A. Platform algorithms and rules

Understanding the algorithms and rules of the Shake Shack platform is very important for becoming a successful creator in Shake Shack, and knowing the enemy and knowing the enemy will enable you to win a hundred battles.

1. ShakeEn Recommendation Algorithm

As we all know, ShakeEn is a national APP, its traffic is huge, and it also attracts very many content creators. So many creators upload videos to ShakeMean, it is impossible to recommend every video to the users, this time it is necessary to use the recommendation algorithm, so that the users can pick the video they may like in the sea of goods.

2. Jitterbug Audit Mechanism

Jitterbug has a large number of creators posting videos every day, and it's definitely necessary to set up a video audit and filtering mechanism, to filter out some videos that are not allowed on the platform. At present, there is a double audit, respectively, machine audit and manual audit.

Shake sound audit standards:

Machine audit:

Artificial intelligence model set up in advance to identify your video screen and keywords, used to audit your work and copywriting whether there are violations. If the video rules may lead to the work being: lower recommended, delete the work, self-visible and so on. Serious violations are directly deleted or set to be self-visible. If it is not possible to determine the violation directly then it will go to manual review.

Manual review:

The machine screening out suspected violations of the work, by manual review. Manual review is mainly centered around three pieces, video title, video cover, video keyframes. If the hair to determine violations, will be carried out: delete the video, downgrade notice, banning account and other penalties.

Two, account registration and positioning

Understanding the algorithm and rules of Jitterbug, you can play Jitterbug, the first thing you need to prepare is to register an account as well as the positioning of the content, together.

1. Account registration stage

I don't have much b of the registration process, but you need to remember that registration of Jitterbug requires a good cell phone device and network (no history of violations over)

If there is a history of violations of the cell phone must be restored to the factory settings, the mere deletion of the Jitterbug is not there, it will lock the cell phone device.

Every time before logging into Shakeology or before releasing the work, it is recommended to open the flight mode, and close it after 5 seconds so that you can change the IP of the network.I have a 10w fans of Shakeology, the work has no violation is to release it, and I can send it out by opening the flight mode, it really isn't that I'm not talking nonsense, it really is useful.

Then try not to connect to the wifi of the public **** area, there is a possibility that this network already has a record of blocking, if you connect to this wifi you may be associated with lead to limit the flow or even blocking the number (the new number is easy to be affected, and the big number try not to go to connect).

Pre-account account information must highlight your content positioning, which I will write about later. Secondly, the account information should not have any violations and advertising information, the avatar try not to use the net map, the profile can not have contact information.

2. Account number stage

About the number of network on the statement a lot of people think that the number of this does not exist, but I personally feel that it is really necessary to raise the number (do not agree with as look at a joke).

About raising the number of frankly speaking is the normal user behavior, do not have to deliberately to pay attention to, like, comment. You normal use on the line, 1 year 9 do jitterbugs I new number as soon as I registered to send works, works sent out the next day can be on the hot, very simple to get recommended.

Now the new number of registration does not raise a number, the work is not violated to send out only visible to their own, because the jitterbug is dark shield your video, even the entrance of the complaint are not, this find who say reason to go. Just registered jittery number immediately send works, a little too aggressive, do not let the platform that you have a strong marketing intentions, or will limit your content release and recommended.

As for how many days to raise, I think a week is almost enough, during the period of normal likes, comments, attention can be used more.

3. Account content positioning

What is content positioning? Is the direction of your next update, fixed update direction can make your fans more vertical, remember what video are sent, will make your account is very messy fans are very mixed. Vertical fans will make your content will have a better effect as well as later better cash.

Currently there are all the content categories are:

Value

Beauty, handsome, cute baby, beauty, hair, weight loss, fashion, skincare, wear, street

Interests

Automobile, travel, games, science and technology, animation, horoscopes, food, film and television, magic, sound

Life

Animals, life, Sports, Emotion, Home

Skill

Funny, Music, Dance, Skill, Literature, Painting, Programmer, Foreign Languages, Rubik's Cube

Sports

Sports, Soccer, Basketball, Weight Loss, Health, Yoga

Handheld Games, as well as Computer Games

Jedi Survivor, Honor of the King, Exciting Battlefield, League of Legends, CSGO Crossfire, Fifth Personality, My World, etc.

