2022 Mid-Autumn Festival Planning Theme Program University (I), Prelude
The annual traditional festival "Mid-Autumn Festival" is coming soon. Therefore, our school will hold a Mid-Autumn Festival party to let students exchange feelings while inheriting traditional culture.
Second, the theme of the event
Meet xx
Third, the object of the activity
All the students and teachers.
Fourth, the activity time
20xx year x month x day.
Verb (short for verb) The purpose of the activity.
1, Mid-Autumn Festival, one of the three traditional festivals in China, takes the Mid-Autumn Festival as an opportunity to learn about traditional culture and customs.
2. With the coming of Mid-Autumn Festival, plan and implement the party.
Activity mode of intransitive verbs
Live scenery, create the Mid-Autumn Festival atmosphere, or decorate a modern reunion and festive scene.
1, outfield layout.
Hang five cage lanterns, put up a Mid-Autumn Festival couplets, put a table with a party program on it, and put a pair of X-shaped brackets on both sides of the table for this activity, and arrange someone to be in charge.
2. Infield layout.
According to the original layout of the classroom, hang Mid-Autumn Festival lanterns, paste crossword puzzles and carry out activities.
3. The content of the party.
(1) Various cultural performances: the school dance team, vocal music department and top ten singers are invited to participate in the performances.
(2) Boys and girls randomly selected numbers in designated areas, and students with the same numbers were selected to form a team for ballroom dancing.
(3) Team up with the original team to carry out riddles and reward them according to the correct number of riddles.
2022 Mid-Autumn Festival Planning Theme Scheme University (Part II) The 15th day of the eighth lunar month is the traditional Mid-Autumn Festival in China and the second largest traditional festival in China after the Spring Festival. August 15th is in the middle of autumn, so it is called Mid-Autumn Festival. The ancient calendar in China called August in the middle of autumn "Mid-Autumn Festival", so the Mid-Autumn Festival is also called "Mid-Autumn Festival". The Mid-Autumn Festival is coming. In order to better develop the hotel sales service and realize the double harvest of economic and social benefits, this marketing plan is formulated in combination with the actual situation of the hotel and the traditional national customs of China.
I. Target market analysis
The customers of this hotel are mainly middle and upper-class people and xxxx staff, but many of them are private consumers, which requires the hotel to take into account the personal interests of those private consumers on the basis of improving the grade.
Second, the pricing strategy
1, meals can basically maintain the original price, but considering the price of some meals related to Mid-Autumn Festival, you can use discounts (recommended) or directly reduce the price.
2. For high-priced meals, it is recommended to combine the reduction of distribution and price reduction.
3. The Mid-Autumn Festival package (explained below) should not be too expensive, and the per capita consumption should be controlled at xx yuan (excluding drinks).
4. The prices of other drinks and other services can be flexibly changed according to the actual situation of the hotel, and reached around the Mid-Autumn Festival (but according to the hotel's net profit).
Third, marketing strategy.
1. Make Mid-Autumn Festival special packages, which are divided into three categories according to the actual situation: affordable, medium and high. There are two meals, three meals and other types. The theme should reflect family reunion, and you can send moon cakes (the price does not need to be too high).
2. If the family members' birthday is August 15, they can enjoy a 50-60% discount when dining in the hotel with valid certificates (household registration book and ID card) (according to the actual decision of the hotel). It is recommended to recommend Mid-Autumn Festival package to them.
3. If the mobile phone and fixed telephone number are 815 (in XX area), you can enjoy a 50-60 discount when dining in the hotel with valid documents (household registration book and ID card) (according to the actual decision of the hotel). It is recommended to recommend Mid-Autumn Festival package to them. It's a hotel. Contact these people directly.
As there is no accommodation service in this hotel for the time being, we can join hands with other hotels that mainly focus on accommodation to introduce customers to each other, which can increase the customer base and reduce some related expenses. For these customers, you can pick them up by car, and it is also recommended to recommend the Mid-Autumn Festival package to them.
5. Send some small gifts related to Mid-Autumn Festival after dinner (the name, telephone number, address and website of the hotel should be printed on them).
6. The activity will be held from xx to XX in the lunar calendar.
Fourth, promotion strategy.
1. Place outdoor advertisements at the entrance of the hotel, around the railway station and bus station (outdoor advertisements are mainly in the form of painting and banners).
2. TV, street banners and newspaper advertisements are combined.
3, you can try mobile phone short message advertising, focusing on the old customers of the original hotel, paying attention to the use of appropriate language, mainly introducing the latest activities of the hotel.
4. Make pop-up advertisements or larger FLASH advertisements or banners on the website. The processing of web animation and pictures must be consistent with the marketing content.
5. Flyer advertising is ok, but the quality of flyers must be high.
Note: you can choose the above advertisements at the same time, and the promotion focus is on the urban area and can also be extended to surrounding counties and cities. The minimum audience of advertisements should be xx million people.
Verb (abbreviation for verb) Other related strategies
Security guards must ensure the safety of the hotel; Specify some incentive policies for waiters and related staff to arouse their work enthusiasm (this part can be refined later); Put some high-end music in the hall; The speed of serving must be fast; The layout of the hall does not need to be too luxurious, but it should be beautiful and generous, showing the flavor of the Mid-Autumn Festival.
