Innovative Business Plan for Beauty Category (Selected 5)
In the real world, business plans are used more and more frequently, and a business plan is an all-round business plan, which mainly helps investors to judge the project, so as to enable the enterprise to obtain financing. What kind of business plan is effective? The following is my collection of innovative business plan for beauty (selected 5), I hope it will help you.
beauty class innovative business plan 1
At the time of the winter gradually go, the earth back to the spring of the joyous days, Hengmeiyuan.XX store (Shiyan) store grand opening. In order to let more beauty-loving female friends to share the charm of advanced cosmetics, feel the quality of cosmetics given to women's charm, while understanding and mastering the world's trend information, grasp the pulse of fashion, and strive to do the era of intellectual new women.
Hengmeiyuan rhyme with the quality and price competition in the domestic market advantage in one of the Hengmeiyuan.XX cosmetics, for female friends to provide intimate service: consultation, answers, trial, feel, professional care, steam and other human services.
A, Gongming store opening media placement plan is as follows:
Media placement form time Remarks
Road advertising local consumer visual golden spot long-term
Leaflets distributed around the two-month
Banner store before a month
Second, the trial business Arrangements:
1, the start time: month
2, the trial business purpose: to strengthen the work of the store staff level, the interface between the positions and coordination between the staff, fully familiar with the products, services, and prices, skilled sales techniques, a full understanding of the local consumer preferences.
3, trial mode: ○ the use of interpersonal relations, distribution of trial leaflets.
○Main service object: friends and family.
Third, the opening day of the ribbon-cutting activity arrangements:
Activity theme: lion dance eye-dotting to celebrate the opening
Activity location: outside the store square, near the door of the store.
Opening time: April (tentative)
Preparations:
1, to determine the list of local guests and media personnel, a week in advance to send invitations.
2, the preparation of raffle boxes, raffle gifts, firecrackers, color balls, trays, scissors, corsages, sign-in book, pens, sound, microphone.
3, the layout of the lectern, sign-in desk, red carpet (store entrance), order flower baskets.
4, hanging Shiyan store opening ceremony red banner in the store front.
5, contact and determine the opening lion - two.
6, and the nearest restaurant booking lunch guest meals.
beauty class innovation business plan 2beauty salon features and advantages of positioning
1. beauty salon form: family, small and medium-sized beauty salons, large beauty salons, beauty clubs, beauty spa, traditional Chinese medicine beauty salon, microplastic surgery.
2. Beauty salon features: family-style beauty salons, small and medium-sized beauty salons are convenient, warm and childish service to win. Large beauty salons, beauty clubs, their service features win in the project complete, luxury enjoyment. And Chinese medicine beauty salon and micro-plastic surgery beauty salon belongs to the professional nature, its professional projects, more special projects.
3. Advantageous positioning of beauty salons: family, small and medium-sized beauty salons tend to live, easy to enter the lives of customers, small investment, low risk. Large beauty salons, beauty clubs customer quality, profit, appreciation of space. And Chinese medicine beauty salon and micro-plastic surgery has become the hottest project today, but also gradually recognized and accepted by the community, the profit margin is also very large.
The basic situation of the beauty industry
1, the number of people working in beauty salons in the country is rising continuously
2, becoming the largest number of people working in the tertiary industry
3, every 10,000 residents of towns and cities have 40 beauty salons
4, the beauty industry in 20xx the total income at 260.84 billion, accounting for 2.8% of the country's GDP and 6.7% of the tertiary industry, are in a leaping growth
5, the average number of people employed per beauty salon is 5.1, the average salary of employees in the beauty industry is slightly higher than the wages of other industries
6, the urban population spends 50.2 yuan per month on beauty
The development trend of the beauty industry
Since the new century, the development of the beauty industry is in the rapid development of the market, and in recent years the growth rate of new beauty salons in the 70% growth rate in the gross domestic product growth is higher than the national GDP growth rate. Beauty salon franchise has such a large profit exists, then before opening a beauty salon franchise, you need to investigate the prospects of the beauty industry in the local market, the development trend of the local beauty salon to determine the positioning of your beauty salon franchise. You also need to examine the number of local beauty salon employment, the extension of the industry and the spatiality of supply and demand, are to do a good job of examining the object.
