Valentine's Day Hotel Catering Activity Planning Scheme 1 1. Purpose of the activity scheme:
Enhance the popularity and brand image of catering hotels.
Two. Theme of the programme of activities:
Theme 1: "Suddenly meet a more beautiful you" is the theme.
The theme of this activity is "Breaking the traditional life and creating romantic surprises", which caters to the white-collar workers' yearning for romance, surprises, humanity and making friends. Therefore, the theme of "suddenly meeting a more beautiful you" is drawn up. One is to clarify the basic elements such as the background and time of the activity literally, and the other is to meet the psychological demands of the target group as a gimmick, so as to attract consumers' attention and be smooth and smooth.
Theme 2: The theme of "Romantic Year"
Third, the activity planning strategy:
According to the background of holiday marketing, locate the middle and high-end people aged 20-40; When they eat in restaurants, they not only hope that the food is delicious, but also pay more attention to value-added factors such as environment, atmosphere and culture. Their consumption expectation is: Is the meal delicious? Does the restaurant have style? Is it fun? Is there a discount? What spiritual benefits did it bring them?
Fourth, the activity time:
20xx 2. 14 -2. 16
Verb (short for verb) Location:
Tentative inside and outside the restaurant.
Sixth, activity orientation and tonality.
1. Positioning: A xxxx marketing activity with the widest influence, the largest number of people, the lowest participation threshold and the most topical culture, targeting middle and high-end consumer groups aged 20-40.
2. Tonality: a wide range of styles, cultures and fashions.
Seven. Activity form
2. 14 -2. 15, the consumption amount reached XX, and the coupon rebate → intuitive profit promotion extended the sales cycle of this restaurant.
2. 16 Valentine's Day theme activities → set off the audience, create news topics and expand popularity.
Eight. Activity content
With the theme activity of xxxx as the main line, supplemented by the previous coupon rebate promotion, a three-day theme marketing activity of "It's more beautiful to meet you suddenly" was launched, and a single dating party of "Meeting you suddenly" and a couple dating party of "Year of Romantic Remembrance" were held on February 16.
20-40-year-old single group-"suddenly meet you more beautiful" large-scale single dating party;
All singles can participate in the large-scale single dating party held by XX Catering Hotel on August 16, with high-level dating, humanistic and romantic restaurant atmosphere and creative and interesting activities, providing you with the most comfortable theme party for finding the perfect partner.
As long as you have a partner around you, you can attend the couple-themed party held in XX restaurant on February 16. Couples and lovers are in a crowded platform and space.
Anyone who makes friends on the day of the event can enjoy a 50% discount on food and beverage. (The specific discount depends on the restaurant. )
Couples and lovers aged 20-40-"If you go to a restaurant for a romantic night on Valentine's Day, you can get a 50% discount. Customers whose wedding anniversary is February 16 can enjoy the free couple package provided by the restaurant as long as you dare to tell your romantic love story.
Nine, the scene atmosphere creation
First, the restaurant peripheral layout
① Design of Queqiao → Add the cultural atmosphere of the restaurant.
Creative design of a large-scale magpie bridge gate at the entrance of the catering hotel will increase the humanistic customs and festival uniqueness of the catering hotel through the cultural customs of the traditional xxxx Xiangqiao Club. In order to attract consumers' attention, and strongly invite well-known local photography agencies to join in, leaving the most beautiful figure for every consumer who enters the store.
② Creative layout of Cowherd and Weaver Girl → Create more publicity topics.
Combining with the characteristic modeling figures of Cowherd and Weaver Girl at the entrance of xxxx Magpie Bridge, it not only intuitively increases the style and culture of the restaurant from the external environment, but also provides consumers with the opportunity to take photos as a souvenir, so that photos can be handed down as an effective way of restaurant word-of-mouth publicity.
(3), antique publicity column → point out the theme of the event.
Abandon the traditional columns in China, creatively design antique publicity columns according to the marketing theme, and affix "Crossing xxxx Night; The theme slogan "Meet a more beautiful you" has played a role in promoting activities and creating an atmosphere.
B, the hall environment atmosphere layout
① The layout of China lanterns.
Chinese lanterns are placed in the lobby and main aisle of this restaurant, which adds to the humanistic style of the hall.
(2), modelling propaganda flag layout
According to the marketing theme, the picture and content of the flag are designed and publicized in a unified way, and they are arranged in an orderly way with creative shapes for the promotion of activities and the creation of atmosphere.