Sixth, the effect of hype.
If the promotion and related services are in place, the income will be at least 1.5 times of the usual income.
2022 Mid-Autumn Festival Activities Planning Theme Plan University (Part III) I. Activity Objectives
Culture is the foundation of a nation, and festivals are an important carrier of national cultural inheritance. Traditional folk festivals such as Spring Festival, Lantern Festival, Tomb-Sweeping Day and Mid-Autumn Festival are vigorously promoting the fine traditions of national culture and inheriting the national spirit. Mid-Autumn Festival has a round moon and fragrant moon cakes. Mid-Autumn Festival is sweet and full of happiness. With the coming of Mid-Autumn Festival and Teacher's Day, the kindergarten has planned a series of activities. I hope that through this activity, children can learn about many customs of traditional festivals in China, learn to share, learn to be grateful, express positively and experience the fun brought by the activity.
Second, the activity preparation:
(1) Before the Mid-Autumn Festival, teachers of all classes and children learn the origin, customs and celebration methods of the Mid-Autumn Festival together, and at the same time create and render the environment with the theme of "Happy Mid-Autumn Festival". For example, create an illustrated theme environment of "Mid-Autumn Festival Reunion" or illustrated information about "Mid-Autumn Festival traditional stories" or "Mid-Autumn Festival poems" and so on.
1, "Love Mid-Autumn Festival with deep affection" greeting card exhibition. (level 2)
2. Parent-child production of "Celebrating Mid-Autumn Lantern Festival". (large class)
3. Hold a small work to show "moon cakes I made". (small class)
4. Learn to sing teachers' songs and children's songs; Making small handmade works for Teachers' Day; Draw "My teacher". (Primary school, middle school and large class)
(2) Family cooperation:
1. Parents are advised to tell their children a story about the moon or teach them an ancient poem about the moon and the Mid-Autumn Festival.
2. Encourage parents to help collect all kinds of mooncake boxes, mooncake gift bags, Mid-Autumn greeting cards, pictures, lanterns and other materials to create a class environment.
3. Visit the Moon Cake Street-(Learn about the production, raw materials, brands and packaging of moon cakes. ) 4. Parent-child riddle guessing game.
4. Personnel arrangement: general manager of the event
Theme Plan for Mid-Autumn Festival in 2022 University (Chapter IV) I. Children's Development Goals and Main Contents
(a) a preliminary understanding of the origin and customs of traditional festivals such as Mid-Autumn Festival, Double Ninth Festival and Spring Festival, and experience traditional culture.
(2) Know the names and dates of important festivals such as Teacher's Day, National Day and International Labor Day, and further understand the social significance of these festivals.
(three) actively participate in the preparation and celebration of various festivals. Learn to interact, communicate and cooperate with people in an appropriate way and enjoy the happiness of group activities.
(4) Cultivate children's healthy feelings of loving the motherland, hometown, labor and relatives, and encourage children to express their feelings in various ways.
Second, teachers' guidance and suggestions
(1) Environment: Teachers and children work together to create an environment that reflects the Mid-Autumn Festival, such as making moon cakes and fruits with mud or plasticine; Make all kinds of lanterns; Post the story wall chart about Mid-Autumn Festival, draw pictures and enjoy the moon.
(2) Game: Mooncake Processing Factory. Teach children to make all kinds of moon cakes, put them in boxes and sell them in "supermarkets" or put them in snack bars for "guests".
(3) Educational activities
1. Tell stories and legends about Mid-Autumn Festival, such as "the Goddess Chang'e flying to the moon" and "Visiting Moon's mother-in-law's house", so that children can understand the origin and customs of Mid-Autumn Festival.
2. Guide children to create and perform pantomime according to stories. Children should assign roles, make props and perform.
(4) Observation activities: Ask children to observe the changes of the moon before and after the festival, and write down the diary of the changes of the moon (from the small crescent to August 15th), and ask children to observe by themselves and draw the results on their own tables.
(5) Family education:
1. Guide children to observe the change of the size of the moon.
Tell children a story about the moon, or teach them an ancient poem about the moon and Mid-Autumn Festival.
On the eve of Mid-Autumn Festival, parents bring their children to the kindergarten to participate in the "Celebrating Mid-Autumn Festival Party". You can make a diary exhibition of the changes of the moon, perform programs (try to let the children prepare them themselves), share the food brought from home with you, and observe the moon in the Mid-Autumn Festival with binoculars.
Children should be directly involved in the activities from beginning to end, so that every child has the opportunity to express himself, gain a happy and confident inner experience, and let the children personally feel and experience the richness and diversity of China's national culture. Parents can give emotional education to their children by enjoying the moon, family reunion, enjoying wonderful traditional programs-Mid-Autumn Festival party, and sending moon cakes to lonely old people.
