1, cooked products. Shuanghui's cooked products, especially ham sausage, are more powerful, occupying about twice the market share of Jinluo. Shuanghui Wang Zhongwang used to be its trump card product, especially in the southern market. Jinluo performed well in halal products, and the taste of its halal products was well received.
2. Fresh products. Jinluo has obvious advantages in fresh products market, especially in cold meat. Jinluo was laid out earlier in Northeast China, which controlled the local pig market and established slaughter bases and breeding bases in many areas. Jinluo's chilled meat store is large in scale, standardized in management and rich in product categories.
3. In addition, Jinluo has made great efforts in marketing in the past two years. Its advertising style is similar to Yili's, and it has launched a new product "more meat". Shuanghui has always been strong in marketing, even surpassing Yurun.
4. Overall, Shuanghui has an advantage in the cooked product market, while Jinluo has a better performance in the fresh product market and marketing. The final choice depends on personal preferences and needs.