Second, the product profile:

Casual food's most important selling point of its unique and delicious or to give consumers a good leisure enjoyment rather than supplemental nutritional stuff. Leisure food has three main consumer characteristics: flavor, nutrition, enjoyment, specialty, consumers cover all groups: children snacks, teenagers enjoy, adults and the elderly leisure fun.

As a large and rapidly expanding market, China's casual food market has the following characteristics, but also a few mainstream direction of casual food:

(a) more and more close to people's dietary habits and psychology, to be palatable

1. With soup, easy to chew, and conducive to swallowing and digestion, such as potato chips and mineral water bundled with the sale;

2. To meet the new, seeking change mentality, the human taste buds to continue to the new flavor or texture of the stimulation can maintain sustained satisfaction;

3. Health, although consumers are not very clear on this point, but in its purchase decision-making factors are very important, consumers will be on the functionality of the food has a certain demand based on the function of the different prerequisites to become a market segmentation;

(a) the market segmentation, the market segmentation, the market segmentation, the market segmentation, the market segmentation, the market segmentation, the market segmentation, the market segmentation, the market segmentation;

( (B) from the human purchase and consumption habits and psychological point of view, to enjoy, pleasing to the eye, to meet the dominant heart. That is, "food, color, sex"

1. Convenience, selling point to be close, the purchase process to reflect the concept of leisure;

2. timeliness, to meet the irrational needs of their whim;

3. viewability, leisure is a comprehensive concept, not only to be tasty but also nice to look at, ask the store! Where is the most beautiful? Bulk product area;

4. Participation, everyone has a desire to dominate, delicious and good-looking and then play is even cooler;

Third, the market environment analysis:

1, the current situation of the casual food industry environment

Last century from the 1990s, "foreign "Leisure large-scale entry into the country, after 10 years, the leisure food market has undergone radical changes. Only a class of cookies in 20xx reached 1.5 million tons, annual sales revenue of more than 15 billion, an annual growth of 18.25%. In recent years, China's casual food industry is developing faster, benefiting from the casual food industry production technology continues to improve as well as the downstream demand market continues to expand, the casual food industry in the domestic and international market development situation is very optimistic.

2, network consumer analysis:

(1) network user analysis

With the popularization of the Internet, more and more people are joining the ranks of netizens, netizens 18-24 years old young people accounted for the highest proportion of 37.3%, followed by 18 years old and under (17.6%) and 25-30 years old (17.0%), the netizens in the age structure The age structure of Internet users is still characterized by underage. Students account for the largest proportion of Internet users, reaching 28%.

(2) The rapid spread of online shopping consumption

With the popularization of the Internet, online shopping has gradually become one of the ways of consumption. Online shopping has the characteristics of safety, convenience, speed, is the future development trend. Currently, there are two main service modes of online shopping: c2c platform, which is the e-commerce between individuals and individuals, i.e., the individual merchant-to-consumer mode; b2c platform, which is the e-commerce between merchants and individuals, i.e., the enterprise (or unit)-to-consumer mode.

3, casual food characterization:

① the rise of young consumer groups ② healthy food is dominant ③ casual food varies greatly in popularity. ④ High-income families become the mainstream of casual food consumption ⑤ Fast product renewal.

Four, casual food customer group analysis

Teenage children and young women are the current mainstream consumer of casual food. Corresponding analysis shows that the current fashion food, especially leisure food, is no longer the children's 'patent, adults, especially young women have become the mainstream consumer groups. The survey shows that high school/junior college and college education, 18 to 24 years old young women is to guide the mainstream group of fashionable food consumption, they like to buy more fashionable brands in the purchase of food; on the contrary, 31 to 35 years old age of the male group for the fashionable food is not very "cold".

Fifth, the network marketing profit mode

1, the traditional network marketing profit mode: the establishment of enterprise product website; in the network business platform to open a store; network advertising and marketing, etc.

2, the traditional network marketing profit mode: the establishment of enterprise product website; in the network business platform to open a store; network advertising and marketing.

2, new derivative profit model: blog marketing, microblogging promotion, cooperation with large group-buying sites and so on.

Six, marketing mix:

1, for the product: establish a healthy brand of casual food, and actively promote green organic snacks.

