The "rice circle" is short for "fan circle," which specifically refers to a group of fans who like a particular star or group.

The current "rice circle" can probably be understood as a kind of adoration and personal preference, ignore the good and evil, ignore the market, the ecological status quo, blindly take sides, support their own "idol", and wantonly attack the different opinions of the abnormal ecological environment. It is a deformed ecological environment where different opinions are recklessly attacked. Rumor-mongering, cyber-violence, pulling on each other, stirring up confrontation, and interfering with public opinion? In recent years.

Frequent transgression of the "rice circle" disorder affects the healthy growth of young people, triggering strong social criticism. A few days ago, a number of departments to rectify the "rice circle" mess problem. This situation is not only in the entertainment industry, we are in the "digital circle" is also facing the trend of rice circle.

Because of the lack of credible, rational individuals or organizations to maintain the environment and culture of the "digital circle", "objectivity, independence" has been "played by the machine circle" stinks, and most of the "digital circle" is now in the hands of the "digital circle". Nowadays, most of the uploaders in the "Digital Circle" will put their own "subjective viewpoints, only representing their personal thoughts" to excuse themselves before publishing controversial comments.

Celebrity fan clubs

Celebrity fan clubs (饭圈) is a popular Internet term, fàn quān (fàn quān), which is short for "fan circle" and refers to a group of fans, or "fans," which is the English word for "fan. The word fan itself is composed of fan + s, s, which usually means more than one, where fan can be directly transliterated as "rice".

The group of fans is called "飯", and the circle they form is called "飯圈", with a close synonym "飯团". Once upon a time, when you were chasing a star or a band, the most you could do was to buy the album and watch the concert, but basically you were just a casual fan, and there was no concept of a rice circle. In recent years, the idol economy has grown as the fan base has expanded.

Buying peripheral (derivative) products for idols, renting advertising space for publicity, voting, and doing charitable and public service activities have given rise to a variety of ways . As of now, the rice circle is gradually developing into an organized and professionalized circle of interest by the spontaneous formation of the entertainment community of star-crossed fans.