Mi Xiang is also afraid of the depth of the alley. Do a good job of "surface" and customers will fall in love at first sight.

As a daily main meal, rice is a necessity for traditional families. However, with the improvement of living standard, the evolution of consumption concept and the popularity of take-away industry, the consumption demand for rice has changed.

1. The woven bag is OUT.

In recent years, the packaging design has gradually separated from the traditional woven bag packaging. Although the woven bag is economical and can be reused, it is easy to be damaged during transportation, and it can not meet the requirements of moisture-proof, insect-proof and fresh-keeping. Such rice packaging is not particularly popular with consumers, especially the new generation of young consumers.

2. Small but fine is popular.

In big cities such as Beijing, Shanghai, Guangzhou and Shenzhen, consumers' income is relatively high, and influenced by the concepts of work and life, they basically eat out on weekdays and only go home for dinner on weekends, so their demand for rice shows a trend of small quantity, freshness and high quality. Red Creative Brand believes that rice producers can improve the packaging design of rice for this kind of target consumer groups, focusing on the design of small packaging products such as1kg, 2.5 kg and 5 kg.

3. Higher face value is more popular.

In this era of "Yan control" of the whole people, the value of rice packaging is equally important! Red creative brand thinks that the target audience of rice pays more attention to organic, health and safety, so it mainly uses pure natural colors such as elegant, milky white and light green in color, giving people a healthy and comfortable feeling; In terms of materials, we can try recycled materials such as kraft paper, cardboard and cartons to bring the concept of environmental protection and health; In modeling, it can be unconstrained. Traditional China calligraphy is used as the main text to highlight the natural and simple taste of bold atmosphere. In graphics, comics and cartoons can be tried to please consumers' nerves with a sense of relaxation.

4. Individualization is the general trend

With the development of the times, consumers' aesthetic concepts, psychological concepts and behavior habits are changing in this way, especially the current consumers are young, self-centered and like high technology. In many cases, it is not the quality of rice that affects their consumption, but more novel and unique rice packaging. Therefore, for such a consumer group, new concepts are introduced from naming to packaging to marketing. In the packaging design of rice, the design of patterns and characters is more complicated, personalized and trendy, and some unconventional colors can be used to catch the eye.

5. Two children bring new business opportunities

In recent years, the opening of the second child has made the children's market potential endless. It has become the norm for many modern families to open a small stove for the baby, and the baby rice market has unlimited business opportunities! Red Creative believes that rice manufacturers can develop diversified healthy rice for babies according to the baby market, and at the same time design personalized cartoon images to break through the traditional thinking pattern of rice.

The e-commerce brand "Xiao Xian" tailored by Red Creative Brand for customers has won the favor of the market with its high value and precise positioning, and designed Xiao Xian organic baby porridge rice in market segments to seize the children's rice market.