The McDonald's team said that voice recognition skills can make fast food "faster" and help the company get customers services in time.

McDonald's demand for pronunciation skills can be traced back to the "drive through" civilization in the United States. Known as the "country on wheels", almost everyone in the American family has a car. Many fast food restaurants are used to building pioneering passages next to them. Customers stop by car without getting off the bus, communicate with the clerk through the walkie-talkie, order food and get food. As for some late-night fast food restaurants opened in remote addresses or operated 24x7, it is a great test for the manpower demand of window service personnel. Apprente's voice skills are in line with the demand of "ordering food". In the past two years, Apprente has always been committed to developing the skills of understanding "disorder, multi-language, multi-accent and multi-item dialogue sequencing". It is estimated that this purchase will accelerate the purchase experience of McDonald's "drive through" customers, obtain faster, simpler and more accurate orders, and greatly reduce human capital. In order to embrace the wave of skills, McDonald's even set up a new internal team called McD Tech Labs. The company indicated that it would expand its business in Silicon Valley and began to recruit many related engineers, data scientists and skills experts.

"Building up our skill infrastructure and digital talents ... will enable us to satisfy our customers' expectations of continuous improvement, and together, let the service personnel serve our customers more easily and happily." Steve Easterbrook, president and CEO of McDonald's, said in a statement. In addition to Apprente, the layout of this annuity arch in the skill category has been rolled out. Dynamic Yield: The biggest acquisition of fast food restaurants in the past 2 years, with a layout of $3 million. Dynamic Yield is a skill company dedicated to personalized referral. It generally cooperates with brands such as e-commerce, travel, finance and media, and has invented a personalized online experience called Amazon style since its establishment. Dynamic Yield has appeared in official website. McDonald's indicated that it will use this skill to create a more personalized program menu, which can be customized according to the climate, current restaurant traffic and trend menu items. When customers start to buy meals, the displayer can also introduce other items according to what you have selected. The company also indicated that it had conducted tests at several addresses in the United States in 218, and the plan began to be implemented in all parts of the United States in 219, and then it was rolled out to international shopping malls. McDonald's also plans to integrate this skill into other digital products, such as self-service kiosks and McDonald's mobile applications. McDonald's is trying its best to pass the most advanced AI skill improvement service. After buying Dynamic Yield, McDonald's nimbly put its skills into use in more than 8, stores. It can invent dynamic menus according to the climate at different times of the day, and then improve customers' purchasing desire. McDonald's said that by the end of this year, this skill will be integrated into almost all tickets in the United States and Australia. "Skills are the key elements of our program called velocity, which can enhance our customers' experience," Steve Easterbrook, president and CEO of McDonald's, said in a statement. "After this purchase, we are expanding our skills and data talents in the future and the speed of inventing more personalized experiences for our customers." Pleshure: 5.4 million dollars bought 1% of the shares, expecting more personalized interaction with customers. Pleshure is a supplier of McDonald's usage program, which McDonald's uses in 48 countries to provide discount coupons and discounts to McDonald's customers. At the end of March this year, McDonald's bought a 1% stake in Plexure for $5 million.