Because the epidemic situation in Shanghai is very serious, many ordinary citizens can't grab fresh vegetables. Many citizens have to get up early and queue up in special places to buy vegetables, fruits and fresh meat. If they go late, they may not be able to buy vegetables. In addition, some online shopping apps have also removed many vegetables that have been sold out. Many residents have to go out to buy necessities at the risk of the epidemic. At this moment, these luxury stores purchase a large number of fruits and vegetables, not only making them into exquisite local dishes, including lion's head, Yangzhou fried rice, braised bamboo shoots and other delicacies, but also carefully packaging them, which can make VIP customers feel warm and convenient.
This kind of behavior can be an effective means to win customers, and the most important thing is this intention. People in China pay attention to giving gifts according to their hearts, and ceremony is light and affection is heavy. Although the dishes are nothing to most VIP users, these luxury stores can still care about their customers in such a serious epidemic situation and will not treat VIP users differently according to the amount of consumption. Bringing the warmth of brands to every customer in the epidemic has already reflected the humanistic care of these brands, and this friendship can retain customers' hearts better than sending samples at ordinary times.
In addition, China people have always been very particular about their diet. At special times, even VIP customers may not be able to eat delicious meals and be forced to stay at home for isolation. These luxury stores allow these VIP customers to experience high-end dining even during the epidemic. There is a saying that icing on the cake is better than sending charcoal in the snow. What these luxury stores do is to send charcoal in the snow, which makes people feel good about them and makes customers more willing to go to these stores for consumption.