Commuters

Workplace, office, programmer, office software, Excel, Word, PPT, Office

Student party

Elementary school, junior high school, high school, college, language, math, public exams, school campus, education

Little kid

Early Learning, Mother and Child, Parenting, Toys

Exploration and Discovery

Teach You XX, XX in the XX World, Each Other is Your XX, XX Fan Groups, Cell Phone Users XX

Other

Celebrities, Actors, Brands, Blue V, Shopping Carts, Weed, Golden Sentences, Politics, Foreigners, Shop Explorations, Headline Department, Technological Streaming, Entertainment, Health Care, Law, Psychology, Watches

Why emphasize the positioning, you will find that jitterbugs above the big number have their own characteristics, but the content found you will find that are unified. For example, the above Tiger said car he is talking about the car; for example, Huizi she is relying on the face value; for example, Guo smart is singing. Each person's position is very clear, and fans are also very concentrated.

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(You can add your account type in the nickname, for example, Tiger said car, at a glance it is very clear that this is an automobile type of jitterbug account, pay attention to his fans believe that they are all interested in the car)

Imagine that you send a beautiful girl video fire, up 1000 male fans, this time you then update a handsome man video, who will watch it? Hear the applause!!!

Three, need to use the tools

1. Shooting the tools needed

(1) shooting equipment

For the vast majority of newbies, shooting video with a cell phone is enough, the early stage does not need to use a camera at all. However, it is recommended to shoot with a cell phone with 800w pixels and above, with the resolution of the cell phone set to 1080P and above (if 4K is supported, adjust it to 4K), and 30 fps or above.

(2)Stabilizer

The screen will be very shaky if you shoot by hand, in order to improve the quality of the video shooting and improve the stability, we need to use some auxiliary equipment, such as:

Mobile phone shooting tripod

Mobile phone shooting handheld gimbal

Bluetooth controller (if you are alone and it is not convenient to press the on button, you can use Bluetooth Controller)

(3) Microphone

Main function is: to enhance the sound effect; easy to radio, so that the sound effect sounds better

(4) Fill light

Mobile phone shooting is very much in need of light, and this is when we need to use the fill light.

The above tools are enough for basic video shooting, and you can buy them in some treasure.

2. Video post-processing tools

(1) video screen, add subtitles, sound processing

Doing Jieyin itself is a record of a good life, so there is no need to use what PR, AE and other professional editing software, of course, if you will be better, or professional editing software, but most people do not know how to use such software.

If you don't know how to do it, you can use the official Jieyin editing tool: cut image

The bottom of the basic functions of the cut image is similar to the fast shadow, are editing, audio, stickers, filters, effects, ratio, etc., the video exported from the cut image does not have a watermark, but the path of sharing is very single, can only be shared to the Jieyin! Perhaps it is claimed to be the official editing tool of Jittery Voice, and the fit is seamless. Moreover, the Cutting App supports the Shake Music library, as well as a variety of styles of soundtracks and transitions, which basically meets the editing needs of most users.

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(2) cover production

Some types of accounts without a fixed cover is fine, the video content is the cover, but there are some content or need to make a cover, such as film and television accounts, three videos with a plot need to make a cover.

Professional tools have PS, but this is also a certain degree of difficulty, do not know how to do well. At this time you can use: the draft of the design, the creation of the post and other picture design sites, a key to keying, font effects, image formats, image templates are available, the operation is also relatively good to get started, the official website comes with a novice guide.

Note: If a lot of software tools will not be used, you may want to go to the beep search to see, there will be a lot of tutorials.

3. Data analysis tools

Flying melon data, I'm using a data analysis tool, which can be used to track data on the Jitterbug account, to understand the operation of the account, but also real-time query platform hotspots, as well as the recent Jitterbug platform with the goods data, to help you filter the popular products. You can also know the recent Jitterbites hot videos, which can be a good reference.

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However, this tool is charged, kinda expensive, people may not want to use, but of course it's better if you have it.

Four, the basic operation skills

A qualified short video basic requirements, clear picture quality, the correct format (width 1080px, height 1920px)

1. from the video length to start

There is a talk about the algorithm of the Shake video, always have to refer to these dimensions to improve the recommendation: the completion of the rate of broadcasting, the number of likes, the number of comments, the number of attention to the number of forwards, of which the completion rate is crucial. number, of which the completion rate is crucial. Here it is recommended that you control the length of the video within 10 seconds, 7 seconds is recommended, so that users can quickly watch your video and increase the completion rate of your products.

2. broken play volume to improve the account weight

Shake sound is indeed a weight, I myself have operated hundreds of accounts (not bragging), I found some of the laws.

The prevalent weight is 300-500 plays (if the first 3 works plays are lower than 300 my side suggests directly cancel the account to re-register to raise the number, can be canceled in the Jitterbug security center), this kind of number of continuous updating is likely to fire, if there is no fire you will find that no matter how you send your video is a few hundred plays.