2022 Mid-Autumn Festival Planning Theme Scheme University (Chapter 5) I. Overview of Mid-Autumn Festival Activities
"The moon is at sea now, and the horizon is at this time." Mid-Autumn Festival, a warm and happy reunion day, is a beautiful day to invite the bright moon with poetry and wine to celebrate the traditional virtues of the Chinese nation! On this day, xx leasing company could not bear to be affectionate, having a reunion dinner, tasting moon cakes and enjoying the bright moon, and the festive atmosphere was everywhere. At this time, the enterprises are ingenious, creating a festive atmosphere, paying attention to the emotional needs of employees, and creating a happy scene of "a few bright moons, a happy Mid-Autumn Festival". Xx co., ltd is a big family. In order to carry forward the traditional culture of the Chinese nation, enrich the spiritual and material life of employees, enhance the cohesion and sense of belonging of employees, and better reflect the harmonious atmosphere like a big family, it is planned to hold a Mid-Autumn Festival literary evening on 20xx.
Second, the theme of Mid-Autumn Festival
Take "xx" as the theme, create "xx" corporate atmosphere and enhance corporate image.
Three. Summary of Mid-Autumn Festival activities
(A) Mid-Autumn Festival activities analysis
1. Many foreign friends participated in this activity. Therefore, from the traditional culture of China, through the form of stories, feelings are brought into the scene, and feelings are set off with the scene to attract their attention.
2. The management system of foreign-funded enterprises is relatively free and active. Therefore, xx leasing company suggested that the activity should consider its mobility, let employees participate in the activity more, set off the atmosphere, and mobilize the enthusiasm and enthusiasm of employees for this activity.
3. We should focus on Mid-Autumn Festival, moon viewing, moon cakes and other Mid-Autumn Festival elements and related Mid-Autumn Festival legends.
People in other countries don't like too sweet food, so it is not easy to taste moon cakes too sweet.
5. Make some exquisite cards with the origin, allusions, moon appreciation and poems of Mid-Autumn Festival printed on them as souvenirs for employees, which will not only make employees remember this activity for a long time, but also better understand China culture.
6. Innovative methods such as background conversion method and combination method were adopted in this activity.
(2) The general concept of Mid-Autumn Festival
1. Appreciation part: It can be composed of activity form, activity theme, publicity content and expression form.
2. On-site production: moon cakes, lanterns, etc.
Activities: Yue Bai, disturb the moon, jump on the moon, travel on the moon, steal the moon, taste the moon (cake) and enjoy the moon.
4. Signature-employees sign wishes and blessings on the big lanterns made by the company in advance.
5. "The sky lantern flies to the moon, and the Buddha is on earth." Fly the Kongming lantern-fly the mood. Kongming lanterns, also known as sky lanterns, blessing lanterns or safety lanterns, are written on Kongming lanterns after wonderful performances. Let's watch a bright moon hanging in the night sky, light it and fly it together in the moonlight.
Fourth, the specific arrangements for Mid-Autumn Festival activities.
1, Mid-Autumn Festival activities: event name, theme, time and place, etc.
2. Pre-preparation:
(1) Contact xx Co., Ltd., the organizer of last year's event, to determine the quantity of related materials this year.
(2) Do some advertising materials, video stories, posters, brochures, cards, etc.
(3) Find talented employees in the company and prepare programs such as Yue Bai, Moon Jumping, Moon Walking and Moon Stealing.
(4) Arrange banners, colorful flags, balloons and other items at the company and the event site to create a festive atmosphere.
(5) Inform the main leaders of the company and determine the list of main leaders participating in the activities.
(6) Rehearsal of the host's lines and employee activity programs.
Five, Mid-Autumn Festival site layout process
1, xx stage construction and venue layout.
2.xx audio rental equipment layout.
3.xx lighting and audio rental layout.
4, xx tables and chairs rental and venue layout.
2022 Mid-Autumn Festival Planning Theme Scheme University (Chapter VI) This year's Mid-Autumn Festival (15 September) and National Day (10 October 1 October) are very close, which is more challenging for businessmen. Therefore, whether this activity can be done well is particularly important for whether the annual sales target can be achieved. At the same time, it is necessary to grasp the psychology of consumers, increase the flow of people, enhance the popularity and expand the sales of shopping malls during the Mid-Autumn Festival and National Day, which is bound to increase the market share of all branches of Quanxin Supermarket and increase the reputation of Quanxin Supermarket.
I. Theme of the event: "Celebrate the National Day, Celebrate the Mid-Autumn Festival"
Two. Activity time: 20xx.09.07—20xx. 10.5.
Third, the purpose of the activity:
1) Take the Mid-Autumn Festival and National Day as an opportunity to plan a series of activities to further publicize the overall image of the enterprise and improve its visibility and reputation among customers and suppliers;
2) With the coming of Mid-Autumn Festival, National Day and other festivals, plan and implement a series of large-scale promotional activities to stimulate consumer groups, attract target consumer groups and potential consumer groups, and maximize sales;
3) Deepen mutual understanding and emotional communication between Quanxin Supermarket and consumers by planning a series of activities; Expand the visibility of the enterprise and further establish the social image of Quanxin Supermarket as "caring for community residents and building a warm home together".
Four. Target audience: customers, suppliers and employees.