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Why is Deya milk on JD.com so much cheaper than in supermarkets?

Online shopping is generally cheaper than supermarket prices.

Deya milk is a self-owned dairy brand created by Pinwo Food Co., Ltd. under the brand positioning strategy of "selecting pastures with golden milk sources around the world". According to the information published on the China Trademark Network, the Deya trademark belongs to Pinwo Food Co., Ltd., the trademark application/registration number is 6118670, and the registration announcement date is August 28, 2009.