Beauty salon franchise business philosophy and goals
Philosophy: designed specifically for women, to provide women with the most healthy, beautiful service projects, the most warm, romantic, intimate leisure place.
Goal: In order to provide the most perfect service to modern urban women, to complete the pursuit of beauty. Beauty salon through multi-directional, three-dimensional services for consumers to provide a "trinity" body, mind, spirit of the best service environment, to achieve five-star beauty salon of the top level of professionalism and first-class service.
beauty class innovation business plan 3First, the industry profile
1, the industry status
has become the fourth largest consumer hotspot following housing, automobile, tourism; industry development rate of an average of more than 30% of the growth trend; the individual business format is dominated by the distribution of the industry, the regional distribution, but the local competition Fierce; industry practitioners are generally not high quality, is entering the era of knowledge capital economy; beauty industry and plastic surgery also began to connect with international standards
2, shortcomings
① beauty and cosmetics is also a collection of production, sales, service in one industry, and then the song of the industry, the service is dominant, the monolithic beauty salon there are a lot of problems due to the lack of branding, management, publicity, and the quality of practitioners are different. Advantages, practitioners of uneven quality, it is easy to cause infringement of consumer power;
② Compared to Europe and the United States chain stores accounted for 48% of the coverage of China's chain stores is only 2%;
③ a lot of beauty and fitness to join the actual effect of a large gap between the publicity effect, a part of the people in the attempt to try a beauty beauty and fitness is ineffective way to give up the beauty and lose weight, it may be
④ beauty industry market distribution currently there are about 1.72 million beauty institutions of all types, mainly concentrated in megacities, provincial capitals, prefecture-level cities and county-level cities
Second, the industry characteristics
internationalization, conglomeration, marketization, maturation, industrialization
Three
(1) The history of the development of modern beauty and fitness
1, the first chemical era
Means: mainly peeling, peeling, pulling the skin cream is mainly
Effect: easy to redness, swelling, peeling, rebound
2, the second generation: the era of natural plants
Means: fruit and vegetable masks
Effect: fruit and vegetable beauty (molecules, the skin is not easy to absorb, because the skin a fat-soluble ingredients, the effect is not obvious)
3, the third generation: Chinese medicine, herbal medicine era
Means: to the traditional Chinese medicine masks
Effect: the effect is significant, but the lack of maintenance
4, the fourth generation: the era of high-tech
Means: Bio-factors, growth factors, active enzymes
Effect: focus on maintenance, repair-oriented
5, the fifth generation: the era of aroma and thermal energy
Mainly aromatic plant essential oils, project diversification, such as stone therapy, milk therapy, vinegar therapy, hydrotherapy, ice therapy, fire therapy and so on
(2) high-end + chain (a greater sense of marketability, greater share and higher popularity)
(2) the chain (a greater sense of marketing, greater share and higher) Higher popularity)
The future development of China's better weight loss and bodybuilding organizations, most will take the chain mode of operation. Because of the unified management and operation of the chain stores, the cost of opening new stores will be reduced, which is conducive to the expansion of the market. Bodybuilding chain management is conducive to bodybuilding advertising, because the publicity of the brand is equivalent to all the chain stores publicity, advertising costs are low, the results are large. Chain management is conducive to the establishment of the body of famous brands, people have a higher degree of trust in the chain mode of operation, can improve the beauty of the body of customer loyalty.
