Clothing brand; Haines Morris
Hm is a clothing brand with Chinese name Haines Morris, which is the full name of hm brand Hennes &; The transliteration of Moritz. Hm was founded by Erlin Pearson in Vsters, Sweden on 1947. It mainly sells clothes and cosmetics, and its products are famous for their low prices. 202 1, h & March 24th; M Group released inappropriate comments and spread rumors on the website to boycott Xinjiang Cotton, which angered the people of China and caused widespread concern of public opinion. Many celebrity brand spokespersons issued statements to terminate the cooperation with HM.
H & ampm is a clothing brand founded by ErlingPersson in 1947. Old H& is located in Storagan Street, Sweden; M shop is the first H & ampm store. The brand name of H & ampm is "H&", which is a combination of "Hennes" (Swedish meaning "she") women's brand and "Mauritz" men's brand, each with its initials. M ",transliteration Chinese name is Haines Morris.
By 2020, H & ampm Group has become a global design company with about 179000 employees. In 20 19, 7 1% of the employees in charge of positions were women. The net sales in 2020 will be187 billion Swedish kronor, and there will be about 5,000 stores in 74 markets. Under the H & ampM brand, there are vests, T-shirts, shirts, sweaters, suits, coats, trousers, jeans, shorts, sunglasses, hair accessories, earrings, boots, flat shoes, suitcases, coin purses and cosmetic tools.
H & ampM stores have diversified products, providing basic clothes that are popular with male and female consumers and children, and selling cosmetics at the same time. The average price of clothes in the store is only 18 USD. The company believes that parity can enable consumers to go to the store to buy new products every year or even every season. This strategy is most attractive to 15 to 30-year-old female consumers, who once owned it, not forever, hoping to catch up with the fashion at any time.
202 1, h & March 24th; A statement issued by M Group in official website aroused widespread concern. The statement said: H&; M Group is deeply concerned about reports from non-governmental organizations and media, including allegations of forced labor and religious discrimination against ethnic minorities in Xinjiang Uygur Autonomous Region. In the statement, H &；; M Group said that we do not cooperate with any garment factories in Xinjiang, nor do we purchase products/raw materials from this region.
According to the statement, Xinjiang is the largest cotton growing area in China. Up to now, our suppliers have purchased cotton from farms related to the Better Cotton Plan (BCI) in this area. As it becomes more and more difficult to conduct credible due diligence in this region, BCI has decided to suspend the issuance of BCI cotton licenses in Xinjiang. This means that the cotton needed for our products will no longer be obtained from there.
The above statement quickly attracted a lot of attention on social media, angered the people of China and was condemned by the media and relevant government agencies. Many celebrity brand spokespersons issued a statement to terminate the cooperation with HM.