First impression effect.

The influence of the first impression formed by both parties on the future communication relationship is also the effect of "preconceptions". Although these first impressions are not always correct, they are the most vivid and firm, which determines the course of future exchanges between the two sides.

Second, the halo effect

Halo effect.

When a cognitive has a good or bad impression of a certain characteristic of a person, he tends to infer other characteristics of the person. Essentially, it is a cognitive error of generalizing.

Third, the threshold effect

Push your luck effect.

Once a person accepts a trivial request from others, it is possible to accept a bigger request in order to avoid cognitive disharmony or to give others a consistent impression. This phenomenon is like climbing the door step by step. It is easier and smoother to climb higher.

Fourth, the herd effect

Herd effect

Where the first sheep in the flock goes, the sheep behind follow; It is a common phenomenon in the market behavior of enterprises and a herd behavior.

Five, the broken window effect

Bad phenomena are imitated.

Bad phenomena in the environment, if left unchecked, will induce people to follow the trend, and even get worse. Take a building with several broken windows as an example. If these windows are not repaired, there may be vandals destroying more windows. In the end, they will even break into the building. If they find that no one lives there, they may settle or set fire there.

Six, catfish effect

Born in sorrow, died in happiness.

The survival rate of sardines during transportation is very low. If you put a catfish in sardines, the survival rate will be greatly improved. The reason is that sardines swim faster after being put into catfish, which alleviates the problem of hypoxia and improves the survival rate.

Seven, the hedgehog rule

Psychological distance effect.

In the cold winter, two hedgehogs warm each other. When they are near, they hurt, and when they leave, they are cold. Finally, they found the right distance to keep each other warm without being stabbed.