(3) Modeling and layout of photo receiving table
According to the actual scene, set up a photo collection desk (initially designated as the front desk), and decorate it with the theme of activities, such as sign-in board, modeling veil, X exhibition frame, etc.
(4), zoning stage modeling layout
According to the actual restaurant site, the zoning planning and design, stage creative modeling design and layout are carried out.
(5), light and shadow art equipment layout
According to the actual restaurant venue, lighting equipment, light and shadow performance equipment, etc. I need it on the day of the event.
X. valentine's day activities and procedures
(single area)
Take a beautiful photo on Valentine's Day evening-invite famous local photography agencies to join us and take photos in front of the restaurant. First, admission as a xxxx activity can quickly gather popularity and create publicity topics; Secondly, the photos taken have the unique information of the restaurant and can be used as an effective carrier for word-of-mouth publicity among the target consumers.
Enjoy a unique literary feast. On the day of the xxxx theme event, put in a cultural performance that is integrated with the restaurant culture, and quickly enhance the participation enthusiasm of the participants.
7-minute romantic heartbeat-the main link of single dating parties in this area, with the name of "7-minute romantic heartbeat" and the dim lighting style of the restaurant as the foil, all customers present have 7 minutes of "looking for a partner", which is full of surprises, challenges and fun.
Perfect Meeting on Valentine's Day Night-The melodious music performance of 15 minutes during the event set off the atmosphere for the whole event.
B, lovers' area
Take a romantic photo on Valentine's Day evening-invite famous local photography agencies to join us and take photos of every couple who enter the store for consumption at the restaurant gate. First, admission as a Valentine's Day activity can quickly gather popularity and create publicity topics; Secondly, photos with unique information of restaurants can be used as an effective carrier for word-of-mouth publicity among target consumers.
Looking for 5 pairs of perfect love-looking for 5 couples who got married on Valentine's Day in the whole city, telling their romantic love stories on the day of the event, and enjoying the xxxx perfect couple package specially provided by the catering hotel for free, which is the main link of the couple's party.
Romantic aftertaste of Valentine's Day-As long as you are a couple and have a partner on the day of the event, you can get a 50% discount when you go to the restaurant. Couples who get married on Valentine's Day can enjoy the perfect couple package, romantic wedding anniversary, perfect love story and share blessings free of charge.
XI。 publicize
Poster promotion theme: "It's more beautiful to meet you suddenly"
Propaganda copy: "Are you used to being busy? Do you want to find a quiet place to relax?" ? Are you single and want to know when you can meet the perfect partner? Accustomed to ordinary life, do you also want to harvest some surprises on Valentine's Day? Is it an elegant lady? Or a romantic genius? Come to XX restaurant and meet your love (tell your perfect love) ". (The specific advertising performance needs to be planned and designed according to the actual details of the catering hotel)
Valentine's Day Hotel Catering Activities Planning Scheme 21. Activity Purpose
Romantic Valentine's Day is coming, and it has penetrated into the hearts of countless young people with attractive charm. More and more couples choose this day. However, with the changes of times and people's ideas, Valentine's Day belongs not only to lovers, but also to single young people. Single youth can take this day as the starting point of their love and find the true love in life. Grasp the classic, romantic and affectionate program theme, and strive to tap the business opportunities of Valentine's Day. At the same time,
Second, the theme of the event: (If you love, please love deeply)
Romantic Valentine's Day, Singles Day. Let single men and women no longer feel lonely on Valentine's Day, and give them a chance to try to find fate.
Three. Activity patterns and requirements
Activity time: 20xx February 14
Venue: main venue: multi-function hall.
Secondary places: hotel restaurant, guest room, KTV, sauna center.
Activity features: 1. The hotel will hold a theme activity called "lovers' glass bottles" on Tanabata: the hotel will provide colored glass bottles, and couples will write their love stories on paper, then put them in bottles, tie them with ribbons and give them to each other. This kind of marketing activity has low cost and good effect.
2. For single young people, the hotel will let participants wear a single ring made exclusively by the hotel when they check in, which will represent him/her to participate in this activity, and also send a signal that he/she is single and looking for love.
3. The hotel will write the name of each single young man on a small piece of paper, then put it in a box, and a single young woman will draw a pair, and then separate activities until dinner, so that both parties can know each other freely. Entertainment places can be hotel cafes, entertainment centers or cinemas.
Four. Activity content
1. There are eight "couple suites" in the hotel, each of which costs 999 yuan per night, giving 1 1 rose, a box of chocolates and a bottle of champagne.
2. There are eight "lovers' boxes" in the food and beverage department, and 520 yuan has ordered packages such as stewed China wood frog, shredded belly wings and papaya in golden soup.