Fourth, the industry outlook
High output value: experts predict that in the next five years the beauty liquid as a service industry Germany's most competitive industry, leaving the investor which factory space will be as high as 500 billion per year, high income, the increase in the number of consumers
Fifth, the description of the project, the products and services
Through our usual life accumulated feelings and experience to see the general cosmetics store although the size of the fair, but most of the clerk just recommend customers to use their high-end products, and not specific for customer specificity that each person's skin texture, highlighting the problem of targeted cosmetic or skin care products to solve the face, skin care and other issues; and the clerk's Quality is generally not high, no deeper knowledge and understanding of beauty; modern cosmetics are chemicals, containing certain heavy metals, as opposed to natural or Chinese medicine beauty and health, contains certain heavy metal components, the human body has certain side effects.
Six, the target customer group analysis: 20 ~ 25 years old
With the development of the market, the customer source of the broadening of the consumer population of beauty beauty, gender, age and other indicators of personal qualities will become more and more diversified, a variety of gender, age, occupation, income, cultural level of the people may have different attitudes towards beauty, have different goals and needs. goals and needs. For 20 ~ 25 years of age of this age group of ladies our position lies in the skin to carry out certain maintenance: flower tea, therapeutic food, traditional Chinese medicine masks and other non-chemical components of the method of better conditioning of the body, so that the lady's skin to retain a good foundation, and with a professional esthetician for the different problems of the customer to put forward the more natural, non-stimulating traditional Chinese medicine toning or skincare products.
Seven, business model and future planning
The core of the beauty industry marketing is the franchise chain, and in this way to achieve the integration of industry and market resources. However, most of the chain-type beauty and cosmetic enterprises are essentially connected but not locked, or locked but not connected, the chain is just a front, and there are not many of them that are really successful and excellent. Therefore, the traditional franchise chain to a new posture or way to design, and give new connotations, which is the majority of beauty and cosmetics franchise companies need to look at and study the problem. To achieve the effect of "winning by surprise", the model design should follow the "five high principles": high starting point, high quality, high specifications, high enjoyment, high return.
VIII, competitive advantage:
Chinese medicine and professional cosmetology
(1) Chinese medicine beauty in health care and beauty and treatment of disfiguring skin diseases unique features; Chinese medicine beauty focus on the whole, the face and organs, meridians and blood closely linked to the traditional Chinese medicine internal, external, acupuncture, massage, qigong and dietary therapies. All reflect the viewpoint of beauty in motion, so that the essence of the smooth, and simple and easy to implement, safe and reliable, the role of a wide range of long-lasting.
(2) Chinese medicine has a long history of cosmetology, rich in practice, the essence of the period will be the modern Chinese medicine and the world of cosmetology to provide effective natural medicine and natural methods
(3) Chinese medicine beauty is attached to the science of Chinese medicine, and with the development of the development of Chinese medicine, so there is a more solid theoretical basis. The Yellow Emperor's Classic of Internal Medicine is the source of the theory of Chinese medicine, which also lays the theoretical foundation for the formation and development of Chinese medicine cosmetology. The development of various basic and clinical disciplines of modern Chinese medicine has laid the foundation for the development of Chinese medicine cosmetology. The aesthetic ideas provided by China's profound culture also equip TCM cosmetology with the foundation of aesthetic theory.
(4) Chinese medicine cosmetology utilizes the idea of diagnosis and treatment, and examines the evidence to find the cause of aesthetic diseases, and examines the cause of the treatment. Even external health care products that favor decoration, such as facial lipids and oral lipids, also reflect the characteristics of evidence-based treatment. For example, if the face is dark and rough, Chinese medicine believes that one of the causes is the external attack of wind, so in some cosmetics that moisturize and whiten the face, they are equipped with wind-eliminating drugs such as antifungal wind and Angelica dahurica, reflecting the characteristics of cause-dialectic treatment. The dialectical treatment, so that the Chinese medicine beauty more targeted, more prominent effect.
Nine, market analysis
Shanghai as China's economically developed first-tier cities, the beauty industry is more mature relative to the development of other cities, with a large number of consumer groups; winter break I and a few students grouped together will be on the hands of the number of beauty clubs in Shanghai's beauty of the information on the statistical analysis of the data is as follows
Market segmentation
The market segmentation is the following. /p>
Market segmentation: According to the above data analysis can be seen in our business model is scarce in the market, with a large number of blank market, with a large profitability.
