McDonald's as a well-known American fast food franchise, each year's franchise policy is a matter of concern to the majority of franchisees, because there are too many franchisees want to join such a lucrative and popularity-earning brand, and here's the McDonald's 2019 franchise policy. McDonald's official website
First of all, McDonald's 2021 joining fee is set at about 400,000 yuan, this joining fee is the national unified price, so for the first-tier cities of the franchisee, this cost may be okay, more acceptable, but for the second and third tier cities of the franchisee, it may appear to be some of the burden of a heavier, but the good thing is that the McDonald's single product selling price is also the national Uniform, and the annual launch of new products selling price is also increasing year by year, so although the second line of the following cities need to bear with the first-tier cities franchisees the same joining costs, but at the same time can also enjoy the same profits with the first-tier cities, so it is only the initial joining costs will be higher, on the speed of return, in fact, is the second and third-tier cities will be more advantageous.
Secondly, McDonald's for the franchisee's store area requirements have some relaxation, before are required to be more than 160 square meters of large stores in order to pass the audit of its stores, but now to join the store only requires more than 100 square meters on the store, there is such a change is because with the process of China's urbanization more and more quickly, in fact, in the center of the urban area of many large cities has been difficult to find 160 square meters of vacant stores, plus China is a very special market, because the takeaway industry in China is very developed, a large part of the consumer base from the physical store consumption to online consumers, so McDonald's store requirements are not necessary so big.
At present, McDonald's does not restrict county-level cities are not allowed to join to McDonald's, so county-level cities want to join McDonald's franchisees can submit an application, in fact, with the improvement of China's national standard of living, McDonald's, although the per capita consumption of more than 50 yuan, but it is also definitely the level of the county-level city consumers can afford to consume, and in the county-level cities, the brand franchises are more The lack of environment, McDonald's presence will have better traffic, so McDonald's has always been very encouraging to join the franchisees in county-level cities.
In short, McDonald's 2021 joining policy throughout is a more relaxed joining policy, so this year want to join McDonald's franchisees will not be like the previous years have so much pressure to join, if you can find a better location of the store can apply to try, after all, McDonald's profits are sure to make the franchisee satisfied.