Before opening a shop, we should consider the following questions according to our own situation:
I. Scale:
The threshold of fruit management seems not high, but the scale of operation is far from it.
Fruit management has various scales: some are street fruit stalls, some are jointly operated with non-staple food stores, and some are fruit specialty stores. Every summer, there are fruit trucks on the street, which is equivalent to a mobile fruit stall.
Different scales naturally make different kinds of fruits. Generally, stalls mainly sell ordinary fruits such as apples and oranges, which have a long shelf life and are not easy to deteriorate; Non-staple food stores will increase seasonal fruits such as bananas, watermelons and grapefruit; There are many kinds of fruit specialty stores. In addition to ordinary fruits, large-scale ones will also sell some imported fruits. Smaller ones will also have higher-priced fruits, such as mangoes and cantaloupes. The mobile fruit stalls operated on trucks mainly make relatively large seasonal fruits, such as pineapple, grapefruit, watermelon and cantaloupe.
According to the owner of a fruit shop, the larger the scale, the higher the cost-generally, it only costs more than 100 yuan to set up a stall, while the cost of fruit management in a grocery store is less than 2,000 yuan. If you open a fruit shop, the investment is between 4,000 yuan and 654.38+10,000 yuan, depending on the types of goods you buy.
Second, the profit:
If you have no experience, you will lose a lot of fruits, and probably won't earn a penny.
It is said that when purchasing goods, the buyer's vision is especially tested. It's no use just tasting oranges when you enter them. People who know the goods can see that this kind of citrus has little water, is it sweet or not, and there are many stones in it. Bananas rely on observing the appearance, mainly to see if the appearance is crushed. According to reports, mastering these tricks is the key to making money when purchasing goods.
A shopkeeper told reporters that among all kinds of fruits, ordinary fruits such as apples and oranges have relatively low profits, while seasonal fruits such as mangoes, grapes and peaches have relatively high profits. When purchasing goods, we should pay special attention to variety collocation. Ordinary fruit should be about 70%, and seasonal fruit should be 30%.
According to his estimation, fruit stalls run by general non-staple food stores can earn about 800 yuan every month. If they manage well, they may earn more than 65,438+0,000 yuan. Fruit specialty stores have different profits according to their size.
Three | How to open a shop?
For a fruit shop, it is very important to choose the location of the store. According to the reporter's observation, there are many fruit specialty stores near the hospital, and they are large in scale, mainly engaged in imported fruits; And near the residential area, it is also a place where fruit shops are concentrated.
Some fruit specialty stores pay special attention to "image". In order to make customers feel that fruits are neatly arranged and varied, many stores specially installed mirrors on the walls on both sides of the store, so that at first glance, all kinds of fruits are dazzling and eye-catching.
The first phase of fruit, mainly emphasizing low risk, is decorated with apples, oranges, citrus shops, and then bananas, mangoes, watermelons and other fruits, with a total investment of about 4,000 yuan. After that, you can maintain your business by eating more than 1000 yuan each time.
Many people start from childhood and choose to sell fruits. A few hundred dollars, you can walk the streets with bamboo baskets; With thousands of dollars, you can set up a small stall; With tens of thousands of dollars, you can open a fruit shop; When you accumulate more than 10 million yuan, you can open a fruit supermarket; If we had more money, we could open a chain fruit supermarket. Business looks good in the streets and residential areas of cities or towns, whether carrying baskets or opening shops.
However, the fruit business is not good either. If you are small, you don't earn much; Big, difficult to manage. The era of fruit profiteering has passed, the average profit of ordinary fruits is not high, only about 20%, and the profit of high-grade fruits is only about 70%. There is also the big problem of how to keep fresh, which has been puzzling the bosses who run the fruit business. How can we minimize the purchase cost and preservation cost of fruits and increase sales?
Investigate and understand in many ways, and teach you how to open a fruit shop with prosperous business step by step.
Selected location
Generally speaking, next to the food market, next to the bus stop, next to the middle and high-grade residential area, next to the mature residential area and next to the hospital, these five locations are the best locations for fruit shops.
1. The food market gathers people from surrounding communities, so people always pick some fruits when they buy food.
The bus station is a crowd distribution center, and there are not a few people who buy fruit to take home.
It's easier to sell high-grade fruits in middle and high-grade residential areas. With this profiteering point, it is easier to make money.
What is more special is the fruit shop near the hospital, which can not only supply the fruits of the residents in the nearby community, but also make a fruit basket line, so the business is better.
5. Mature residential areas, commonly known as old residential areas, residents have no burden of housing supply, work is relatively stable, and consumption level is relatively stable. As long as they understand the consumption habits of residents, their business will be prosperous.
In short, before opening a fruit shop, it is very necessary to investigate the consumption ability and habits of the surrounding people and the radiation range of the fruit shop here.
Decorative layout
Not much to say about the decorative layout of fruit stalls, but the words clean, refreshing and orderly can be summarized. Therefore, the following only introduces the main points of decoration and layout of fruit shops.
1. store advertising planning:
In order to attract people's attention, store advertisements must highlight their own images with concise forms, novel styles and harmonious colors, otherwise they will be ignored by consumers.
The design contents include: (1) light box (2) facade poster.
