is a restaurant

. Shixiangge

Feiteng fish town

Pancan market

Jingyizhou Shanghai Restaurant

. Laocheng Dahe cookshop

Liujiaguo restaurant

Longmenzhen Hotel

. Green Tianshi Restaurant

Ma xiangpo

Ms manier western restaurant

Malangwu restaurant

Julong Garden-Yuanchang Restaurant

Juxianlou restaurant

Kaixuan western restaurant

Kong Yiji Hotel

Yinhe Hotel

Zuixianlou

Linhaixian

Hai Zhu Yu Shang

There is a restaurant

. full of flavor

Getting smoother and smoother

Xiangmanlou

Ok, come again

Be happy

Fresh fish jumping pot

Land of fish and water

. full of fish.

Fisherman's Wharf Seafood Restaurant

Yuyuantang restaurant

Aunt yuan restaurant

Zanjiade cookshop

Zaoyuanju

Zihaodu

Ziyixuan abalone wing building

. Laocheng Dahe cookshop

Longmenzhen Hotel

. Green Tianshi Restaurant

Ma xiangpo

Ms manier western restaurant

Malangwu restaurant

Name of grounded farmhouse restaurant or restaurant

. private dishes

. Juyuan restaurant

Weihaoxuan restaurant

. yixiangge

Jiajia restaurant

My kitchen snacks

Xiaojiaoqing farmhouse restaurant

Peasant-style garden

Peasant-style theme garden

Shiweitian happy farmhouse

Xiangmanlou farmhouse cuisine cookshop

Juyou restaurant

Tiantian home-cooked dish

Baixiang restaurant

. Weixiangyuan

Xin Xiangting

Chili pepper in Kawakami

. Yixiangyuan

Sichuan style lai

. Weixiangge

Weizailai

. Huiwei restaurant

Chuanlahuang

Wei Huang Shang

Chuanyuanxuan

Chuanxiangyuan

. Bai chuan Shi hui

Chuan la Xiang du

Name of soup powder and northern noodle restaurant

Guandong banquet Sichuan cuisine restaurant

Northeast shuaiguo

The donglun family

. Donglun family

Xiangbei renjia

Fandangjia

Northeast yiguoshu

Hongchuan banquet

Keep the fragrance in your teeth

Dianshu cookshop

Northeast old man

Guandong restaurant

. the world

. weixiangyuan

. noodle soup

Taste fresh

The name of the restaurant featuring fish

. Fish Xiangge Restaurant

Cold pot fish restaurant

. Fish Mixiang Restaurant

Yutangwan

One-tailed fishing

The kite flies and jumps.

Qihe fishing village

. Wanquan Lake Fish Restaurant

Xianfu fish restaurant

Fish erfei restaurant

One night in Hengshui

Fish Liuli restaurant

Fish sauce duo restaurant

Haoduo fish restaurant

Liuliu fish restaurant

. Gulu fish restaurant

. such as fish get fire restaurant.

Fish le restaurant

Xiang tu Xiang Qing restaurant

Xiangxing Tianxia Hotel

. Spring Warm Huaxiang Restaurant

. antique Hunan restaurant

Xiangpiao Wan Li Hotel

Xiangxianglou restaurant

Yipin xiangge restaurant

Xiangli renjia restaurant

. huijiaxiang restaurant

Xianghong restaurant

Xiaoxiang restaurant

Xiangmeizi restaurant

Guxiangyun restaurant

Hunan flavor Jia restaurant