If you want to open a shop in the city, then joining is the best choice. Convenience stores in cities are under great competitive pressure, and consumers trust brands very much. If the convenience stores they run are self-operated, it is difficult for shops that can't even be named to gain the recognition of consumers and cultivate long-term loyal customers. Most franchisees have a certain brand awareness, and they can better gain customer recognition by taking advantage of others' brand advantages.
For those who start a business for the first time, they are not familiar with site selection, store opening and operation, and they can only rely on individuals to run their own businesses. Relatively speaking, they are a big tree that blocks the wind, and the failure rate is much lower than that of self-employment. In addition to brand advantages, franchisees also have a unified procurement and distribution system, which can provide franchisees with the configuration and supply guarantee of goods. Therefore, franchise convenience stores generally have no possibility of out-of-stock, which can also reduce the burden of hoarding goods and ensure the quality and price advantages of goods to a certain extent.
But if you want to open a shop in a remote village, where there is not even a decent convenience store chain, it is impossible to join. People there don't know much about any brands, but they are in urgent need of daily necessities, so there is no need to join. If you run your own shop in the countryside, the profits are all your own, so you don't need to give a certain percentage to the franchise brands, and the right to operate is in your own hands. You can buy whatever you want, and you can adjust the price if you want, but it will be very hard.
Choosing different convenience stores in different geographical locations can directly affect the business in the store. For example, in some business districts and large office buildings, where the pace of life is fast, there is not much communication between customers and operators. They only trust the popularity and quality of products, and of course there is an advantage in choosing to join. In the vicinity of schools and communities, where people are not particularly busy and need humanistic care, self-employment can be considered. Good self-employment can blend in with customers, and good family ties and price advantages have great lethality. Self-employment convenience stores do better than joining.
The above is the analysis of the advantages and disadvantages of joining and self-employment, but Xiaobian still suggests that joining is better, because the times are developing rapidly, and self-employment can't keep up with the times. The characteristic is that under the impact of new retail, there is no background support and perfect management process, and it is difficult to go on for a long time.