Chinese and western food: smoked duck breast with golden garlic and black pepper, blueberry yam (2 copies); Snacks: like raw pumpkin, fruit, fresh fried juice, cold dishes; Free red wine and a bottle of fine chocolate.
3. There are eight "pink couple suites" in the sauna room, each with 2 18 yuan per night, and 8 roses and a box of champagne are presented.
Verb (abbreviation for verb) specific activity
February 13:
In the afternoon, couples and single young people staying in the hotel will stay in the hotel one after another. For single young participants, the hotel will let him (her) wear a single ring made exclusively by the hotel when he (she) stays in the hotel to represent him (her) in this activity, and at the same time send a signal that he (she) is single and looking for love.
(1) lovers
1. Before dinner, couples took part in a theme activity called "lover's glass bottle" organized by the hotel: the hotel provided colored glass bottles, and couples wrote their love stories on paper, then stuffed them into bottles, tied them with ribbons and gave them to each other.
After dinner, couples can go to the "pink couple suite" specially set up in the sauna center. 2 18 yuan per room per night, 8 roses and a box of champagne.
(2) Single men and women
1. Hold a cocktail party in the multi-function hall in the evening. Single participants introduce themselves and get to know each other. The hotel will write the name of each male single youth on a small note, then put it in a box, and the female single youth will choose and match, and then split up and match. Both sides can get to know each other freely. Entertainment places can be hotel cafes, entertainment centers or cinemas.
2. At eleven o'clock, release the sky lantern (Kongming Lantern) in the shape of love, put your hands together, make a wish, and the hotel will cooperate to light fireworks. The perfect day ended smoothly.
65438 February 2004
(1) lovers
At noon, couples can enjoy lunch for two in their own suites, and the hotel will provide free room service.
In the afternoon, couples can enjoy the mellow afternoon tea and exquisite snacks provided by the hotel for free.
At the dinner party, couples can enjoy the reserved set meal in the "lovers' box" and get a bottle of red wine and a nice chocolate.
4. After dinner, couples can sing love songs in the lovers' box of KTV, and they can also enjoy the Valentine's Day discount with couples' coupons. Couple discount coupons are designed as unisex coupons, which are valuable, such as bookmark coupons.
After playing songs in K, couples can stay in the "Couples Suite" specially launched by the hotel and get eleven roses, a box of chocolates and a bottle of champagne.
(2) Single men and women
1. Lunch is a simple buffet, allowing participants to continue to make their own fires in a relaxed atmosphere.
2. After lunch, boys choose girls to complete the second pairing of men and women, and the pottery teacher teaches couples to make handmade pottery as a Valentine's Day gift.
3. Then, in the multi-function hall of the hotel, there are two competitions for single aristocrats, namely, "running behind your girlfriend's back" and "lovers touching". A buffet is also provided. Participants dress up and bring their bachelor rings into the venue, and the winner can get a free hotel room for one night. The room standard is selected by the winner.
4. Before dinner, it is a big confession of love, and the lover lock can be given to the confessed party.
5. If the pairing is successful, you can stay and enjoy the Valentine's Day dinner provided by the hotel! After that, you can make a wish on the wishing tree, lock their love on the stone wall of the "Tianya Haijiao" and take photos as a souvenir. Love is long-lasting. Unsuccessful people can check out and leave by themselves.
6. Next, the remaining men and women can make wishes. In the romantic candlelight, both parties write down their wishes, and then put them into a couple wishing bottle prepared by the hotel for the couple.
Six, the scene layout
1. Outfield environment dressing: two themed couples hang heart-shaped bottles on trees, and the Valentine's Day arch is arranged at the entrance of the hotel, with striking vertical width, so as to seize the peak of people flow near the hotel and adopt word-of-mouth marketing to attract potential couples around the hotel.
2. Create an internal atmosphere:
First, the romantic atmosphere layout of the restaurant
① Red Love Arch: A red love balloon arch is arranged at the entrance of the western restaurant, so that couples can slowly step into the western restaurant from the love arch, which means stepping into the world of love.
The western restaurant is carefully decorated, creating a romantic atmosphere, exquisite dining tables, candles and flowers, so that couples can enjoy the sweet moment of love under the romantic and elegant melody when dining.
(3) Music tracks should be specially selected, elegant and popular, suitable for the romantic atmosphere of Valentine's Day night, so that couples can relive their love in the touching golden songs, find love in the artist's beautiful performance, and silently play the melodious piano sound, so that couples can immerse themselves in the romantic and beautiful atmosphere.