But if one but your account has a piece of work play volume broke 1000, you after the work you send play volume will be more than 700, play volume will be significantly improved. If you are lucky but the play volume broke 10,000, then your account to send works can easily break a thousand over 10,000, if the video data during the period of good response can break 100,000.

From this it is easy to see that the account is indeed a weight, if your video playback over 10,000, then after you send the work will be more likely to recommend, so we need to go to break the playback. To summarize some of the easier to break the amount of video types:

The flow of big stars, the latest hot events, the recent popular background music, funny videos (material can refer to other accounts of jitterbugs, the fire of the video through the secondary processing can still be fire)

I used to be a work of elimination of the weight of the 5 times sent to 5 accounts, each account playback will be tens of thousands of hundreds of thousands. tens of thousands of hundreds of thousands. Because of the traffic of Shake Shack is so big, hundreds of thousands of plays can only be counted as a drop in the bucket, still can continue to fire.

3. cast dou+ test video

The cast dou+ mentioned here is not really for you to cast dou+, but is used to test whether the Jieyin video is normally recommended, if you click to cast dou+, it suggests that this video is not suitable for you to be on the hot, then you have a problem with this video, you can say that basically it is sentenced to death. If you can be normal on the popular, that means your video is normal, do not bother.

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4. from the video title

The title mainly includes copy + topic, its core role has 2:

To the user: in order to let the user who sees it for our video to stay, like, comment, forward

For example, the female + wear, then the system will be prioritized to recommend to the female, it will not be Random recommendation, will make your video crowd more accurate. It also allows users to get a good understanding of your video topic, better allowing users to stay.

Secondly, you can also play some of the title of the set, which I need to follow up to summarize, first continue to read it.

5. Reference to the popular content of Jieyin

The content of the Jieyin fire, after the second modification, there are still continue to fire. You can refer to the work of the recent fire in the same field of Jieyin, and then carry out the second remake or de-emphasis, also known as pseudo-original, often better than your own original results.

It's not hard to find out that an original in Jieyin leads to millions of remakes, and the song fire jumps all over the net, and the dance fire jumps all over the net, and Jieyin ah is the urine of this. Find some of the shortcomings of the original video, and then remake it, you can be more fire than him.

6. No 1000 fans do not mess

In the absence of 1000 fans before the ah, do not recommend advertising, do promotion, sell products, etc., the account is to do the content in the early stage, the accumulation of fans, the later can be better to cash, this must be remembered.

7. Adjustment of the mind

Many people sent 3, 5 works, playback is only a few hundred, the mentality may be collapsed, this time, please be sure to adjust the mindset, as long as the playback is normal, the field of vertical, adhere to the good content is sure to fire. And a video fire can also drive the previous video playback, play jitterbug with a good mentality is very important.

Above some of the basic operation I know how to play, the follow-up thought will continue to update.

Fifth, the late cash

There are many ways to cash in on Jieyin, and here I'll just share some common ways to cash in:

1. Commercials

Jieyin officially came out with a star map, which is used to receive commercials, and the businessmen will release the advertisement tasks on it, and you can receive the tasks on your own, and the threshold is that you need to have a 100,000 followers. There is also a business initiative to contact, but generally you have to have millions of fans to have this ad to pick up. For example, Dai Gula K, pick up an ad is nearly 500,000 yuan.

2. Merchandise window

After authenticating your real name through Shake Shack, you can post more than 10 works and 1000 fans to open the merchandise window

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Then you can put up the products on the window and sell the goods, which is the most common and fast way to make money in Shake Shack. The video will bring you a good commission after the video is on fire.

3. External attraction

Profile column to add personal contact information, is a lot of micro-merchants or Taobao store owners commonly used way.

4. Payment for knowledge

This requires a strong professionalism, you are very professional in a certain field, you can open up the course to teach knowledge, pay for knowledge, such as editing tutorials, filming tutorials, Excel table tutorials and so on.

5. offline stores

Ordinary people can operate is the same city, if you specialize in the same city of some of the trial food trial play trial residence, then you will receive some of the same city of ads, such as the trial food, trial hotel, etc., and then publish the work with the address, you can attract other people to experience the same city.

6. Branding

One of the most impressive is Chen He's Xianhezhuang hot pot restaurant, as long as the big red basically invited by Chen He to do the promotion, I believe that you have not been less brushed to the right, this is the most typical branding.

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7. live cash

Live cash is divided into two forms, one is the live by the fans to brush gifts to make money, either you are eloquent, or you have talent. On the other hand, it is live with goods, which Li Jiaqi is a model, as well as some of the recent net stars have begun to jitterbug with goods, a live is a few hundred million in sales.