Beauty class innovation business plan 4
First, the company name:
xx Catering Co.
Second, the background of entrepreneurship:
1, the natural environment is excellent
The ecological environment of our city territory basically maintains a good level of nature Therefore, grains and cereals, vegetables and fruits and other green agricultural products cultivation on the procurement of certain advantages of resources.
2, deep cultural heritage
Suzhou food culture has become an important part of the food culture, many traditional food at home and internationally have a certain degree of visibility, can become a Chinese diet of an oddball, with a variety of patterns, nutritious, long flavor characteristics, but due to the lack of development in recent years, a lot of traditional food gradually disappeared, the prospect of worrying.
3, the policy environment is superior
China's accession to the WTO, China's agriculture and catering industry will be in line with the world, to enjoy the WTO existing member states of the non-discriminatory treatment of trade, which can promote the adjustment of the domestic industrial structure, and is conducive to the export of China's labor-intensive products, including agricultural products with a comparative advantage of the characteristics of the characteristics of the catering brand.
The central government on people-oriented, the implementation of the "five integrated" development strategy put forward to help promote the development of the west, the adjustment of agricultural structure, and thus provide a rare opportunity for green agriculture, environmental protection agriculture. The catering industry is bound to be affected by this wave of reform.
Third, the product service:
The company name is "XX", mainly engaged in vegetarian health care and beauty catering business, plans to set up a place in Jinan City, Shandong Province, the establishment of the capital of about 25 million.
The company combines the principles of traditional Chinese medicine with modern catering to provide customers with green and healthy vegetarian food, as well as providing information and programs related to vegetarian dietary therapy, fruit and vegetable beauty.
"XX" will be a diversified theme restaurant integrating several programs to provide customers with different services:
1, provide customers with green health care catering;
2, provide customers with fruits and vegetables beauty services;
3, provide customers with vegetarian health care beauty Consultation;
4. Distribute vegetarian culture manuals to customers;
5. Formulate health or beauty programs for members;
6. Conduct free health training for members on a regular basis;
7. Give books and CD-ROMs to members.
8, in places with high traffic flow with a mobile car to provide customers with mobile catering
9, to provide customers with self-catering self-service dining space
Fourth, the market analysis:
"Food is the God of the people" is the eternal truth! Reform and opening up brought about by the rapid take-off of the economy, urban and rural residents steady growth in income and tourism, business development for the catering industry continues to thrive to provide a large economic base and broad market space. At present, China is in the third peak of the catering industry development after the reform and opening up, Chinese catering industry is facing a once-in-a-lifetime development opportunities. With the convergence of the international market, China's catering market is more open, the market is more colorful.
The improvement of living standards of urban residents is bound to be more concerned about health. With the rapid progress of urban modernization, the income level of urban residents increased year by year, the consumption level continues to rise, especially under the premise of food and clothing to meet the dietary health concerns will be more and more. China's gradual entry into the aging society, the pollution of the urban environment, the increase in the pressure of life, will be a challenge to people's health, the near future, people on the medical, health care consumer spending will continue to increase.
Vegetarian culture will definitely become the new trend of diet in the 21st century. When the world for mad cow disease, foot-and-mouth disease, avian influenza, SARS and other big headache, vegetarian culture with its unique natural flavor increasingly won the people's favorite. When the green catering has become people's **** knowledge. When the green catering has become people's *** knowledge, health and science of vegetarian culture is also gradually deepened in people's hearts, according to the modern pursuit of health, delicious back to basics of the dietary requirements, the creation of therapeutic health care theme of the restaurant can be said to be in line with the trend.
Our company will be the customer positioning for middle-income or above people and young students. This part of the population in the general public accounted for the majority. The middle-income group is becoming more and more concerned about their health, and our company's health care vegetarian diet meets their needs. Young students (especially girls) are more concerned about their own image, sitting in front of the computer for a long time, which is very harmful to the skin and eyes, and vegetable and fruit beauty is designed for these people. For people with high work pressure, vegetarian food has a very good effect on their mental instability and memory loss. I believe that health and beauty vegetarian food will have a lot of room for development.