B, the hall environment atmosphere layout
Lantern layout: Chinese lanterns are set in the lobby and main aisle of this western restaurant to increase the humanistic style of the hall.
(2) Layout of modeling and publicity flags: The images and contents of the flags are designed and publicized in a unified way according to the marketing theme, and are arranged in an orderly way with creative modeling for event promotion and atmosphere creation.
(3) Shape layout of the photo collection desk: Set up the photo collection desk (initially designated as the front desk) according to the actual site, and make shape layout of its activity theme, such as sign-in board, modeling gauze curtain, X booth, etc.
④ Zoning stage modeling layout: according to the actual restaurant venue, zoning planning and design, stage creative modeling design and layout are carried out.
⑤ Light and shadow art equipment layout: According to the actual restaurant venue, arrange the lighting equipment and light and shadow performance equipment needed on the day of the event.
C. Room layout
Provide a hotbed of lovers with red and pink as the main colors, and put a bunch of fresh and fragrant roses on the bed and table (the color of the roses is the same as that of the hotbed). The number of roses is determined by the customer. Toilet candlelight romantic arrangement (room petals) flowers.
D. The aisles are everywhere.
Candle lights are also used on both sides of the corridor, which makes people feel that they are on the road of love; In the singles club, you can put lights around and put real candle sailboats on each table.
Seven. budget
Colored glass bottle 5 yuan /300X5
Single ring 100 Yuan/piece 300X 100
Rose 200 yuan/batch 200X40
Chocolate 150 yuan/batch 150X60
Lover lock 100 Yuan/200X 100.
Lovers Tree 200 yuan/tree 200X2
Balloon 10 yuan/Bao 10X 10
Candle 6 yuan/Pack 6X 15
Eight, advertising
Nine, news reports
"Red clouds return to the golden rooster, and the bright moon hangs a jade hook." Longxing invited lovers all over the world.
"There are clouds in the sky, and autumn in Han Yin is the same. How many joys and sorrows, and on this night every year. " July 7th is Chinese Valentine's Day, which is the most romantic traditional festival in China. There is a reunion between heaven and earth, year after year, tonight, and I hope it will last forever. I just want to tell you that my special feelings for you will never change in my life!
Valentine's Day Hotel Catering Activities Planning Scheme III. Activity Background
February 14 Valentine's Day is coming. Every hotel is trying to create romantic and warm programs for consumers. For many years, it has been sending roses and chocolates to build a place to convey the information of this plan to consumers.
According to the operating characteristics of our villa and the consumption habits of regular customers. This year, we have formulated the following Valentine's Day promotion plan for the general office to review.
Second, the theme of the event
Dongguan Mountain Villa xx Valentine's Day Pink Tour
Rose, pink, story
Third, the activity time
65438 February 2004
Fourth, the venue
Main venue: Lijun Club
Secondary location: guest room sauna room
Verb (abbreviation of verb) activity method
1. Create a warm and charming love palace for consumers through romantic scene layout;
2. Set up a "lover's message board" for couples to write their love words on.
3. Distinguish the identity of singles and lovers by hanging colored light sticks on their bodies. Singles can participate in the "Couple-to-Couple Touch" activity held in the lobby (with the activity plan attached).
4. Set up a "pink couple suite" in the guest room and sauna room, cleverly arranged, and give roses, chocolates, champagne and double breakfast.
5. Sprinkle the contents of the couple's chicken tail.
Sixth, atmosphere creation:
Nightclub: 1, the gate is made of pine branches, flowers and pink snow gauze into a heart-shaped arch.
2. The theme of the activity is marked on the beam that enters the door.
3. Set a 4× 2m "Couple Message Board" on the glass wall on the second floor.
The hall is decorated with pink chiffon, roses and pink balloons.
Guest room and sauna room: decorated with pink chiffon, roses and pink balloons.
Valentine's day hotel catering plan 4 I.2. 14 theme:
Romantic Valentine's Day, Singles Day. Let single men and women no longer feel lonely on Valentine's Day, and give them a chance to try to find fate.
II.2. 14 market positioning:
The high-paying class and senior white-collar workers who are still single are further promoted to the social middle class.
III.2.14 Campaign slogan:
Today is Valentine's Day, 2. 14, farewell to bachelors.
Four. 2. 14 activity implementation plan:
1. The participant checked into the hotel in the morning and brought a single ring made exclusively by the hotel, which represented his participation in this activity and also sent a signal of single looking for love.
