I am a complete foodie, but at the same time, I am also a person with difficult choices! Every time I go to a restaurant to eat, I am always used to reading all the dishes on the menu in detail. After the first time, I choose the dishes I want to eat, and then I make a second choice to choose the two or three I want to eat most. After all, I can't eat it all by myself! But I definitely prefer more dishes on the menu than less, because that will give customers a feeling that our chef should be good at cooking, or that the dishes in this store are rich in colors.
I once went to a small restaurant for dinner with a friend. My friend simply didn't look at the menu and reported the name of the dish. After ordering, I asked you if you remember the menu of this dish. My friend said that I ate too much in this restaurant, so I can order something that is not on the menu! Although it is novel, not everyone knows that there is such a "hidden menu" function, and not all restaurants have this condition. Most people have to order according to the contents of the menu, so giving customers as many choices as possible will also create "repeat customers" for their restaurants to some extent (provided it tastes good! For myself, if I think this restaurant tastes good, when I see a complete menu, I will try other dishes next time. After all, it is impossible to eat all the dishes on the menu at once (even food bloggers can't finish them! ! ! On the contrary, if there are few dishes and the taste is not good, then maybe this restaurant will only stay in my mind!
I remember the program "Chinese Restaurant" broadcast by Hunan Satellite TV not long ago.
The restaurant opened by Zhao Wei, Huang Xiaoming, Sean and several celebrities didn't have many dishes at first. Although Sean's cooking is good and his dishes are attractive, it must be delicious to see the diners having fun, but this restaurant definitely has a certain degree of star effect. If put into real life, an ordinary Chinese restaurant wants to attract many customers with just a few dishes, unless the restaurant chef can really compete with Michelin chef. From the profit point of view, a restaurant with many dishes means diversification to some extent, which can cater to the tastes of more diners of different ages. Compared with other single restaurants (such as Yangji Casserole, Yang Guofu Mala Tang, etc.), its competitiveness has gone up, and the sales of that restaurant must be considerable!