V. Competitive Analysis
According to our team's investigation, we found that there are very few vegetarian stores in Suzhou, indicating that vegetarian food has a lot of room for development in Suzhou. The originality of the product concept of the first-mover advantage, can be as soon as possible less blocking the occupation of the existing market. Although vegetarian restaurants have already started in many coastal cities such as foreign countries and Hong Kong and Macao, the development of the most domestic, especially inland cities has just begun, and its development prospects are very bright. The development prospect is very bright. The introduction of vegetarian restaurants to the field of therapeutic health care not only in Jinan but also at home and abroad has a pioneering advantage, which can avoid the brutal competition and seize the first opportunity.
Suzhou and Shanghai are close to each other, gathering talents from all over the world, and the competition in all walks of life is very fierce. However, vegetarian theme restaurants are very rare, and health and beauty vegetarian restaurants are even more blank. In this regard, our company faces relatively little competition. As long as we can absorb the successful experience of vegetarian restaurants in Hong Kong and Macau as well as Guangdong Province, and make corresponding modifications according to the actual situation in Suzhou, the company will have good development!
Through comparison, we can see that our Suzhou has a very big advantage, the conditions that our competitors have we have all except experience, and experience can be accumulated. Therefore, our xx will have a lot of competition and development space.
Six, marketing strategy:
Our company will be the majority of middle-income (or more) customers as the main customer object, to develop a series of marketing strategies:
1, the development of a series of unique flavor of green meals (such as: fast food, canned food, drinks, etc.), to improve the scientific and technological content of the production process of the meals
1. Develop a series of green meals with unique flavor (such as: fast food, canned food, beverages, etc.), improve the technological content of the meal production process, highlighting the therapeutic health care and cosmetic functions of the meals.
2, from restaurant management to product services, should be baked out of the rich cultural characteristics (green, healthy), reflecting the most considerate and perfect humanistic care of customers, improve customer loyalty to the restaurant. Strengthen the degree of publicity, improve the influence of the restaurant, improve customer traffic, solid existing market, develop potential markets (homes, schools, ordering, open up the international education park market, etc.), to ensure that the gross profit.
3, for all types of customers (teenagers, white-collar workers, etc.) to design different health and beauty packages
VII, the company's development blueprint:
Our company will begin to open in the form of a theme restaurant, the formation of a certain source of customers; the development of a certain degree, will be in other areas to open outlets, the formation of a chain of Network (can be appropriate to invite franchises) in order to health and beauty vegetarian publicity and development. In due course to increase the range of products and services (such as plantations, specialty dishes training courses, etc.), the formation of clubs, *** with the study of health care and beauty vegan food, exchange of experience.
Beauty class innovation business plan 5A market outlook
Today's society whether it is fashionable white-collar women, or busy men, everyone on the pursuit of beauty and nature has become a trend, people in the tension of work to enjoy a day once a day or once a week of all-natural green beauty, has become a fashionable consumption.
Second, the project features
1. natural green fruit and vegetable mask
According to the customer's different skin attributes of customers with fresh fruits, vegetables, plus Europe and the United States Elegant company's patented technology products, fruit and active ingredients tailored to the mix of suitable care masks, does not contain any chemical ingredients and other additives, green, healthy and natural. It is green, healthy and natural. At present, Euromonitor has nearly 100 kinds of fruit and vegetable mask formulas.
2. Nutritious and healthy fruit and vegetable drinks
In Europe and the United States Elegant fruits and vegetables beauty bar, not only to the beauty of customers to provide natural fruit and vegetable masks beauty and body care services, but also to provide customers with a special natural fruit and vegetable drinks for consumption in order to achieve nutritional and beauty and weight loss, and through the care of the external and internal adjustments to achieve the internal and external beauty.
