Nowadays, people who visit relatives and friends have begun to look around and buy pleasant gifts when they enter the peak season of holiday consumption. However, due to rising prices, after all, we have to consider our own economic strength. In previous years, that kind of "heavy" gift has been difficult to sell, and decency can only make a fuss about "shell". Recently, when the reporter visited the market, he found that the merchants who were interested in it launched an all-round packaging strategy of "layer by layer" from the inside out, which reduced the content, but strived for exquisite packaging to satisfy the giver's mentality of spending less money and looking good on the face.
A box that can hold 3 Jin will be "full"
Compared with previous years, this year's new year's goods market has not only inherited the tradition of "gift box style", but also set off a wave of "small packaging". No matter coarse grains, dried fruits, tea and seafood, they are all "drilled" into individual small packages of cans or bags, and then put into exquisite gift boxes. Originally, there was a "golden armor" coat, but now there is a mini version of "lining", which makes people sigh-"the gift is really exquisite."
Store foam is equal to sea cucumber.
"Such a big box, just six sea cucumbers?" 1 month 12, in a supermarket in the east of the island city, Mr. Hu, who runs a car repair shop, asked the sales staff of the sea cucumber counter with a big gift box in his hand.
This big gift box is more than 30 centimeters long, more than 20 centimeters high and nearly 20 centimeters wide. If it is full of sea cucumbers, it is no problem to put 3 kilograms. However, there are not many "hard goods" in the big gift box in Mr. Hu's hand. The gift box is divided into three partitions, the bottom of each partition is filled with foam, and there are two plastic boxes on it, each with a sea cucumber the size of a middle finger.
The salesperson of this sea cucumber store said that the price of sea cucumber has been rising all the way since last year. At the end of 20 10, the price of fresh sea cucumber has reached per catty 120 yuan, and that in dry sea cucumber, the price per catty is more than four or five thousand yuan. According to the quality of sea cucumbers, the store priced this sea cucumber gift box from 400 yuan to more than 600 yuan, which fully considered the acceptability of ordinary citizens and the decency of customers.
"Two days ago, there were customers coming over, and it was too expensive to pack 6 pieces. Let's change it to 3 pieces and order 80 boxes at a time, which is both beautiful and upscale!" The salesperson said.
Pots and boxes replace bags in wholesale markets.
A similar situation also appears in other holiday consumer goods. In a big supermarket, a kind of beer from abroad has been changed from the original 12 bottle to 5 bottles, and the price of a box is 198 yuan. Gift boxes for tea, meat, dried fruits, fruits, beverages, seafood, etc. also have reduced contents. Even the wholesale market, which has always paid attention to material benefits, has also blown up the packaging "exaggeration".
Mr. Wang, the owner of Zhenhong Dried Fruit Store, who is engaged in the wholesale business of dried fruits, told the reporter that according to the current price, 1 kg of ordinary raisins 10 yuan, if canned, it would have to be 14 yuan a catty. Compared with the previous bulk wholesale, this sales method can make more money. And selling 1 box alone, plus six transparent plastic cans for 20 yuan, is another profit. "This year, a new batch of cans and gift boxes have been specially added, which is a new practice. Gifts look weighty and easy to sell." Boss Wang said.
"It's expensive to buy this year, and you can't lose face when visiting relatives and friends, as long as the packaging looks good." Ms. Ren, who lives in Gutian Road, expressed the voices of many citizens. Merchants are also happy to do what they want. 1 1 On the morning of, the reporter saw in a shop in Ningxia Road that although dried fruits such as melon seeds and nuts were sold by weight in bulk, every dried fruit in bulk was actually packed into mini-packages.
"Value-added" 68 yuan after calculating the detailed account packaging
In another store on Ningxia Road, a variety of different gift boxes have been placed in the eye-catching position of the store. Among them, a gift box named "five blessings" includes shredded pork strips (220g), small yellow croaker (110g), beef juice (2 10/0g), duck gizzard (280g) and chicken feet with mountain pepper (300g).