2. Have a barbecue party indoors at noon. Participants introduce themselves and get familiar with each other. At this time, the girls choose their favorite objects one by one to complete the first speed dating between men and women.
Partners can get to know each other freely until dinner. Entertainment places can be hotel cafes, entertainment centers or cinemas.
4. A night masquerade ball is held in the hotel, and a buffet is also provided. Participants are dressed neatly and wear a ring to enter the venue. Talented people can take this opportunity to show on stage, or they can pay attention to it silently and find their partners. At the same time, it is also a good opportunity for successful speed dating men and women to deepen their understanding.
5. In the middle of the night, fly a sky lantern (Kongming Lantern) in the shape of love into the sky, put your hands together, make a wish, and the hotel will cooperate to light fireworks. The perfect day ended smoothly.
Valentine's Day Hotel Catering Activities Planning Scheme 5 xx Valentine's Day is coming. In order to improve hotel management level and establish hotel brand awareness, our department plans to carry out the following activities according to the actual situation of the market and hotels:
First, the activity time:
20XX February 14
Second, the activity name:
"Love is xx, meet xx"
III. Contents of activities
3.1) "xx" large intimate dating party, looks perfect.
The hotel's 500-square south square is carefully decorated with various leisure tables and chairs. The square plays soothing romantic background music. Guests staying in the hotel can enter for free with their room cards, and other customers can enter with their admission tickets. There are beverage sales points, snack sales points, xx commodity sales points, etc. All the guests who come here have the opportunity to draw a surprise prize xx worth 5000 yuan of jewelry. In addition, all men and women who have successfully dated will be given a beautiful gift as a souvenir.
3.2) Guest Room:
On the day of the event, the special room "xx" was specially launched, and the superior queen bed room in Building 1 was 428 yuan/room. The next day, breakfast buffet for two people was presented with a beautiful rose, a beautiful red wine, a beautiful lollipop and two tickets for XXXX performance.
3.3) Catering:
Galaxy restaurant launched
277 yuan xx Valentine's Day package (including two-person package, a glass of red wine and a rose)
577 yuan xx Valentine's Day package (including two-person package, a glass of high-class red wine, a bouquet of roses and a box of chocolates)
777 yuan xx Valentine's Day package (including value-for-money package for two, a bottle of imported high-grade red wine, a bouquet of roses and two tickets for Dahexiu Store)
Gong Yue restaurant
On the day of the activity, you will receive a rose when you spend 77 yuan in Gong Yue restaurant.
Third, the implementation details
3. 1) Please contact the purchasing department to buy gifts (such as roses, chocolates, red wine, etc.). ) required for activities.
3.2) Please ask the Food and Beverage Department to list different packages and decorate the dining table appropriately. Please ask the person in charge of the snack city and Jiuqu restaurant in the food and beverage department to collect relevant items according to the activities and cooperate with them.
3.3) Please ask the Finance Department to inform all catering cashiers and make discounts.
3.4) Please ask the Front Office Department to actively promote xx special rooms to individual customers and introduce relevant contents; Please ask the housekeeping department to collect relevant gifts to cooperate with the activities.
3.5) The planning department designs and produces tickets (lottery tickets) for the party, 1 seat, 2 lobby posters and related publicity.
3.6) Please ask the banquet department to arrange the banquet venue in advance, and cooperate with the planning department and the engineering department to arrange the venue.
Fourth, promote publicity.
Posters and leaflets in the hotel
Hotel official website and friendly connection website
Floating advertisement in Shangdu Information Port (one month)
Dahe Daily Quarterly Color Edition +600 Words Soft Text
Fashion magazines are hard, wide and soft.
Street light box film
Target customer SMS
Verb (abbreviation of verb) cost budget
Up by 2 yuan /X 500+0000 yuan.
Chocolate 50 yuan X 20 boxes 1000 yuan.
Lollipop 50 yuan X 10 500 yuan.
Red wine 150 yuan X 10 sticks 1500 yuan (sponsored by wine merchants)
High-grade red wine 300 yuan X 10 3000 yuan (sponsored by wine merchants)
Exquisite gift 200 yuan x200 40000 yuan (sponsored by the enterprise)
Banner/Poster 80 yuan
SMS promotion is 0.04 yuan/article X 60480 articles and 2400 yuan.
Ticket sponsorship for Dahe Xiudian performance (/kloc-less than 0/00 tickets, non-replaceable)
Jewelry sponsorship
Small gift hotel inventory gift
Dahe Daily, Shangdu Information Port and Fashion Magazine are about 68,000 (full replacement)
Total: 2,500 yuan (excluding replacement)