Food business project plan
In today's society, business plan is more and more widely used in life, a perfect business plan can enhance the entrepreneur's self-confidence, so that entrepreneurs are more likely to control the business, more certain about the operation. So do you really know how to make a business plan? The following is my compilation of food business project plan, I hope it can help you.
Food entrepreneurial project plan 1
Project Analysis
Taiwan is the island of food, anyone who has been to Taiwan or eaten Taiwan's specialty foods have returned to Taiwan's food. Casual snacks in recent years in the country is also very popular, made into a national chain of several brands. This shows that consumers are more recognized for casual snacks, especially those with special characteristics are sold better.
I am the characteristics of Taiwan's casual food in the form of promotional sales in shopping malls in the form of high-traffic places, the product price positioning of most of the 20 yuan bag, there are a small number of 50 yuan a bag. The sales method is to try on-site to retain customers, because the product is Taiwan's original, good taste, very tasty, and the price is not expensive, but also in the form of promotional sales, buy 3 bags as long as 50 yuan, people at this time is very easy to be impressed.
Why choose to sell Taiwan casual food in a promotional way?
1. I have helped my friends to sell Taiwanese snack foods, and I have done this kind of sales promotion in different cities' shopping malls as a promoter, and the effect is very good.
2, the investment is not big, I just need to find a suitable place in the mall in the early stage, the main expenditure is the mall rent. My friend can provide sources of goods, if the sale of products can not be returned, and the purchase price will be cheaper than others.
3, in line with the four principles of entrepreneurship: real, practical, operable and profitable.
4, in line with the civilian entrepreneurship eight standards: less investment, quick results, simple operation, easy to control, the market is large, consumption, stable profits, low risk.
5, in line with the local market: this year in Jinan, a large integrated shopping malls have done 10 days of Taiwan casual food show, sales are very good, the taste of the local people's recognition of mass consumption, especially children and the elderly love.
6, suitable for their own: a very good understanding of the characteristics of the product, sales methods are also mastered, and many times trained promoters selling.
Market Analysis
Taiwan's casual food has a strong local characteristics, national cultural elements, and good taste, the price is also advantageous, people will have to spend less money to buy a good quality of things to get the benefits of taking advantage of the psychology. In the past two years, casual food has also begun to enter the big supermarkets and shopping malls, reflecting and sales are very good, but also in the gradual expansion of the number of stores, indicating that people are increasingly recognized by the characteristics of the varieties of casual food. I want to do with the Taiwan casual food and domestic characteristics of casual food, although the same class, but in the origin, variety, taste, sales methods are not comparable, so there is no direct competition.
Entrepreneurial Route
The first step: strive to be stationed in the shopping malls before the Spring Festival, because the holiday New Year's Eve is the peak season, so even if it's not good, it will make the rent back, and at the same time, you can be a very good test of the market, and then according to the market demand, the price, varieties, and promotional methods to make changes.
The second step: stand firm, increase sales, and form a good management model and personnel reserves.
The third step: open a branch in the local shopping malls that are suitable.
Cultural positioning: Taiwan's specialty casual food.
Product positioning: leisure, delicious, characteristics, health, beauty, affordable.
Price positioning: 20-60 yuan, mid-range consumption.
Economic Analysis
1, cost: 20 yuan / bag of food, for example, the purchase price of about 8 yuan, sales can be used to buy 3 bags of 50 yuan.
2, rent: 5,000 yuan to calculate.
3, personnel: 2 people, base salary + commission, to 3000 yuan per person.
4, income: with my past experience in the mall sales, Saturday and Sunday to 3000 yuan per day, Monday to Friday to 500 yuan (conservative estimate), to one month, for example, sales revenue: 3000 yuan × 8 days + 500 yuan × 22 days = 35,000 yuan; Net Profit: 35,000 yuan - 5000 yuan (rent) - 6000 yuan (two-person wage) - 17500 yuan (the cost of goods) = 6500 yuan.
5, investment estimates: 5,000 yuan of display cabinets, rent 15,000 yuan (pay three months), the benefits of 5,000 yuan (looking for the person in charge of the mall), the pre-stocking can be on credit, the minimum investment total: 25,000 yuan. If the payment of goods, the need for liquidity of 10,000 yuan, so that the maximum investment total: 35,000 yuan.
