Mengniu Dairy (Group) belongs to the dairy products industry.
Mengniu Dairy (Group) Co., Ltd (referred to as Mengniu Dairy or Mengniu), was founded in August 1999, headquartered in Hohhot City, Inner Mongolia Autonomous Region, Hellinger County, Shengle Economic Park, is the national key leading enterprises of agricultural industrialization, leading enterprises in the dairy products industry.? Since its establishment, Mengniu Dairy has formed a product matrix series with liquid milk, ice cream, milk powder cheese and other multi-products, with star products such as Tremendousu, Pure Selection, Yoyo C, Future Star, Guanyi Milk, yogurt and so on.
Expanded Information:
Development History:
In September 2002. The promoters of Mengniu Dairy incorporated Golden Bull in the British Virgin Islands. On the same day investors, business associates and employees of Mengniu Dairy incorporated Silver Bull. Golden Bull and Silver Bull each acquired a 50% interest in the Cayman Islands company for US$1, and a wholly owned subsidiary of the Cayman company, Mauritius, was subsequently established. The invested funds were eventually exchanged for a 66.7% stake in mainland Mengniu Dairy via Mauritius, changing Mengniu Dairy from a private company to a joint venture.
In July 2009, COFCO invested HK$6.1 billion to acquire a 20% stake in Mengniu, making it the company's largest shareholder.
On September 19, 2008, the General Administration of Quality Supervision, Inspection and Quarantine revoked the title of China Famous Brand Product for liquid milk products of Inner Mongolia Mengniu Dairy Group Co.
On April 12, 2012, Mengniu Dairy said that according to the company's articles of association, President Yang Wenjun's two terms of office have expired, agreed by the Board of Directors, will no longer hold the post of president, the president of the post by Sun Yiping. Mengniu completely entered the COFCO era.
On July 29, 2015, Rabobank announced the 2015 "Global Dairy Top 20" list, Mengniu ranked 11th with a solid overall performance, up 3 places compared to last year. This is also the seventh consecutive year that Mengniu has been included in this list.
On July 12, 2017, Mengniu was ranked among the top 10 companies in the "Top 20 Global Dairy Companies" list, rising one position.
September 7, 2017, Mengniu Dairy and Alibaba officially signed a strategic cooperation agreement in Hangzhou, the two sides will carry out online sales, branding and other aspects of the future to deepen cooperation in many areas .
On December 20, 2017, Mengniu officially became the global official sponsor of the 2018 FIFA World Cup.
On February 24, 2018, Mengniu Group once again announced the signing of Argentine football star Lionel Messi as its 2018 brand spokesperson, thus unveiling Mengniu's brand upgrading campaign with the theme of "Nature's Power - Born to be Strong". This is the beginning of Mengniu's brand upgrade campaign with the theme "Natural Strength - Born to be Strong".
Baidu Encyclopedia-Mengniu