The daily life of Changan Automobile APP has reached a peak during this period. Every day, countless users flock to the square section to share their own photography blockbusters. Driven by this activity, Huawei's theme new image community has also become an "ideal country" for photographers. The majority of photographers exchange ideas and share their works here, and they find the value and fun of photography here. Changan Automobile also gained the goodwill of the majority of users in the photography circle through this activity, presenting its own interpretation of design and fashion under the user's lens, and letting users realize that this is a young and fashionable car brand with temperature in a unique way.
The theme image contest is a two-way trip between Changan Automobile and the vast number of users, and it is also a continuation of Changan Automobile's "user-centered" marketing strategy. As a national automobile brand, Changan Automobile knows that users are the protagonists of the market. Grasping users' eyes, mobilizing users' interests, gaining insight and meeting users' needs are the correct direction of brand marketing. On this road, Changan Automobile has always been firm and attentive.
Focusing on the travel problems during the Spring Festival, Changan Automobile has carried out the Spring Festival caring action for three consecutive years, sending the warmth of the New Year to every wanderer. In order to solve the problem of car use when users travel at night in time, all Changan passenger car outlets provide "Super Wednesday, waiting for you at 9 o'clock" after sales, so that users can feel the brand care personally on cold nights; In order to give back to the vast number of users, Changan Automobile Fan Festival was held for five years, which made Changan Automobile brand and Changan Fans have a prosperous promise and went to a reunion dinner. In order to play with the vast number of fans, Changan Automobile also fits the interests of users, and has invested heavily in creating the "Changan UNI Glory Night" e-sports event and the title animation national wind stage competition program "2060". Even this time, together with Huawei's theme image contest tailored for fans in the photography circle, Changan Automobile's carnival event for users has never stopped.
For automobile brands, the greatest value of marketing is to realize the final transformation. Changan Automobile's careful attempt in user operation has also earned a group of loyal and active fans for the brand. This year, Changan Automobile became the first China automobile brand whose production and sales exceeded 20 million vehicles. Behind the sales volume of 20 million is the support and recognition of 2,000 users and even 2,000 families. They are the power source for Changan Automobile to adhere to the "user-centered" marketing strategy.
Pleasing fans with product strength and impressing fans with marketing sincerity are the core of Changan Automobile users' operation. "Leading automobile civilization and benefiting human life" is not just talk. Adhering to this mission, Changan Automobile and its users and friends have achieved mutual success-for users, Changan Automobile is no longer a cold means of transportation, but a warm travel partner and a caring life assistant; For Changan Automobile, users are no longer cold clues, but vivid partners and a part of enterprise development. Relying on the big tree of users, the achievement of 20 million sales volume is only a journey in the long-term development of Changan Automobile. I believe that more and more gratifying achievements will be made in the future, and it will become a leading automobile brand in China, which is deeply loved by the people.