Food entrepreneurial project plan 2First, the purpose and mission of the marketing plan:
The plan is a network marketing plan, the purpose is to make casual food on the network to successfully launch the market in a wide range of casual food network market to get more market share, so as to win the favor of the consumer, to get a bigger
These are the most important things that you can do to make your business more successful.
Second, the product profile:
Casual food's most important selling point of its unique and delicious or to give consumers a good leisure enjoyment rather than supplemental nutritional stuff. Leisure food has three main consumer characteristics: flavor, nutrition, enjoyment, specialty, consumers cover all groups: children snacks, teenagers enjoy, adults and the elderly leisure fun.
As a large and rapidly expanding market, China's casual food market has the following characteristics, but also a few mainstream direction of casual food:
(a) more and more close to people's dietary habits and psychology, to be palatable
1. With soup, easy to chew, and conducive to swallowing and digestion, such as potato chips and mineral water bundled with the sale;
2. To meet the new, seeking change mentality, the human taste buds to continue to the new flavor or texture of the stimulation can maintain sustained satisfaction;
3. Health, although consumers are not very clear on this point, but in its purchase decision-making factors are very important, consumers will be on the functionality of the food has a certain demand based on the function of the different prerequisites to become a market segmentation;
(a) the market segmentation, the market segmentation, the market segmentation, the market segmentation, the market segmentation, the market segmentation, the market segmentation, the market segmentation, the market segmentation;
( (B) from the human purchase and consumption habits and psychological point of view, to enjoy, pleasing to the eye, to meet the dominant heart. That is, "food, color, sex"
1. Convenience, selling point to be close, the purchase process to reflect the concept of leisure;
2. timeliness, to meet the irrational needs of their whim;
3. viewability, leisure is a comprehensive concept, not only to be tasty but also nice to look at, ask the store! Where is the most beautiful? Bulk product area;
4. Participation, everyone has a desire to dominate, delicious and good-looking and then play is even cooler;
Third, the market environment analysis:
1, the current situation of the casual food industry environment
Last century from the 1990s, "foreign "Leisure large-scale entry into the country, after 10 years, the leisure food market has undergone radical changes. Only a class of cookies in 20xx reached 1.5 million tons, annual sales revenue of more than 15 billion, an annual growth of 18.25%. In recent years, China's casual food industry is developing faster, benefiting from the casual food industry production technology continues to improve as well as the downstream demand market continues to expand, the casual food industry in the domestic and international market development situation is very optimistic.
2, network consumer analysis:
(1) network user analysis
With the popularization of the Internet, more and more people are joining the ranks of netizens, netizens 18-24 years old young people accounted for the highest proportion of 37.3%, followed by 18 years old and under (17.6%) and 25-30 years old (17.0%), the netizens in the age structure The age structure of Internet users is still characterized by underage. Students account for the largest proportion of Internet users, reaching 28%.
(2) The rapid spread of online shopping consumption
With the popularization of the Internet, online shopping has gradually become one of the ways of consumption. Online shopping has the characteristics of safety, convenience, speed, is the future development trend. Currently, there are two main service modes of online shopping: c2c platform, which is the e-commerce between individuals and individuals, i.e., the individual merchant-to-consumer mode; b2c platform, which is the e-commerce between merchants and individuals, i.e., the enterprise (or unit)-to-consumer mode.
3, casual food characterization:
① the rise of young consumer groups ② healthy food is dominant ③ casual food varies greatly in popularity. ④ High-income families become the mainstream of casual food consumption ⑤ Fast product renewal.
Four, casual food customer group analysis
Teenage children and young women are the current mainstream consumer of casual food. Corresponding analysis shows that the current fashion food, especially leisure food, is no longer the children's 'patent, adults, especially young women have become the mainstream consumer groups. The survey shows that high school/junior college and college education, 18 to 24 years old young women is to guide the mainstream group of fashionable food consumption, they like to buy more fashionable brands in the purchase of food; on the contrary, 31 to 35 years old age of the male group for the fashionable food is not very "cold".
Fifth, the network marketing profit mode
1, the traditional network marketing profit mode: the establishment of enterprise product website; in the network business platform to open a store; network advertising and marketing, etc.
2, the traditional network marketing profit mode: the establishment of enterprise product website; in the network business platform to open a store; network advertising and marketing.
2, new derivative profit model: blog marketing, microblogging promotion, cooperation with large group-buying sites and so on.
