Cross-border e-commerce platforms in addition to the five major platforms there are many emerging small platforms and independent stations (such as shopify), etc. Today, the main introduction of Amazon, eBay, aliexpress, wish, shopee, the five market capacity in front of the platform.
Amazon:
Platform Introduction
Established in 1995, headquartered in the U.S., the U.S. market is the most competitive, and the highest profits, if the quality of your products is not bad intend to do in Europe and the United States market, Amazon will be a better choice, the total of Amazon **** 14 sites of which we Chinese sellers are often do:
North America: the United States station, Canada station, Mexico station.
The U.S. station is the best, Canada station next, Mexico station market capacity is the smallest.
Europe: UK station, France station, Germany station, Italy station, Spain station.
German station is the best, British station is the second, France, Italy and Spain market capacity is relatively small.
Asia: Japan Station, India Station
Japan Station is more profitable, India Station market is still developing.
In addition, North America, and the European region, as long as the opening of one of the stations, can be sold in the same region of the other stations, so if you want to do both North America and the European region, just open the U.S. station and the United Kingdom station can be.
2. Shipping methods:
Amazon has its own FBA warehouse, so there are two ways to do Amazon's FBA warehouse shipment, and FBM self-distribution.
FBA warehouse shipment: goods hoarded to the Amazon countries FBA warehouse, and then out of the single by Amazon direct delivery of goods to buyers. Equivalent to the Jingdong Jingdong distribution.
FBM self-distribution: the seller's own distribution of goods to the buyer after the order, some of them are mailed directly from China, there are also sellers who rent their own overseas warehouses and ship from overseas warehouses.
The eBay platform:
eBay was founded in 1995, headquartered in the United States, the U.S. station is also eBay's largest site. eBay is equivalent to China's Taobao, Amazon is equivalent to China's Tmall and Jingdong, so the overall product quality of the eBay is not as high as the Amazon, the competition is fierce, and the margins are thin.
eBay has 37 independent sites and portals around the world, of which we Chinese sellers often do: U.S. station, Australia, the United Kingdom, Canada, Belgium, Austria and Germany; which focuses on the following four sites:
U.S. station: Although the flow of traffic, but the price war is fierce, it is difficult to break through the newbie.
UK Station: eBay is one of the largest local non-self-supporting platform, clothing, 3C, furniture willing, automobile and motorcycle parts, sports and outdoor lights categories are maintaining high growth, is one of the fastest growing sites for Chinese sellers
Germany Station: all categories of sales are good, the flow of traffic is large, the amount of browsing up very quickly, but the Germans are strict on the quality of the requirements and the speed of the logistics, so the Suitable for selling high-quality products, suitable for overseas warehouse, customer service communication, it is best to have a German-speaking people to deal with, so the seller's language requirements are higher.
Australia Station: eBay is the most popular local e-commerce platform, but also the largest flow of platforms, eBay's low-priced auctions in the local more welcome.
C.? Quick sell through platform introduction
Speed sell through is a cross-border retail platform launched by Alibaba in 2010, has opened 18 language sites, consumer coverage of more than 200 countries and regions around the world, is China's only cross-border export retail platform covering all the countries and regions of the "Belt and Road".
The main markets are Brazil and Russia, followed by Spain, Ukraine, Chile, Israel, Poland and Portugal.
Currently, there is also a lot of competition in the speedy sell-through, and now the speedy sell-through requires global branding, only enterprises can register stores, so unless your team, funds, products and so on have enough advantages to stand out, or else be careful to enter.
D. Wish platform introduction:
Established in 2011, wish is not divided into sites, a company can only open a store, the user chooses to sell their products to which markets. Its main markets are: the United States, France, Germany, Britain, Italy, Sweden, Canada, Australia and so on.
Seventy-five percent of users come from the United States and Europe, 90% of the orders come from the mobile APP, wish's user group is younger. Because wish above 90% are Chinese sellers, so the competition is also particularly fierce, unless your product is very unique or advantage is particularly obvious, or you are very difficult to wish store up, new sellers caution.
V. Shopee platform introduction
Shopee was founded in Singapore in 2015, the main push mobile shopping, consumer groups tend to be young, total **** have 7 major markets, which has a strong market place in Taiwan and Malaysia, the fastest growth rate in Indonesia and Thailand, the Philippines and Vietnam market potential is also huge, Singapore's market is relatively small.
Since the shrimp was established less than 5 years ago, it is relatively easy to do compared to other mature platforms, so the recent influx of shopee new sellers are also growing rapidly, due to the Southeast Asian market as a whole is not a high level of consumption, so the seller are lower-priced products, a large portion of the sellers are in Taobao, 1688, Pinduoduo and other platforms to collect the products and then translate them to the batch published to the shopee above to go, out of the order. shopee above to go, out of the order and then to 1688 procurement and shipment. The following is a brief introduction to its various sites.
Taiwan site: one of the preferred sites in Shopee, easy to single, relatively high unit price, can directly communicate in Chinese.
Malaysia site: one of the preferred sites, the Malay people's spending power is not bad, mainly in English communication, more than a single single and single easy, the same because of the Chinese sellers more competitive, so the price war is great.
Indonesia, Thailand, Vietnam site:
These three sites are small language countries can not communicate in English, so generally have to use the translation tool, but the market potential, growth rate, and turnover rate are good.
Philippines site:
Southeast Asia's second most populous country, market potential. Site is relatively perfect, not difficult to single, and can communicate directly in English.
Singapore site:
Many Chinese, available in English and Chinese communication, e-commerce construction is also the best in Southeast Asia, logistics time is also faster, but the market is relatively small.
If your product has the advantage of sufficient funds and professionals to sit down, no matter which platform, as long as the operation of the belief that you can operate well to earn money.
The same seemingly high threshold of Amazon, Guangzhou and Shenzhen, the operation of this piece of mature companies are mostly hoarding FBA warehouse to go boutique operation route, but there are also people through the pre-large amount of goods, out of the single and then go to 1688 and other platforms purchasing and shipping, but also earned money.