2. About ceiling planning
(1) Hang some plastic green branches and leaves and fake fruits on the ceiling, highlighting the concept of natural, green and healthy fruit shops.
(2) Lighting mainly highlights the natural color of fruits, and it is best to choose high-brightness fluorescent lamps without chromatic aberration.
(3) Use slogans such as "Eating more fruits is good for health" and "Green and healthy every day" to increase the atmosphere.
3. Planning and layout
Simply put, the decoration of the fruit shop should be bright and concise, with green and other refreshing colors as the mainstay. The exit and entrance are separated, which is convenient to guide customers to buy routes. The payment and weighing places are also separated, which saves the payment time. Don't keep the customer waiting for more than 3 minutes, or the customer will be very angry.
Mirrors can be installed at suitable places on both sides of the door to make the fruit shop look more varied, dazzling and eye-catching.
4. Design points of fruit rack and fruit cabinet
(1) has good waterproof performance. Fruit preservation requires frequent watering. If it is a wooden shelf, it will rot.
(2) The fruit is easy to be bruised, and the shelf for putting the fruit cannot be angular.
(3) The edge of the fruit should not be too high, and it is appropriate to just hold the height of the next layer of apples.
5. Design and production
Fruit name signs, price signs, signs of various regions, light boxes, wall colors, ceilings (flags and green natural decorations), etc. It needs to be designed before opening the store to avoid being in a hurry afterwards.
Wholesale skills
1. Determine the business type.
Generally, stalls mainly sell ordinary fruits such as apples and oranges, which have a long shelf life and are not easy to deteriorate; Non-staple food stores will increase seasonal fruits such as bananas, watermelons and grapefruit; There are more varieties of fruit shops. In addition to ordinary fruits, large-scale ones will also sell some imported fruits. Smaller ones will also have higher-priced fruits, such as mangoes and cantaloupes. The mobile fruit stalls operated on trucks and flatbeds mainly deal with seasonal fruits with relatively large quantities, such as pineapples, grapefruit, watermelons, cantaloupes and oranges.
2. Choice of time and wholesale place
The business hours of the fruit wholesale market start at 4: 00 a.m. and are most active before 10.
All the goods purchased from large wholesale markets are large merchants. Small customers had better go to small and medium-sized wholesale markets, where some goods from wholesalers also come from large wholesale markets, and the resale price on the first floor may be more expensive. However, there is also a principle of proximity to purchase. Goods in big wholesale markets are cheaper, and with the travel expenses, it may not be cost-effective.
3. Identify wholesalers:
Wholesalers can be divided into two categories and four categories:
(1) Local wholesalers have their own fixed sites, which are divided into two types: a group of people go to other places to receive goods and then wholesale them themselves; Another group of people receive goods from foreign middlemen.
(2) Foreign wholesalers generally have no fixed place, which can be divided into two types: one is that wholesalers collect a large amount of fruits locally and transport them to the wholesale market for direct wholesale to retailers; Large growers directly transport fruits to the market and wholesale them to retailers.
The prices offered by these four wholesalers are not the same as the varieties sold, so it needs more observation and understanding to distinguish them and determine the wholesalers for long-term cooperation.
4. Find out the real wholesale price:
The verbal prices of various wholesalers are similar, but the range of price concessions of different types of wholesalers is different. It is necessary to find out the real wholesale price.
Wholesalers usually write down the quantity in their notebooks after weighing the goods. At this time, you should quietly observe how many kilograms there are. General wholesalers will use calculators to calculate costs, and if possible, they can rely on the past to see their calculation process, so that they can generally get the real wholesale price. At this time, we should pay attention to the quantity and price of incoming goods. The purchase quantity is different, and the price is different. You can find it after a few more observations.
5. Other tips
(1) If you want to buy a bargain, you can wait a little.
Take cherries for example. This kind of fruit is on sale at about 4 o'clock. After 9 o'clock, wholesalers are going to sell at low prices, because cherries are too easy to go bad. Generally, 8.5 yuan/kg can dive to 7 yuan/kg.
(2) Check the wholesale price
Wholesalers use calculators to calculate prices. Add 0.05 yuan to the original price, and you may not be able to work it out with your head. So, either look it up with a calculator or watch him do it himself.
(3) check the fruit quality
Fruits must be read one by one before they are sold, especially when the whole box is wholesale. It is easy to hide one or two bad fruits in a box of fruits. Unpacking inspection is troublesome, but it can help you avoid losses.
④ Check the weight of the whole container.
Don't let the wholesaler say how much a box costs, and then move the goods directly. Weigh one box at a time, not less than a catty. Doing business is nothing but heroism. Fruit is also money. Small money is hard to earn without big money.
(5) learn to deal with people.
If you want to check the size of wholesalers, there is no need to bring one yourself. Weigh yourself accurately when you set out to check in, and then borrow a "weighing" scale in the market. Sometimes, if you try too much fruit, the wholesaler will get impatient. At this time, you will take out one or two yuan and say that you bought it yourself. The general wholesaler will not embarrass you any more, and you will continue to choose slowly.
Ok, the fruit shop has opened. The next step is how to operate and be a good boss ~!
I wish you a prosperous business ~!