Six, marketing mix:
1, for the product: establish a healthy brand of casual food, and actively promote green organic snacks.
2, for the channel aspect:
(1) in the various sales platforms to open a network store
(2) the establishment of blogs, launch and introduce the corresponding goods
(3) the establishment of microblogging, the promotion of useful and tasty casual snacks
(4) with large group-buying sites to carry out low-priced group-buying activities
3, for the Price:
(1) limited-time discount activities
(2) timed quantitative bidding
(3) points for redemption activities
4, for the promotion of:
(1) free tasting activities
(2) microblogging forwarding lucky draw activities
(3) casual food quiz
open Channel: Alibaba Honest Pass, the cost of 3,688 yuan per year, Alibaba platform for investment, the establishment of corporate websites and distribution sites, the opening of corporate WeChat, corporate blog.
Food business project plan 3First, the project overview
People eat for heaven! Food is always and the public life is the most closely related to the basic elements. However, with the progress and development of modern society, the lack of food safety for a variety of objective reasons for the public to lose confidence, pesticide overload, chemical additives, genetically modified technology continues to challenge the bottom line of human health. Let people eat well is no longer the focus of agricultural development, so that people eat assured that all food is the most essential standard! The new concept of natural food is to use the green water of green mountains without being polluted, strictly control the use of pesticides, fertilizers, planting pollution-free, non-invasive natural plants, after a unique process, sent to people's tables.
This project will involve specialized food, green food, and food testing, and strict management in the form of specialty stores, so that the concept of food safety deep into the hearts of the people.
Second, the team profile
1, the organization how to set up, the name of the organization, the registration area has not been determined, the registered capital of about 10-15 million, affiliation, legal representative, the company's address have not been selected.
2, the company's shareholding structure
3, the company's main business scope of description;
(1) Specialized food (2) green food (3) food testing
4, the company's main management profile;
General Manager: is responsible for the company's operations and development, market coordination and deployment, quality supervision. Market General Manager: Responsible for the company's publicity, the implementation of foreign procurement, management of the management of food and beverage experience store operations.
Business General Manager: responsible for the company's business development, procurement and sales of agricultural products. The management operation of the catering factory.
5, the company's corporate culture, business purposes and service concepts;
Corporate culture: to be a conscientious business, to be a responsible business, to be a doubly trusted business. To create a professional domestic high-grade food sales and processing enterprises, food safety as the mission, love of life as the purpose. Safe food, peace of mind life.
6, the company's development plans, ideas and prospects for forecast;
The company focuses on the agricultural processing industry, but at present a variety of agricultural products sales competition is fierce, and food safety has been ignored by the enterprise few people involved. We will take the safe food as the mission, take the upscale community as the starting point, and sell through the specialty store form. At the beginning of the company's establishment, we will be dedicated to the sale of food to the first place, so that the residents of high-end communities proud, after the establishment of the brand effect to carry out the sale of green food and food safety testing, and ultimately become a chain of high-grade community food companies and become the industry leader and standard setter.
7, the target market and market segmentation analysis;
Upscale communities have a sense of superiority, use this point can be the first to start specializing in food to the elderly, children, pregnant women as the object of sale and at the same time increase the publicity campaign. The formation of the brand after the launch of the popular green food to high-end community stores as the basis for the expansion of the medium community market and the implementation of the company's standards for testing and charging fees.
8, market operations and development strategy, including product development, marketing and marketing strategy;
Starting from specialized food, ladder development to green products and food safety testing. Specialty processing of raw produce, Saturday tour days for the fun of cooking and to drive home the company's demanding safety standards.
9, the company's business model and profit model;
The company's business model for the product sales costs, and food testing business income.
10, the company's core strengths and market competition strategy;
The current market response is less, the lack of publicity, the concept of natural products has not been fully formed, and then increase the degree of publicity and strict control of the product in the case of once everyone recognizes the trust of such a product, the market has broad prospects.
Third, financing plan
1, financing plan, the use of funds
Investment in the form of partners, due to the small start-up capital without loans. The use of funds in the early publicity accounted for 50%, and later gradually reduced.