3. Rich product range
Euromonitor has more than 20 series, nearly 300 products (hospital products and guest products), the products are made of fresh plant fruit and vegetable extracts, and refined with plant active ingredients, with good quality. The product positioning is moderate, can meet the different levels of customer demand.
4. A complete range of care programs
In addition to the characteristic fruit and vegetable mask care, Euromonitor has developed a unique beauty and body care program under the unremitting efforts of researchers. (Hand, eye, neck care, lymphatic drainage, ovarian maintenance, aromatic SPA, green health weight loss, detoxification scraping, breasts charming care, buttocks shaping care, spine vitality physiotherapy, yoga, aromatherapy umbilical cord therapy, manicure, color dress up, fruits and vegetables nutritional adjustment, etc.)
5. Unique Care Concept
This new concept of green fruits and vegetables beauty bar breaks the traditional beauty salon business mode. The way of operation, the most safe, healthy fruits and vegetables as skin care raw materials for skin care, beauty, conditioning, is the combination of in vivo and in vitro beauty, is the embodiment of vitality, original flavor, nature.
6. Specialized nursing equipment
In addition to Europe and the United States Yajie unique fruit and vegetable masks and some of the formulas of the fruit and vegetables, according to the customer to join the different levels, the company will be tailored to configure the franchise professional nursing equipment, the use of professional equipment to provide effective body care for the guests, will be the inner conditioning, mask care and body care projects such as the overall combination.
Third, the requirements of the investor
1. brand management concepts and management capabilities;
2. agree with the Europe and the United States Yajie business philosophy, have a strong sense of enterprise, sense of responsibility and entrepreneurship;
3. entrepreneurial spirit and sense of innovation, honesty, hard work;
4. Obedience to the management of the headquarters of the European and American Yajie chain of organizations, with the company's advanced and effective business methods, management mode;
5. Depending on the success of the franchise for their own success, the franchise has to lead the growth of awareness and ability;
6. With a certain place of business and business atmosphere;
7. To be able to fulfill the signing of the contract period of more than one year.
Fourth, the economic benefits of analysis: (to a medium level of consumption in the city as an example)
Class A benefit analysis (franchise fee of 28,800 yuan) to invest in an 80 square meters of fruit and vegetable beauty and leisure bar as a standard
1. According to the daily average of fifteen people into the beauty bar business income consumption calculations, the average person Consumption of 80 yuan. (including drinks, product sales, face, neck, hands, eyes and body care programs)
Daily revenue: 80 yuan x fifteen people = 1,200 yuan Total annual revenue: 1,200 yuan x 350 days = 4,200 yuan
2. Operating expenses:
Personnel wages: four people per month per person 1,200 yuan 1200 yuan x four people x December = 57,600 yuan. Four people x December = 57,600 yuan
Rental costs: rent is calculated at 4,000 yuan per month 4,000 yuan x December = 48,000 yuan
Cost of services: calculated at 80 yuan per person 80 yuan x 20% x fifteen people x 350 days = 84,000 yuan
Other expenses: utilities and taxes, etc., calculated at 800 yuan per month 800 yuan x Twelve months = 9,600 yuan
Total expenditure: 57,600 yuan + 48,000 yuan + 84,000 yuan + 9,600 yuan = 199,200 yuan
3. Profit for the year
420,000 - 199,200 = 220,800 yuan
B Class Benefit Analysis (Franchise Fee of 4.88 million yuan) ($48,800) to invest in a 120 square meters of fruit and vegetable beauty and health museum as a standard
1. According to the daily average of twenty people into the health museum business income consumption, an average of 100 yuan per person. (including drinks, product sales, face, neck, hands, eyes and body care, fitness and other projects)
Daily business income: 100 yuan x twenty people = 2000 yuan Annual total business income: 2000 yuan x 350 days = 700,000 yuan
2. business expenses:
Personnel salary: 1500 yuan per person per month according to eight people 1500 yuan x eight people x December = 144,000 yuan
Rental costs: rent calculated at 6000 yuan per month 6000 yuan x December = 72,000 yuan
Cost of services: calculated at 100 yuan per person, the cost of the product used by each person is not more than 20%
100 yuan x 20% x 20 people x 350 days = 140,000 yuan<
Other expenses: utilities and taxes, etc., calculated at $1,000 per month $1,000 x twelve months = $12,000
Total expenses: $144,000 + $72,000 + $140,000 + $12,000 = $368,000
3. Profit for the year
700000 -368,000 = 332,000 yuan
V. Success Stories
Zhang Yan of Hefei opened a fruit and vegetable beauty bar after doing a lot of publicity work. But then again good products without a fixed consumer groups continue to consume, business will not be long. So, how to do a good job of service, retain existing customers, become an important work of Zhang Yan.