2, for the channel aspect:

(1) in the various sales platforms to open a network store

(2) the establishment of blogs, launch and introduce the corresponding goods

(3) the establishment of microblogging, the promotion of useful and tasty casual snacks

(4) with large group-buying sites to carry out low-priced group-buying activities

3, for the Price:

(1) limited-time discount activities

(2) timed quantitative bidding

(3) points for redemption activities

4, for the promotion of:

(1) free tasting activities

(2) microblogging forwarding lucky draw activities

(3) casual food quiz

open Channel: Alibaba Honest Pass, the cost of 3,688 yuan per year, Alibaba platform for investment, the establishment of corporate websites and distribution sites, the opening of corporate WeChat, corporate blog.

First, the project overview

People eat for heaven! Food is always and the public life is the most closely related to the basic elements. However, with the progress and development of modern society, the lack of food safety for a variety of objective reasons for the public to lose confidence, pesticide overload, chemical additives, genetically modified technology continues to challenge the bottom line of human health. Let people eat well is no longer the focus of agricultural development, so that people eat assured that all food is the most essential standard! The new concept of natural food is to use the green water of green mountains without being polluted, strictly control the use of pesticides, fertilizers, planting pollution-free, non-invasive natural plants, after a unique process, sent to people's tables.

This project will involve specialized food, green food, and food testing, and strict management in the form of specialty stores, so that the concept of food safety deep into the hearts of the people.

Second, the team profile

1, the organization how to set up, the name of the organization, the registration area has not been determined, the registered capital of about 10-15 million, affiliation, legal representative, the company's address have not been selected.

2, the company's shareholding structure

3, the company's main business scope of description;

(1) Specialized food (2) green food (3) food testing

4, the company's main management profile;

General Manager: is responsible for the company's operations and development, market coordination and deployment, quality supervision. Market General Manager: Responsible for the company's publicity, the implementation of foreign procurement, management of the management of food and beverage experience store operations.

Business General Manager: responsible for the company's business development, procurement and sales of agricultural products. The management operation of the catering factory.

5, the company's corporate culture, business purposes and service concepts;

Corporate culture: to be a conscientious business, to be a responsible business, to be a doubly trusted business. To create a professional domestic high-grade food sales and processing enterprises, food safety as the mission, love of life as the purpose. Safe food, peace of mind life.

6, the company's development plans, ideas and prospects for forecast;

The company focuses on the agricultural processing industry, but at present a variety of agricultural products sales competition is fierce, and food safety has been ignored by the enterprise few people involved. We will take the safe food as the mission, take the upscale community as the starting point, and sell through the specialty store form. At the beginning of the company's establishment, we will be dedicated to the sale of food to the first place, so that the residents of high-end communities proud, after the establishment of the brand effect to carry out the sale of green food and food safety testing, and ultimately become a chain of high-grade community food companies and become the industry leader and standard setter.

7, the target market and market segmentation analysis;

Upscale communities have a sense of superiority, use this point can be the first to start specializing in food to the elderly, children, pregnant women as the object of sale and at the same time increase the publicity campaign. The formation of the brand after the launch of the popular green food to high-end community stores as the basis for the expansion of the medium community market and the implementation of the company's standards for testing and charging fees.

8, market operations and development strategy, including product development, marketing and marketing strategy;

Starting from specialized food, ladder development to green products and food safety testing. Specialty processing of raw produce, Saturday tour days for the fun of cooking and to drive home the company's demanding safety standards.

9, the company's business model and profit model;

The company's business model for the product sales costs, and food testing business income.

10, the company's core strengths and market competition strategy;

The current market response is less, the lack of publicity, the concept of natural products has not been fully formed, and then increase the degree of publicity and strict control of the product in the case of once everyone recognizes the trust of such a product, the market has broad prospects.

Third, financing plan

1, financing plan, the use of funds

Investment in the form of partners, due to the small start-up capital without loans. The use of funds in the early publicity accounted for 50%, and later gradually reduced.

