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The Real Dunhuang Murals in Caicai
With the rise of a new generation of young people after 1990s and the change of new consumption concept, consumers have a strong affection for domestic brands. Under the trend of cultural self-confidence, all walks of life have also set off a "national tide", especially the beauty industry which is inseparable from the trend. The combination of national style and beauty cosmetics is not uncommon, but it is difficult to truly achieve the perfect combination of China culture and brand culture.

As a national skin care brand that inherits the culture of the prosperous Tang Dynasty, Guozhiguang Royal Mud Workshop 16 years has been devoted to studying the culture of the prosperous Tang Dynasty, exploring the ingenious integration of ancient methods and modern technology in the prosperous Tang Dynasty, and is committed to becoming one of the three major skin care brands in the East, empowering the brand development with culture and letting the world feel the beauty of the prosperous Tang Dynasty.

(Chuansheng Tang Dynasty, beautiful East, Royal Mud Workshop updated and upgraded)

Fu's beauty, a beautiful oriental woman.

Yu Nifang firmly believes that oriental women are the best inheritors of the beauty of the prosperous Tang Dynasty. Based on the brand positioning of "National Skin Care Brand Inheriting the Prosperous Tang Culture", the Royal Nifang takes the prosperous Tang culture of 1400 years ago as its brand foundation and comprehensively upgrades its brand image. Yu Nifang extracted flying auspicious clouds, flying silk, Dunhuang algae wells, wasted time in the prosperous Tang Dynasty, ladies' makeup and other elements from the culture of the prosperous Tang Dynasty, and integrated these elements into the brand LOGO, visual recognition and image design to create a diversified brand visual image with new tang style style.

(Yunifang Jiangnan Yu Yan Ganoderma lucidum drink mask)

Common square bags are often angular, which weakens the sense of surprise and freshness, and often keeps the essence in the four corners of the bag. For example, the Royal Nifang draws inspiration from the arc foundation of Little Wild Goose Pagoda in the prosperous Tang Dynasty and the arc of the Tang Dynasty, and creates a U-shaped mask bag, which is applied to products such as the Yu Yan Ganoderma lucidum drink mask in the south of the Jade Nifang. Inspired by the makeup of Xi Little Wild Goose Pagoda, Tang Dynasty and Ladies, the folded film cloth is UU-shaped and closely fits the U-shaped bag, so that the film cloth is fully integrated with the essence, not easy to shake and deform, and has both aesthetic and functional design. Another example is the spring breeze of jade mud workshop and the essence mask of flying mud. The brand draws inspiration from flying clouds, flying silks and Dunhuang algae wells, inherits the wonderful posture of flying in Dunhuang, reproduces flying clouds and flying silks, and shows the rhythm of flying all over the wall. Single-throw design, delicate mud is hidden under the flying painting, and there is also a sense of opening ceremony of "tearing open to see the prosperous Tang Dynasty".

(Jade Mud Workshop Spring Breeze Walking Face Flying Mud Essence Mask)

Inherit the Millennium culture, inherit the prosperity of the world.

Looking back at ancient and modern times, the Royal Mud Workshop established the Tang Dynasty Cultural Research Institute on the basis of academic, historical, educational, artistic and scientific aspects of the Tang Dynasty. The culture of the prosperous Tang Dynasty is a bright pearl in China's cultural and artistic treasure house. Yu Nifang specially hired a group of historical experts and scholars, such as famous historians, doctoral tutors and lecturers of lecture halls, such as Professor Yu Gengzhe, to study the culture of the prosperous Tang Dynasty and its application, with a view to leading oriental women to touch the spiritual core of the prosperous Tang civilization.

(Yu Nifang Tang Sheng Cultural Research Institute gives a cultural lecture)

In addition, the Royal Nifang draws inspiration from the aesthetics of murals, architecture, costumes and poems in the prosperous Tang Dynasty, and combines the design of modern characters and strokes to condense the beauty of the prosperous Tang Dynasty into 6900 words, polishing a set of prosperous Tang style belonging to the Royal Nifang and the prosperous Tang culture, and paying tribute to Chinese culture with a touch of pen and ink. At the same time, the Royal Mud Workshop also keeps up with the development of the national tide, and cooperates with national treasures, Dunhuang, national wind illustrator Hu Cong and garlic. And show the glory of the Tang dynasty with products as the carrier; Join hands with Chief coser Caicai and Hanfu blogger Mi Qiu Jun. Accurately focus on the circle of oriental cultural interests, convey the brand temperament of the prosperous Tang Dynasty, and let the world feel the beauty of the prosperous Tang Dynasty.

(Yu Nifang joins hands with ancient bloggers to convey the temperament of the prosperous Tang Dynasty)

Spread the prosperous Tang Dynasty and the beautiful East. As a representative brand of national skin care, Royal Nifang is rooted in the culture of the prosperous Tang Dynasty. From the elements of the prosperous Tang Dynasty to the research institute of the prosperous Tang Dynasty to the prosperous Tang Dynasty, the brand is empowered to develop with culture, and the brand is cultivated both inside and outside, so that it can bloom like the prosperous Tang Dynasty.