The colors used in the whole picture are red and yellow of the famous McDonald's. The golden "M" is the symbol of McDonald's. There are also searches for McDonald's websites in other countries. In the column settings,? McDonald's not only introduced the history of McDonald's, but also expounded its business philosophy: McDonald's sells more than hamburgers. Is it service? It is also a brand-new fast food management concept. McDonald's has strict store rules. Offenders range from warning or suspension to dismissal. When you visit McDonald's fast food restaurant, you will be greeted by neatly dressed and polite faces and smiles. "Uncle McDonald" waved and smiled at you, made you laugh, and let customers enjoy the warm family atmosphere. Children even regard the restaurant as a paradise and their own world.
& ltbr & gt is the largest fast food chain in the world today. The success of McDonald's company is largely attributed to its unique corporate image strategy. The management concept of McDonald's Company is QSCV, that is, quality, service, hygiene and value. Quality: provide customers with high-quality products; ? Service: quick and agile, warm and thoughtful; ? Hygiene: the store is clean and hygienic, and the environment is pleasant; ? Value: Value for money. ?
Through the logo of KFC, we can see an amiable old man with a smile, black eyes, a gray beard, a black bow tie and a red apron. This old man is Colonel Harland Sanders, the founder of KFC brand. His apron represents the cooking tradition of KFC's hometown flavor, and his smile seems to tell everyone that KFC's food is delicious, safe and healthy. The whole logo is full of happiness and happiness. Moreover, taking people as the logo pattern, it shows a clear "visual power" structure, accurately conveys a unique corporate image, and allows enterprises to be quickly recognized and recognized through the display of different faces.
From the aspect of color, we know that the beauty of this world also begins with color, which symbolizes the signs of nature. For enterprises, color can better show the vitality of enterprises. The color collocation of red, black and white in KFC logo is very visual, which is artistic and emphasizes the distinctiveness of the times. Therefore, color is also an important factor in the success of KFC logo.
Summary: The clearer and simpler modern design is, the stronger its communication and influence will be.