If you want to do business well and be strong, you must be good at grasping human nature. Customers buy IPhone not necessarily because it is easy to use, but also because of vanity. Customers may buy apples not because they really want to eat them, but to make up for the freight or discount.

1, conformity psychology

Everyone else is buying it, so I'll buy one, or I'll look too backward and unsociable, and what everyone is buying should not be much worse. Therefore, shopkeepers always encourage customers to pay in online stores to improve their sales data, so that customers can't help but click in and have a look. Why is this store's sales so high? Does it mean that this store's products are better? Fruit shops often do activities and make their services slow and careful, just to create a particularly good business appearance and then attract people to buy.

2. Lazy psychology

Many customers are willing to spend money to enjoy convenience, which gives people who create convenience and let others spend money a chance to make a fortune. Fruit shops provide door-to-door delivery service, and 49 yuan charges 4 yuan express fee, while 4 yuan express fee will not make customers feel too much and encourage customers to spend more, which is enough to double the small amount.

3. Cheap psychology

For customers, free goods without risk are the best, and people hate losses, so there are discounts and even free activities that can't help but cut their hands. In addition to grasping customers' greed and increasing sales through preferential activities, in fact, the most important thing is the usual details.

Second, do a good job online

For fruit shops, the Internet is a good marketing tool. You can bring long-term vitality to your fruit shop by rationally developing the resources in your hands and operating with the social attributes of the Internet.

1, precise powder addition

There are many customers who come to shop every day, and now the situation is that these customers leave directly after buying. It is unknown when you will come next time, so you can try to get customers to add WeChat to get in touch with customers and deepen their impression of your store. For example, you can add consumer WeChat payment to send a cup of freshly squeezed pure juice or a small box of cut fruit (which can consume the fruit that is not well sold in the store but does not affect the taste), even if one person does not add it! What we care about is the customers who stay!

2. Clever use of friends circle fission

As long as your regular customers bring people over to purchase, they will all give him a discount or gift. For example, a catty of oranges, a watermelon or something! Who has few neighbors and friends?

3. Community communication

Sending red envelopes in the group is also a means! Then you can tell everyone in the circle of friends and WeChat group that after the cherry and litchi are listed, call on your WeChat regular customers to distribute them. If you can sell it successfully, you can share some profits with him in proportion! Because cherries and lychees have short periodicity and high profits.

4. Group buying

Group buying promotion is launched every week! It is necessary to limit the time period and the number of people participating in the group, so that customers can form a habit! These tips are very useful for most customers. The key point is to continue unswervingly, and to do a good job in the word-of-mouth of goods and stores, customers will gather more and more, and the business of natural stores will get better and better.

Master the above management skills, and your fruit shop business will not be bad. If you really don't know how to operate, you can choose to join mature and reliable fruit chain brands, such as Xianfeng Fruit. The headquarters fully empowers the joining partners to help the stores improve their performance. Xianfeng fruit joining application