2, predict the project's financial situation in the next four years (at least three years). Can be listed below. 3, the project's profitability analysis. (1). Calculate the investment margin, internal rate of return (2). Dynamic and static break-even calculation and analysis

(3) sensitivity analysis of the factors affecting, mainly and the impact on the project's rate of return

(4) social benefit analysis IV. Risk Disclosure and Avoidance Strategies

A. Business Overview

The main Business Scope:

Industrialized Chinese food (including all kinds of 'Northern Green' freeze-dried food, instant nutritious congee, rice with rice, instant vegetables, instant vegetarian food and blueberry drinks, etc.

Type of Business: New Industry

□ Manufacturing□ Retail□ Wholesale□ Service□ Agriculture

□ New industry□Traditional industry□Other

Second, the personal situation of the author of the business plan

Previous relevant experience (including time):

20××--20××, Tianjin Electric Meter Factory, skilled worker

20××--20××, Paper Company, Accountant

20××--20××, Restaurant, Accountant

20××--20×× Recreation Center, Accountant

20×× - 20××, Health Center, Accountant

20×× - 20××, Food Sales Department, Accountant

20×× ---present Organized "Lucky Three Treasures, Your Store"

Educational background, relevant courses taken (including time):

20××--20××, Tianjin Meter Factory, Accounting

20××--20××, Tianjin Meter Factory, Accounting

20××--20××, Tianjin Meter Factory, Accounting

20××, Tianjin Meter Factory Technical School, Electronic Instrumentation

20××, Tianjin Hexi Vocational University, Accounting Certificate Training

Third, the market assessment

Description of the target customers: fashionable people, office workers in office buildings, enterprises and public utilities, teachers, students, health care workers, patients, and so on.

Market capacity or the enterprise's expected market share: the store is located in the inner ring road, convenient transportation, surrounded by high-rise office buildings, conservatories and so on. According to the report, the fast food industry in 20 × × year to turnover of 200 billion yuan, the instant noodles alone amounted to 23 billion yuan, according to 1% can also be up to 200 million yuan of market capacity, is expected to market share of up to 20%.

Trends in market capacity: As people pay more and more attention to food safety and nutritional fast food further understanding, and our brand and product awareness will be more and more high, reasonable price, market share will increase significantly.

The main advantages of competitors:

1, strong capital, often promotions

2, enter the market earlier, more varieties

3, publicity

4, perfect management

The main disadvantages of the competitors:

1, the high price

2, most of the lack of nutrients, and very few of the green organic food

2, most of the lack of nutrients, few are Green organic food

3, high start-up costs, large operating area

4, more equipment, more manpower

The main advantages of this business over competitors:

1, moderate price

2, green organic food

3, "no kitchen, no cooking, no chef, no need to work point of view" the only way to get a good meal. The only fast food restaurant that can be opened in an office building

4, low investment costs, easy to operate

5, the use of a new composite membership system to join the chain

The main disadvantages of this business relative to competitors:

1, less money

2, late to enter the market

3, publicity must be strengthened

4, management must be more perfect

Fourth, marketing plan

1, product

Products or services, the main features

spicy hot pot, green and organic food, boiled water, a bubble of food

a variety of nutritious porridge, green and organic food, green and organic food. A variety of dishes, green organic food, microwave oven heating ready to eat

A variety of vegetarian dishes, open bag ready to eat

2, price (a little)

(1) Details of the site:

Address, area (square meters), rent or construction costs

Women's Entrepreneurship Center, bungalow, 54, 1,300 RMB /month

(2) The main reason for choosing this address: located in the inner ring road, convenient transportation, next to high-rise office buildings, conservatories, etc., convenient for store consumption and take-away delivery

(3) Sales method (choose one and type it in):

The product or service will be sold or supplied to: □ final consumers □ retailers □ wholesalers

(4) The reason for choosing Reason for choosing this sales method: To facilitate bigger and stronger, and to maximize benefits

V. Business Organization Structure

The enterprise will be registered as:

□ Individual businessman□ Limited Liability Company

□ Individual sole proprietorship□ Other

□ Partnership

Proposed Enterprise Name: Lucky Sambo Your Shop

Employees of the business (please attach the organization chart of the business and the number of job descriptions of the employees):

Position, Monthly Salary

Owner or Manager, ××××, $1000

Employees, 3, $700

Business License and Permit to be obtained by the business: Individual Business Enterprise, Health Permit

Enjoy the national preferential policies, exempted from administrative fees of 1000 yuan

Six, financial planning (omitted)