As a national time-killer short video APP, Jitterbug is currently on fire.

We can see the drip, Meituan takeout, Jingdong, Tmall, Ma's nest, Audi, Volvo, millet phone and so on respectively in the jittery sound all kinds of show each marketing and publicity sets, so how does the liquor in the jittery sound marketing play?

The booming market status of the liquor industry:

"Two micro a jitter" is the main battlefield of the current social media marketing, but also a necessary marketing rules. The wine industry is no exception. When many people are jealous of other people's explosions, many wine brands began to layout the jittery voice.

Wine, Jiang Xiaobai, Yanghe, Luzhou Laojiao, Jiannanchun, small yellow bottles of weak alkaline wine and so on wine companies and brands have been early in the jittery voice to play the marketing, although has been stationed in the jittery voice of the wine industry brand jittery voice style is very different, but each has its own explosions and highlights of the video, and has begun to enjoy the dividends of the jittery voice.

Of course, the best application of jittery marketing in the wine industry is the Xi'an bowl wrestling wine, bowl wrestling wine fire jittery, became one of the must-see attractions in Xi'an, was jokingly referred to as "a wine seller to save the life of a village of bowl sellers.

But in addition to the above several wine companies, most of the wine industry brands have not kept up with the rhythm of jitterbugs, which is the wine industry has been criticized for lagging behind the marketing of traditional performance, when the catering, tourism, automotive, real estate and other industries have been in the jitterbugs play in the wind and water, the wine industry has only begun to take action. And objectively speaking, compared to other industries, the level of wine industry brands to play jittery marketing is not very good, most of the enterprises, although stationed in the jittery, but in fact is not very good at content marketing, either the number of fans is very small, or less interaction, or content is not enough to attract eyeballs.

How can wine companies play with Jieyin:

For the wine industry, there are many scenarios to connect and interact with Jieyin, but most wine companies haven't tapped into them yet. And for now, in front of the huge blue ocean market, whoever kills out first can seize the head advantage.

1. Wine enterprise field shooting, brewing process revealed

Wine culture has an important inheritance in the history of China's civilization development, which also led to the drinking scene frequently appear in most people's lives, but people do not have direct contact with the opportunity to wine enterprises, have not seen the appearance of the enterprise, have not seen the wine is how to brew, in addition to their own often drink the wine there are those good wine? From the plant to the product, the elements of the wine company itself are scarce material in themselves.

The brewing method, the production process, the production plant, the brewing museum, the layout of the plant, and so on, these are very unique subjects.

2. Characteristics of wine companies

Each wine company has its own unique characteristics.

3. Wine company webcam portrayal

Many wine companies used to be state-owned enterprises. Most wine company executives are portrayed as solemn and serious. In fact, everyone's image should be three-dimensional. In addition, the wine company executives themselves have accumulated a high reputation, they are the "net red", and have great influence.

4. Combine the resources of the wine company and play the ShakeYin "challenge"

Doing activities is probably the most effective marketing tool. The most common way to use Jieyin is to launch a "challenge". Challenges are short video competitions in which friends compete to spread a brand's voice with a certain song, dance move, or something else.

For most wine companies, content marketing is more about spreading the brand, getting a good impression among friends, occupying users' minds, and getting everyone on the national app to increase their brand exposure and activity.