When the customer came in, the salesperson said that "the price of a single purchase is similar to that of a gift box, that is, the money of multiple boxes". According to this, the reporter found that if bought in bulk, the above five snacks only cost 129.8 yuan, but after a layer of packaging, their value has increased sharply to 198 yuan, much worse than that of 68 yuan.
The coarse grains originally in bulk were also covered with "golden armour". In the miscellaneous grains promotion area of Jiashike Supermarket, mung beans, millet and other miscellaneous grains are packed into plastic bags of 1 kg or 8 taels, and 8 bags are put into a gift box marked with the words "Fashionable and healthy gift giving". In this way, the price of miscellaneous grains becomes 168 yuan.
There are a lot of tricks in the gift box.
"With exquisite packaging, it looks clean and convenient, plus the gorgeous gift box, it is very face-saving when giving gifts." When buying gift boxes, many citizens are accustomed to paying too much attention to "visual effects", on the contrary, they don't care much about the quality. In this way, some merchants have put their minds on the gift box for profit. If you observe carefully, it is not difficult for consumers to find some of these tricks.
Melon seeds "favored" to replace walnuts
The reporter noticed in some shops selling dried fruits that the heaviest snack in the gift box is often the one with the lowest price. For example, the mountain pepper and chicken feet in the "five blessings" gift box have the most weight, but the lowest price. The price of peanuts in another "Nut Carnival" gift box is about 37 yuan lower than that of the most expensive hickory, but its weight is 1.7 times that of hickory. In this regard, a store engaged in online gift box sales broke the mystery-"It is the manufacturer's' hidden rule' to match the delayed sales in the gift box, or to make the price high less, otherwise how can we make money?"
Miss Guo of a food marketing company in Beijing also said that in order to cope with the cost problem caused by rising prices, merchants usually do both "lining" and "face" when making gift boxes. "The box remains the same, and the contents can be decorated less. If the gap is too big, the gifts will be stuffed, so it will look full." Miss Guo introduced that it is a common way to spend more money to make the gift box more upscale, bigger and better looking. In this way, although the net weight of the gift box has not changed, the visual effect will be obviously different. In addition to attracting attention in the appearance of the gift box, it is also a common practice to replace the products in the box with low-grade goods. "For example, if you remove expensive products such as dates and walnuts from the dried fruit gift box, you can replace them with low-grade products such as melon seeds, or two good apples plus four poor apples."
Luxury packaging boxes are on sale.
Similar hidden rules have been brought into full play in the tea market. For example, vacuum packaging bags, tea buckets and gift boxes of tea can all be sold from the market. After putting on luxury coats, the original Jin of tea in 40 yuan will also look much more noble, and its value will rise several times and ten times.
"There are all kinds of packaging bags, and the price of packaging gift boxes and bags is fixed. The key depends on what price of tea you buy. Of course, ordinary tea leaves can also be packed with advanced boxes according to your requirements, and you can't see them at all when giving gifts. " Mr. Zhao of Fushun Road Wholesale Market pointed to a pile of colorful packaging bags and told reporters that after the bulk tea leaves were vacuumed in small bags, they were repackaged in small boxes or cans, and finally put into luxury gift boxes, so that the price would go up.
The reporter noticed that there are no less than 15 kinds of packaging bags provided by Mr. Zhao, mainly Laoshan tea and Guanyin tea. On the packaging bag, the words "3A", "Premium" and even "1725 Chakui" are very eye-catching.
In order to verify his statement, Mr. Zhao also took out a small sample of vacuum packaging. "Don't see what kind of tea is in it. Isn't it nice to give a gift? If it needs to be repackaged, the quantity should not be too small, otherwise we won't make much money. " According to Mr. Zhao, the price of gift boxes ranges from 10 yuan to 100 yuan, and some tea shops and companies in the urban area buy goods from here, and the business is very hot when it comes to holidays.
"We don't advocate luxury packaging. From the perspective of real life, simple and humanized packaging is also a trend." Relevant persons from Qingdao Industrial and Commercial Bureau reminded that from the market inspection, the situation that gift boxes are short of weight and shoddy has been repeatedly banned. When buying gift boxes, citizens should also carefully select them with their eyes wide open.