When Zhang Yan first joined, the headquarters told her that the positioning of the fruit and vegetable beauty store should be a professional women's leisure, beauty, communication platform. At first she has not been able to understand how to do leisure and communication. In order to accurately grasp this positioning, Zhang Yan usually on the customer's specific situation for detailed records. She found that most of the customers are women between 25 and 40 years old. Zhang Yan said: "Through the usual chat, I found that many of them have children. I thought that they should be more concerned about their children's education. So, I set up a special bookcase, which collects newer books and newspapers on parenting. The content covers early childhood, childhood and adolescence education, for customers to choose their own reading. Later, this small bookcase became a link between customers and us. Many customers often bring their children to sit here, and some of them will buy some beauty products on their way out. Don't look down on this bookcase, after statistics, come to see the book of customer consumption times per month than before increased two or three times."
Later, Zhang Yan also arranged for beauticians who did not serve customers to help customers take care of their children, bought a lot of toys and play games with them. "Mothers, especially young mothers out to do beauty a big concern is the child who see, so I took the initiative to provide this service. I took the initiative to provide this service. If I can get the children's hearts, the parents will have to come even if they don't want to come." Zhang Yan said proudly.
The effectiveness of this trick let Zhang Yan in the leisure and communication on the service ideas open. Since then, she set up in the store around the green plants in the middle of the customer free self-help area. Here customers can try their own tea, blend fruit and vegetable juice, do their own hand and foot wax therapy. This area is set up to beautify the environment, but also thoughtful for customers to do a good job.
The free sign has always been an important means of attracting customers, but the premise of free is to make more money. Zhang Yan set up a free service program cost is very low, the monthly expenditure budget will not exceed 1,000 yuan. In practice, the actual expenditure of only six hundred yuan, but the 15 or so customers per capita monthly consumption of nearly 200 yuan more. What surprised her even more was that these old customers who tried the free service often brought some friends here for a rest and brought in new customers. Overall, this free service for her monthly income of tens of thousands of dollars.
In order to further close the distance with the old customers, Zhang Yan every customer's birthday, will offer them a small gift, and call the blessing. And with more and more old customers, she also organizes some salon activities from time to time, around clothing, health, beauty and other topics of interest to women to communicate, providing a space for customers to reduce stress.
Customers are most concerned about the effect of beauty, so Zhang Yan's first step to develop new customers is to experience. In order to let the free experience to achieve the tangible effect of recruiting new customers, Zhang Yan came up with a wonderful trick. Experience is free, but only at the scene by the store's beautician to help customers try fruit and vegetable beauty products, do not give away the product, and try the product is only in any one hand and foot local trial. In this way, both to reduce the trial product useless consumption, but also to let the local trial customers obviously feel the difference between use and not use.
In addition to the free experience activities, Zhang Yan and two lingerie supermarket contact cooperation, Zhang Yan store members to the lingerie supermarket consumption can enjoy discounts, lingerie supermarket members to Zhang Yan's fruit and vegetable beauty store to enjoy the same discounts.
In addition to these methods above, Zhang Yan also through the cooperation with television, wedding photography store, the Women's Federation to further expand the number of customers. Now, she can easily earn 40,000 yuan per month.
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