According to Baidu Encyclopedia, Little Yellow Duck is an original IP brand in China, which was founded by Hong Kong designer Eddie in 2005. The English name of Little Yellow Duck is B.Duck, which is the abbreviation of bathing and represents the brand spirit of fashion, fun and innovation. The image of Little Yellow Duck is used in different product categories, including home, bathroom, kitchen, stationery, electronic products, clothing, catering, holiday gifts and so on. Products are exported to Europe, Japan, Southeast Asia and other countries and regions, with high visibility and influence. The brand grade of Little Yellow Duck can be said to be an international first-line fashion brand, mainly for young female consumers aged 15-35. The product design is fashionable, novel and interesting, and the price is relatively close to the people. Little Yellow Duck's children's wear brand B.Duck KIDS is also a high-quality, cost-effective children's wear brand, which is deeply loved by mothers and babies. As a low-grade brand, Little Yellow Duck has certain competitiveness and development potential in the children's toy market. To sum up, Little Yellow Duck, as a brand for children's market, belongs to middle and low-grade brands.