On the whole, the angle of Jin Dian's first attack on Telunsu is accurate, but the strength is slightly weak, which seems to be cited but not sent, and the style is somewhat monotonous. The concepts of "noble birth" and "Olympic collection" are not supported by effective product interests, and they are suspected of selling melons by old women, so they do not pose a great threat to Telunsu. As for how new brands establish and enhance their high-end brand image, collaborative planning thinks that most domestic enterprises do not have the conditions to directly appeal to brand interests without product interests at this stage. It is the shortcut to enhance the brand's emotional value by amplifying the product interests, from rationality to sensibility, from reality to nothingness. Jin Dian's exploration of product benefits was obviously lacking in the initial stage of listing, but it was made up in time in the later stage. Telunsu is better! Pure cattle seek adoption.