I agree that the merger of Youku and Tudou will not change the tragic situation of homogenization competition in the video industry. The following is the analysis of Snowball colleagues Yan Li and ricky, which makes it very clear: ricky: At present, mainstream video websites in China rely on spending money to buy copyrights, attract users with purchased videos, and make money through patch advertisements. Although the video advertising industry has grown rapidly in recent years, this business model only copies traditional multimedia forms to the Internet, and there is no self-made content in the world, which requires a lot of money to buy content; There is no user stickiness, because it is difficult to provide differentiated user experience between video websites. As a result, the homogenization competition of video websites is very serious, even a bit vicious. In this "bad" business model and "fierce" competition pattern, who wants to take the lead in the video industry and form a brand advantage depends on the company's system execution and management ability. Companies with high operating efficiency will strive for more market share, such as Youku, the current industry leader, whose management is very strong in the industry and its capital operation ability is also fierce. Not only did it take the lead in IPO, but it also made a secondary issuance at a high level, with abundant cash reserves. Potatoes, on the other hand, missed the opportunity to go public, which led to a bit embarrassing position in the industry. However, the merger of Youku Tudou has not changed the industry trend of homogenization competition of video websites, only one player is missing. Sohu will buy drama, Qi will buy drama for a while, Tencent will buy drama, and Thunder will buy drama. Li Yan: The merger of Youku Tudou accounts for almost half of domestic video websites in terms of traffic and advertising revenue, but even if it has an absolute advantage in market share, the industry situation of homogenization competition of domestic video websites has not changed substantially. The reason of homogenization competition is the current business model of video websites. Video website business model: genuine video+brand advertisement. The problem with this business model is that, in terms of content, the main content of video websites is genuine TV dramas purchased by third parties, but no website can monopolize the content (UGC content has certain user stickiness, but UGC video has not become the mainstream realization method of video websites). Secondly, playing the same video content on different websites can't bring users a unique playing experience. In addition, video users rarely participate in the interaction on the website, and the interaction is very weak. Therefore, the user stickiness of video websites is very low. In addition, the profit model of video websites is mainly brand advertising, which largely imitates traditional media, without giving full play to the advantages of the Internet itself and lacking imagination. It can be said that it is the least internet business model. Therefore, although the merger of Youku Tudou lost an opponent and temporarily took the lead in market share, it could not eliminate many competitors such as Sohu, Qiyi and Tencent, and could not achieve industry monopoly because of its common problems in the business model of video websites. Therefore, although the merger of Youku Tudou has accelerated the industry integration, the industry situation of homogenization competition of video websites has not fundamentally changed.