2, predict the project's financial situation in the next four years (at least three years). Can be listed below. 3, the project's profitability analysis. (1). Calculate the investment margin, internal rate of return (2). Dynamic and static break-even calculation and analysis
(3) sensitivity analysis of the factors affecting, mainly and the impact on the project's rate of return
(4) social benefit analysis IV. Risk Disclosure and Avoidance Strategies
Food Entrepreneurship Project Plan 4A. Business Overview
The main Business Scope:
Industrialized Chinese food (including all kinds of 'Northern Green' freeze-dried food, instant nutritious congee, rice with rice, instant vegetables, instant vegetarian food and blueberry drinks, etc.
Type of Business: New Industry
□ Manufacturing□ Retail□ Wholesale□ Service□ Agriculture
□ New industry□Traditional industry□Other
Second, the personal situation of the author of the business plan
Previous relevant experience (including time):
20××--20××, Tianjin Electric Meter Factory, skilled worker
20××--20××, Paper Company, Accountant
20××--20××, Restaurant, Accountant
20××--20×× Recreation Center, Accountant
20×× - 20××, Health Center, Accountant
20×× - 20××, Food Sales Department, Accountant
20×× ---present Organized "Lucky Three Treasures, Your Store"
Educational background, relevant courses taken (including time):
20××--20××, Tianjin Meter Factory, Accounting
20××--20××, Tianjin Meter Factory, Accounting
20××--20××, Tianjin Meter Factory, Accounting
20××, Tianjin Meter Factory Technical School, Electronic Instrumentation
20××, Tianjin Hexi Vocational University, Accounting Certificate Training
Third, the market assessment
Description of the target customers: fashionable people, office workers in office buildings, enterprises and public utilities, teachers, students, health care workers, patients, and so on.
Market capacity or the enterprise's expected market share: the store is located in the inner ring road, convenient transportation, surrounded by high-rise office buildings, conservatories and so on. According to the report, the fast food industry in 20 × × year to turnover of 200 billion yuan, the instant noodles alone amounted to 23 billion yuan, according to 1% can also be up to 200 million yuan of market capacity, is expected to market share of up to 20%.
Trends in market capacity: As people pay more and more attention to food safety and nutritional fast food further understanding, and our brand and product awareness will be more and more high, reasonable price, market share will increase significantly.
The main advantages of competitors:
1, strong capital, often promotions
2, enter the market earlier, more varieties
3, publicity
4, perfect management
The main disadvantages of the competitors:
1, the high price
2, most of the lack of nutrients, and very few of the green organic food
2, most of the lack of nutrients, few are Green organic food
3, high start-up costs, large operating area
4, more equipment, more manpower
The main advantages of this business over competitors:
1, moderate price
2, green organic food
3, "no kitchen, no cooking, no chef, no need to work point of view" the only way to get a good meal. The only fast food restaurant that can be opened in an office building
4, low investment costs, easy to operate
5, the use of a new composite membership system to join the chain
The main disadvantages of this business relative to competitors:
1, less money
2, late to enter the market
3, publicity must be strengthened
4, management must be more perfect
Fourth, marketing plan
1, product
Products or services, the main features
spicy hot pot, green and organic food, boiled water, a bubble of food
a variety of nutritious porridge, green and organic food, green and organic food. A variety of dishes, green organic food, microwave oven heating ready to eat
A variety of vegetarian dishes, open bag ready to eat
2, price (a little)
(1) Details of the site:
Address, area (square meters), rent or construction costs
Women's Entrepreneurship Center, bungalow, 54, 1,300 RMB /month
(2) The main reason for choosing this address: located in the inner ring road, convenient transportation, next to high-rise office buildings, conservatories, etc., convenient for store consumption and take-away delivery
(3) Sales method (choose one and type it in):
The product or service will be sold or supplied to: □ final consumers □ retailers □ wholesalers
(4) The reason for choosing Reason for choosing this sales method: To facilitate bigger and stronger, and to maximize benefits
V. Business Organization Structure
The enterprise will be registered as:
□ Individual businessman□ Limited Liability Company
□ Individual sole proprietorship□ Other
□ Partnership
Proposed Enterprise Name: Lucky Sambo Your Shop
Employees of the business (please attach the organization chart of the business and the number of job descriptions of the employees):
Position, Monthly Salary
Owner or Manager, ××××, $1000
Employees, 3, $700
Business License and Permit to be obtained by the business: Individual Business Enterprise, Health Permit
Enjoy the national preferential policies, exempted from administrative fees of 1000 yuan
Six, financial planning (omitted)
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