Although the brand influence of Ruixing is acceptable, in the long run, the brand influence of the company has been damaged and it may face greater pressure in the future. Recently, Luckin Coffee started a new joining mode. Franchisees can get the resources provided by the company without joining fees, and they can also dock the take-away platform. At the same time, franchisees will be given the right to directly inquire about coffee inventory and supply chain, and all relevant data will be open. At present, the joining plan has been opened to more than 50 cities nationwide/kloc-0. However, Luckin Coffee said that although there is no joining fee, the franchisee said that it needs to pay a deposit of 50,000 yuan, which will be fully refunded after the contract expires. However, some insiders have calculated an account. Although there is no franchise fee, the equipment cost needs 1.9 million, the store rent and decoration needs 1.654.38+0 million, plus other expenses, it may take 350,000 to open a new store.

This time, Ruixun Company also gave a rebate model. If the gross profit of the franchise store is below 20,000 yuan, the company will return 100% of the profit; if the gross profit is between 20,000 yuan and 30,000 yuan, Ruixun will return 90% of the gross profit; if the gross profit is between 30,000 yuan and 40,000 yuan, Ruixun will return 80% of the profit, and so on. For every increase in gross profit of 10000 yuan, the return profit rate will be 65% lower. Some insiders of Luckin Coffee said that this is actually not the first time the company has reformed its franchise model. Previously, its new brand Lu Xiaocha launched the business partner model, which was also zero franchise fee. The company exports products, brands and traffic. More importantly, the company will provide franchisees with a complete set of digital systems to help franchisees improve their operating efficiency. However, Lu Xiao Tea Industry, which announced its joining earlier, has stopped its joining activities and the relevant team has been dissolved.

At present, Luckin Coffee has focused on the coffee business, hoping to continuously optimize the product structure and marketing model, increase users' purchase frequency and reduce costs. Up to now, Luckin Coffee has 3,800 self-operated stores and nearly 900 franchise stores. After suffering from financial fraud, Ruixing has begun to return to the track of rapid growth. Last year, Ruixing accelerated the opening of franchise stores.

According to the data released by Luckin Coffee, in the first three quarters of last year, Luckin Coffee achieved revenue of 565 million yuan, 980 million yuan and165438+45 million yuan respectively. Despite the epidemic, it has achieved considerable growth, and the profitability of individual stores has also increased. Ruixing also predicted that the company's revenue should be close to 4 billion yuan last year.