It is said that there is a very famous orange in Yunnan called Chu orange. The taste of this kind of orange is not particularly delicious, but its sales have been very good. Along with its sales, there is also a widely circulated inspirational legend.

Chu Shijian was born in an ordinary peasant family and wanted to achieve a career since he was a child.

When he was in his 20s, he joined the guerrillas and dealt with bullets and artillery fire every day, which tempered his perseverance. And his character that doesn't know how to turn around has offended some people unknowingly.

After working hard for most of his life, at the age of 51, he finally became the director of a small, shabby cigarette factory. His eagle-like vision and tiger-like character allowed him to innovate and reform radically after arriving at the cigarette factory. After 18 years of hard work, the brands he founded, such as Hongtashan and Yuxi, became household names. He paid more than 90 billion in profits and taxes to the country and was known as China's " Tobacco King".

This is not the point yet. At the age of 71, he was sentenced to life imprisonment for corruption (in the context of the era, a tobacco king's monthly salary was only more than 3,000 yuan, so when he was about to hand over power, he embezzled more than 1.7 million US dollars).

At the age of 75, Chu Shijian was released on medical parole for severe diabetes. Unexpectedly, his release from prison would start his legendary life again.

After he was released from prison, he and his wife contracted a large orchard and began to grow oranges. By 2001, they were selling them on an e-commerce platform and quickly achieved a sales miracle.

Being sentenced to life in their 70s means that for most people, life has been a complete failure. But when it comes to Chu Shijian, time, age, and imprisonment are not factors that restrict his actions. People were moved by his inspirational stories. The Chu Cheng he created was also called inspirational orange. His story was as widely spread as his Chu Cheng.